Studio Gainax

Gainax Co., Ltd. (stylized as GAINAX; , Hepburn: ) was a Japanese anime studio famous for original productions such as ''Neon Genesis Evangelion'', '' Royal Space Force: The Wings of Honnêamise'', ''Gunbuster'', '' Nadia: The Secret of Blue Water'', ''FLCL'', ''Magical Shopping Arcade Abenobashi'', ''Gurren Lagann'', and ''Panty & Stocking with Garterbelt'', which have garnered critical acclaimThe studio's works garnered them ''Animage''s coveted Anime Grand Prix award over ten times since 1990. and commercial success. ''Evangelion'' has reportedly grossed over ¥150 billion, or approximately 1.2 billion. In a discussion at the 2006 Tekkoshocon, Matt Greenfield claimed that ''Evangelion'' had grossed over 2 billion; Takeda reiterated in 2002 that "It sold record numbers of laserdiscs in Japan, and the DVD is still selling well today", as well as for their association with award-winning anime director and studio co-founder Hideaki Anno. The company was headquartered in Koganei, Tokyo.

From its inception, Gainax worked on stories created in-house, such as ''Nadia'' and ''Evangelion'', but also adapted existing manga like ''Kare Kano'', ''Medaka Box'' and ''Mahoromatic''. Original series produced by Gainax are often known for their controversial twist endings. The ''Animage'' Anime Grand Prix was awarded to Gainax for ''Nadia: The Secret of Blue Water'' in 1991, ''Neon Genesis Evangelion'' in 1995 and 1996, and ''The End of Evangelion'' in 1997.

On May 29, 2024, Gainax filed for bankruptcy with the Tokyo District Court, which was publicly announced on June 7, 2024, the same day it ceased operations.

History

Beginnings

The studio was formed in the early 1980s as ''Daicon Film'' by university students Hideaki Anno, Yoshiyuki Sadamoto, Hiroyuki Yamaga, Takami Akai, Toshio Okada, Yasuhiro Takeda and Shinji Higuchi. Their first project was an animated short for the 20th Annual Japan National SF Convention, also known as Daicon III, held in 1981 in Osaka, Japan. The short film is about a girl who fights monsters, robots, and spaceships from early science fiction TV shows and films (including ''Ultraman'', ''Gundam'', ''Space Runaway Ideon'', ''Space Battleship Yamato'', ''Star Trek'', ''Star Wars'', and ''Godzilla'') until she finally reaches a desert plain and pours a glass of water on a dried-out daikon radish, which immediately resurrects itself, grows into a huge spaceship, and beams her aboard. Though the short had an ambitious scope, the animation was rough and low-quality.

The group made a much bigger splash with the short they produced for the 22nd Annual Japan National SF Convention, Daicon IV, in 1983. Starting with a better animated recap of their original 1981 short, the short then moves to the girl as a grown woman, wearing a bunny suit and fighting an even wider range of science fiction creatures (including various Mobile Suits from the ''Gundam'' series, Darth Vader, a Xenomorph, a ''Macross'' Valkyrie, a Pern dragon, Aslan, a Klingon battle cruiser, Spider-Man, and a pan across a vast array of hundreds of other characters) while surfing through the sky on the sword Stormbringer. The action was all set to the Electric Light Orchestra song "Twilight", though the group's failure to properly license the song would prevent the short's official release on DVD (and make the limited laserdisc release of the Daicon shorts very rare and highly sought after items). The Daicon IV short firmly established Daicon Film as a talented new anime studio; albeit small and with only ¥20 million (about US$200,000).''Asahi Shimbun''/ASAHI EVENING NEWS. November 13, 1998. "JAPAN- Animator hit for tax evasion" Pg. News. The studio changed its name to Gainax in 1985, basing the term "Gainax" on an obscure Tottori PrefectureTakami Akai is from Tottori and suggested it. term for "giant", with the English suffix ''-x'' added because it sounded "good and was international".

Gainax's first work as a commercial entity was '' Royal Space Force: The Wings of Honneamise'', released in 1987. Although critically acclaimed, ''Honneamise'' had a tepid commercial reaction (Gainax attempted to develop a sequel beginning in March 1992, but was unable to do it due to lack of funds). The next release, the 1988 OVA ''Gunbuster'', was a commercial success and put Gainax on a stabler footing to produce works like ''Nadia'' and ''Otaku no Video''. During this period, Gainax also produced a number of items such as garage kit and adult video games (a major earner which kept Gainax afloat on occasion, though they were sometimes banned).

''Evangelion''

In 1995, Gainax produced perhaps their best known series, the commercially successful and critically lauded ''Neon Genesis Evangelion''. In the wake of ''Evangelion's'' success, however, Gainax was audited by the National Tax Agency at the urging of the Tokyo Regional Taxation Bureau on suspicion of committing tax evasion on the massive profits accruing from various ''Evangelion'' properties. It was later revealed that Gainax had concealed ¥1.56 billion worth of income (thereby failing to pay ¥560 million due in corporate taxes) which it had earned between the release of ''Evangelion'' and July 1997 by paying closely related companies various large fees, ostensibly to pay for animation expenses, but then immediately withdrawing 90% of the sums from the other company's accounts as cash and storing it in safe deposit boxes (leaving 10% as a reward for the other company's assistance).

Gainax president Takeshi Sawamura and tax accountant Yoshikatsu Iwasaki were arrested on July 13, 1999, and later jailed for accounting fraud. Yasuhiro Takeda later defended Sawamura's actions as being a reaction to Gainax's perpetually precarious finances and the shaky accounting procedures internally:

Sawamura understood our financial situation better than anyone, so when ''Evangelion'' took off and the money really started rolling in, he saw it as possibly our one and only opportunity to set something aside for the future. I guess he was vulnerable to temptation at that point, because no one knew how long the ''Evangelion'' goose would keep laying golden eggs. I don't think he purposely set out with the goal of evading taxes. It was more that our level of accounting knowledge wasn't up to the task of dealing with revenues on such a large scale.

21st century

In 2004, Gainax marked their 20th anniversary with the production of ''Diebuster'', the sequel to ''Gunbuster''. Gainax had later success with the television anime series ''Gurren Lagann'' (2007) and ''Panty & Stocking with Garterbelt'' (2010). In August 2011, Gainax was sued by A.D. Vision, which claimed Gainax's refusal to accept an option payment for the perpetual live-action rights to ''Evangelion'' was a breach of contract and had resulted in losing an opportunity to produce the film with a major studio. A.D. Vision asked to be awarded the live-action rights to ''Evangelion'' and any accruing legal fees.

In 2012, Gainax announced it would be producing its first live-action television series, ''EA's Rock'', with director Nobuhiro Yamashita. At the 2013 Tokyo Anime Fair, Gainax announced that they would be producing the film ''Blue Uru'', with Hiroyuki Yamaga as director and screenwriter and Yoshiyuki Sadamoto as character designer. In March 2015, a new studio and museum called Fukushima Gainax was opened in Miharu, Fukushima.

In 2016, Gainax was sued by Studio Khara for ¥100 million in unpaid royalties from an agreement that Khara would earn royalties from income received on works and properties that founder Hideaki Anno had worked on. The suit alleged that Gainax delayed on paying royalties and incurred a large debt with Khara, which had loaned ¥100 million in August 2014, but had yet to receive payment on the loan. In 2017 the suit was ruled on by a judge at the Tokyo District Court which ordered Gainax to pay the full amount in debt owed to Khara. Further, it was reported that Gainax was not expected to appeal the ruling. Gainax president Hiroyuki Yamaga posted a public apology on the Gainax website stating the company was now undergoing restructuring. In December 2019 Anno claimed no one from Gainax had yet contacted him personally with any kind of apology or explanation.

In August 2018, it was announced that Fukushima Gainax had been acquired by Kinoshita Group Holdings on July 26, making it Kinoshita's new subsidiary. Fukushima Gainax changed its studio name to Gaina and relocated to Koganei, Tokyo on August 9. In December 2019, representative director Tomohiro Maki was arrested on allegations of quasi-forcible indecency on an aspiring voice actress. Maki had been appointed representative director in October, but had been a board director of the company since 2015 and previously served as head of Gainax International, a separate company that trained voice actors and other talents, at the time of the alleged incidents.

In February 2020, Groundworks representative director Yasuhiro Kamimura was appointed the company's new representative director and a new board of directors was hired on to the company with Yuko Takaishi (Kadokawa Anime Business Department Anime Production Division head), Atsushi Moriyama (King Records Rights Division senior operating officer), and Yoshiki Usa (Trigger representative director vice president) being the ones chosen to be at the board. In December 2020, it was reported that Tomohiro Maki has been sentenced to 2.5 years in prison for committing indecent acts.

Bankruptcy

On June 7, 2024, Gainax announced that it had filed for bankruptcy on May 29 and ceased all of its operations, citing financial mismanagement decisions and substantial debt accumulation (which as of 2020 was over ¥380 million). The Gainax trademark was transferred to Khara, who are assisting Gainax in transferring of all of their remaining intellectual properties to different owners.

Filmography

TV series

Films

OVAs and ONAs

Daicon tokusatsu fan films

Other works

Gainax had some involvement with '' K.O. Beast'' directed by Hiroshi Negishi. It teamed with other groups to create various works, such as a 1987 promotional video for the song "Marionette" by BoøwyTakeda 2002 and the 2006 Momoko-based "Gainax Girls" fashion dolls created in collaboration with a Japanese fashion doll. Gainax also collaborated with Game Arts in 1992, resulting in the video game '' Alisia Dragoon''. In 2004, Gainax penned ''Melody of Oblivion'' for J.C.Staff. Gainax has also produced a number of computer games, including a strip mahjong game featuring ''Evangelion'' characters and its most famous, the ''Princess Maker'' series (later adapted as '' Puchi Puri Yūshi''). It collaborated with Saudi Arabian media content company ARiNAT on a three-minute anime trailer titled "Desert Knight" (Sabaku no Kishi), which debuted at the "ANI:ME" Japanese pop culture festival in Abu Dhabi in the United Arab Emirates. Gainax also created the ''Mahoromatic Digital Maiden'' 1–3 PC game series in 1998 which allowed Konami to publish the PS2 game exclusive ''Mahoromatic'' in Japan that is lesser known to the public.

References

Notes

Further reading

* Dunn, Ben. "The Fabulous Dog and Pony Show: An Interview with Shon Howell". ''Mangazine'', vol. 2, no. 23 (May 1993): 11–18. Shon Howell was the second vice president of Gainax in charge of United States operations (General Products) after Lea Hernandez (the first) quit.
* Hernandez, Lea. "The Curse of Urusei Yatsura", interview by ''PULP'' magazine, vol. 5, no. 8 (August 2001): 24–29. .
* Howell, Shon. "The Fabulous Dog and Pony Show". ''Mangazine'', vol. 2, nos. 24 (June 1993), 25 (July 1993), 27 (September 1993), 30 (December 1993), 31 (January 1994), 32 (February 1994). A column further detailing Shon Howell's experiences with Gainax.
* Leonard, Andrew (April 1995)
"Heads Up, Mickey"
''Wired'', issue 3.04. An article on anime, focusing on the history of Gainax.
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External links

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