Studio Realive () is a South Korean metaverse content production company established by

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...

. It specializes in post-production,

VFX Visual effects (sometimes abbreviated as VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action fo ...

production,

virtual human A virtual human (or also known as meta human or digital human) is a software fictional character or human being. Virtual humans have been created as tools and artificial companions in simulation, video games, film production, human factors an ...

, VR production, music video studio, and virtual studio. The company was formed to differentiate metaverse content based on the culture technology SM has accumulated. It has established a joint venture with AMAZE to form Studio A and has recently acquired Studio Clon.

History

On July 12, 2022,

announced that it had established Studio Kwangya, a company specializing in metaverse content production technology. The company's business areas are post-production,

production,

, VR production, music video studio, and virtual studio. These business areas are established through

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

s with top domestic and foreign-related businesses,

mergers and acquisitions Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...

, and recruiting "talented" people. Lee Sung-soo and Tak Young-jun stated that the company's establishment specialized in "differentiated" metaverse content based on the culture technology (CT) SM has "accumulated" to date. An official from the company noted that "international entertainment companies based on diverse genres had expressed interest" in SM Culture Universe (SMCU) and are "promoting a metaverse content production partnership based on the content production technology and capabilities" of the company. It was then reported that AMAZE had established a joint venture with Studio Kwangya. The two companies had founded Studio A, a global VR concert production company. As SM is carrying out a business that incorporates virtual reality into artist activities, the establishment of the joint venture is planned to showcase different collaborations with artists throughout K-pop in the VR metaverse environment. On April 26, 2023, SM announced that it had secured a 51% stake in Studio Clon through Studio Kwangya on April 19 and made it the company's new subsidiary. Studio Clon was acquired to "reinforce

he company's He or HE may refer to: Language * He (letter), the fifth letter of the Semitic abjads * He (pronoun), a pronoun in Modern English * He (kana), one of the Japanese kana (へ in hiragana and ヘ in katakana) * Ge (Cyrillic), a Cyrillic letter cal ...

metaverse and content capabilities," implement SM 3.0 business strategies, and "enhance its virtual IP rights" by combining Studio Clon's technology with the virtual human and visual special effects technologies possessed by the company. In September 2023, Studio Kwangya changed its company name to Studio Realive.

Subsidiaries

* Studio A (2022) * Studio Clon (2023)

References

{{SM Entertainment SM Entertainment subsidiaries South Korean companies established in 2022 Virtual reality companies Visual effects companies