The

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

''Strategische Unternehmensführung'' (English: Strategic Management or Strategic Leadership) was established in 1998. It was published semi-annual in

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

and St. Gallen. It featured articles on strategic leadership and management through the eyes of

economic science Economics () is a behavioral science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyses w ...

, business

research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...

, and business practice. The

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

was Martin H. Wiggers. The magazine was published by the Andechser Studienkreis. Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”.Strategische Unternehmensführung No 1, 2002. München, St. Gallen 2002, ISSN 1436-5812 The last issue was published in 2003.

Content

The magazine ''Strategische Unternehmensführung'' featured articles on Strategic Leadership and Management. They took a critical look beside the mainstream by the view of business science, business research, and business practice. The topics were for example: *

Balanced Scorecard A balanced scorecard is a strategy performance management tool – a well-structured report used to keep track of the execution of activities by staff and to monitor the consequences arising from these actions. The term 'balanced scorecard' prim ...

* The Error Of The 'Faster, Cheaper Better' (German: Der Irrtum des 'Faster Cheaper Better')Strategische Unternehmensführung No 1, 2003. München, St. Gallen 2003, ISSN 1436-5812 *

Economic Globalization Economic globalization is one of the three main dimensions of globalization commonly found in academic literature, with the two others being political globalization and cultural globalization, as well as the general term of globalization. Econ ...

(German: Globalisierung) *

Shareholder Value Shareholder value is a business term, sometimes phrased as shareholder value maximization. The term expresses the idea that the primary goal for a business is to increase the wealth of its shareholders (owners) by paying dividends and/or causing th ...

Authors and readers

The magazine's writers were for example: *

Werner Kirsch Werner Kirsch (16 April 1938 – 29 July 2017) was a German boxer. He competed in the men's featherweight event at the 1960 Summer Olympics The 1960 Summer Olympics (), officially known as the Games of the XVII Olympiad () and commonly ...

* Michael Mirow *

George W. Stroke George may refer to: Names * George (given name) * George (surname) People * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Papagheorghe, also known as Jorge / GEØRGE * George, stage name of Gior ...

Martin H. Wiggers Martin Helmut Wiggers (born 31 July 1963) is a German economist, editor, author and businessman. Education In the 1980s Wiggers studied Business Administration at the Munich School Of Strategic Management of the Ludwig Maximilian University of Mu ...

Strategische Unternehmensführung No 1, 2000. München, St. Gallen 2000, ISSN 1436-5812 The magazine was read from business executives, the board of directors of companies listed in the DAX, politicians of the Bavarian Government, and many others.

References

External links

* {{DEFAULTSORT:Strategische Unternehmensfuhrung (Magazine) 1998 establishments in Germany 2003 disestablishments in Germany Biannual magazines published in Germany Defunct magazines published in Germany Business and management journals Business magazines published in Germany German economics journals German-language magazines Magazines established in 1998 Magazines disestablished in 2003 Magazines published in Munich Higher School of Economics academic journals Professional and trade magazines