Stuffed Puffs (officially Stuffed Puffs LLC) is an American
confection
Confectionery is the Art (skill), art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlappi ...
company specializing in
chocolate
Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civil ...
filled-
marshmallows
Marshmallow (, ) is a type of confectionery that is typically made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or normally molded into shapes and coated with corn starch. The sugar ...
founded in 2012 and based in
Bethlehem
Bethlehem (; ar, بيت لحم ; he, בֵּית לֶחֶם '' '') is a city in the central West Bank, Palestine, about south of Jerusalem. Its population is approximately 25,000,Amara, 1999p. 18.Brynen, 2000p. 202. and it is the capital ...
,
Pennsylvania
Pennsylvania (; (Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, Ma ...
.
History
The Stuffed Puffs company was founded in 2012 by Michael Tierney of
Long Island,
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
, while the marshmallow itself was invented by him 4 years back in 2008 while sitting in a friend's backyard by a
campfire
A campfire is a fire at a campsite that provides light and warmth, and heat for cooking. It can also serve as a beacon, and an insect and predator deterrent. Established campgrounds often provide a stone or steel fire ring for safety. Cam ...
making
s'more
A s'more is a campfire treat popular in the United States and Canada, consisting of one or more toasted marshmallows and a layer of chocolate sandwiched between two pieces of graham cracker.
Etymology and origins
''S'more'' is a contraction of ...
s. In an interview with Dave Knox of ''
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'', Tierney explained the invention as; "What bothered me about the traditional s’more was that the chocolate never melted. It never looked like that TV commercial of that really ooey, gooey chocolatey s’more. It was always ice cold and slid around the graham cracker, like a hockey puck on ice. As I was sitting there, I ripped a marshmallow in half and shoved a piece of chocolate inside and put it over the fire. And of course it melted from the inside out." Tierney founded Mikey's, a brand of
gluten free
A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...
foods to raise capital for his Stuffed Puffs brand. Later in 2018, Mikey's partnered with Factory, LLC, which led to Stuffed Puffs being put into production in
Bethlehem, Pennsylvania
Bethlehem is a city in Northampton and Lehigh Counties in the Lehigh Valley region of eastern Pennsylvania, United States. As of the 2020 census, Bethlehem had a total population of 75,781. Of this, 55,639 were in Northampton County and 19,3 ...
and in another factory in
Wisconsin
Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
later that year.
In 2019, Stuffed Puffs began selling in
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
stores.
For summer of 2021, Stuffed Puffs launched its "Fluffing Delicious"
television advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
campaign featuring DJ
Marshmello
Christopher Comstock (born May 19, 1992), known professionally as Marshmello, is an American electronic music producer and DJ. His songs " Silence", " Wolves", " Friends", "Happier", and "Alone" have been certified multi-platinum in severa ...
produced by
Anonymous Content
Anonymous Content (AC) is an American entertainment company founded in 1999 by CEO Steve Golin. It is based in Los Angeles with offices in Culver City, New York City and London.
History
Anonymous Content was founded in 1999 by CEO Steve Gol ...
. This is the company's first national advertisement campaign.
Flavors
Stuffed Puffs currently markets three flavors of filled marshmallows;
milk chocolate
Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers in ...
,
double chocolate, and
cookies and cream
Cookies and cream (or cookies 'n cream) is a variety of ice cream, milkshake and other desserts that includes chocolate sandwich cookies, with the most popular version containing hand or pre-crumbled cookies from Nabisco's Oreo brand under a lice ...
, which are branded as Classic Milk Chocolate, Chocolate-on-Chocolate, and Cookies 'n Creme respectively. The marshmallows are only available in 8.6 oz
resealable bags, but
Costco
Costco Wholesale Corporation ( doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores ( warehouse club). As of 2022, Cost ...
markets them in 3-pack boxes.
For
Christmas
Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...
in 2020, Stuffed Puffs sold a limited edition flavor called Chocolate
Peppermint Bark
Peppermint bark is a chocolate confection. Generally it consists of peppermint candy pieces, such as candy canes, in white chocolate on top of dark chocolate, but peppermint bark can refer to any chocolate with peppermint candy pieces in it.
It ...
. For
Easter
Easter,Traditional names for the feast in English are "Easter Day", as in the '' Book of Common Prayer''; "Easter Sunday", used by James Ussher''The Whole Works of the Most Rev. James Ussher, Volume 4'') and Samuel Pepys''The Diary of Samuel ...
2021, the company sold
pastel
A pastel () is an art medium in a variety of forms including a stick, a square a pebble or a pan of color; though other forms are possible; they consist of powdered pigment and a binder. The pigments used in pastels are similar to those us ...
-colored classic flavor marshmallows.
For
Halloween
Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. ...
in 2022, Stuffed Puffs launched the Monster Marsh flavor, which are green marshmallows filled with chocolate and covered in sprinkles.
References
{{reflist
Marshmallows
Companies based in Bethlehem, Pennsylvania
American companies established in 2012
Privately held companies based in Pennsylvania