Stubbies is the brand name for fashion

shorts Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ar ...

in Australia and New Zealand. The shorts were first introduced in Australia in 1972 as short fashion shorts for men. Since then the range has expanded to include a range of workwear for both men and women. Stubbies has entered Australasian

slang A slang is a vocabulary (words, phrases, and linguistic usages) of an informal register, common in everyday conversation but avoided in formal writing and speech. It also often refers to the language exclusively used by the members of pa ...

vocabulary A vocabulary (also known as a lexicon) is a set of words, typically the set in a language or the set known to an individual. The word ''vocabulary'' originated from the Latin , meaning "a word, name". It forms an essential component of languag ...

, referred to in the Australian ''

Macquarie Dictionary The ''Macquarie Dictionary'' () is a dictionary of Australian English. It is considered by many to be the standard reference on Australian English. It also pays considerable attention to New Zealand English. Originally it was a publishing proje ...

'' as “Short shorts of tough material for informal wear.”

History

The brand was established in 1972 by clothing manufacturer Edward Fletcher and Co. More than 750,000 pairs of Stubbies were sold across Australia in that first year. The company later changed its name to Stubbies because of the success of this line. The company was bought out by US-based

Sara Lee Corporation The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. The Sara Lee name was used of a number of frozen and packaged foods, often known for the long-running slogan "Everybody doesn't like something, b ...

in 1990 and moved offshore. Pacific Dunlop (now

Pacific Brands Hanes Australasia, formerly Pacific Brands, is an Australian consumer products company. It is a business unit of the American company Hanesbrands. Structure and brands The company is organised into three operating groups: * Underwear: whi ...

) acquired Sara Lee Apparel Australasia in 2001 and brought the company back to Australia. Stubbies were introduced in the US in 1978 as beach shorts and were a popular brand as worn by skaters and surfers. They were a cost efficient alternative to the OP (Ocean Pacific) brand and gained some popularity. Since 2014, the brand has been owned by

Wesfarmers Wesfarmers Limited is an Australian conglomerate, headquartered in Perth, Western Australia. It has interests predominantly in Australia and New Zealand, operating in retail, chemical, fertiliser, industrial and safety products. With revenue o ...

as a subsidiary of Hard Yakka.

References

External links

Official Stubbies website

Macquarie Dictionary website
{{DEFAULTSORT:Stubbies (Brand) Australian companies established in 1972 Clothing companies established in 1972 Clothing brands of Australia Wesfarmers Workwear