The Strand Theatre was an early

movie palace A movie palace (or picture palace in the United Kingdom) is a large, elaborately decorated movie theater built from the 1910s to the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opening every year between 1925 and 1930. Wi ...

located at 1579 Broadway, at the northwest corner of 47th Street and

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. Opened in 1914, the theater was later known as the Mark Strand Theatre, the Warner Theatre, and the Cinerama Theatre. It closed as the RKO Warner Twin Theatre, and was demolished in 1987.

History

The Strand Theatre was built in 1914 as part of the chain of

movie theaters A movie theater (American English) or cinema (Commonwealth English), also known as a movie house, cinema hall, picture house, picture theater, the movies, the pictures, or simply theater, is a business that contains auditoriums for viewing fi ...

owned by the Mark Brothers, Mitchel and Moe. It cost US$1 million () to build and is believed to have been the first lavish movie palace built only to show motion pictures. It was designed by

Thomas W. Lamb Thomas White Lamb (May 5, 1870 – February 26, 1942) was a Scottish-born, American architect. He was one of the foremost designers of theaters and cinemas of the 20th century. Career Born in Dundee, Scotland, United Kingdom, Thomas W. Lamb ca ...

and served as a model for many other similar theaters built at the time. The ''New York Times'' favorably reviewed the opening of the Strand, helping to establish its importance. To manage the theater, Mitchel Mark personally hired Samuel "Roxy" Rothafel. Rothafel developed his luxurious style of presenting films at the Strand which he later perfected at the Capitol and Roxy Theatres, becoming the best known motion picture showman in New York City. The theatre influenced The Strand in

Hobart, Tasmania Hobart ( ) is the List of Australian capital cities, capital and most populous city of the island state of Tasmania, Australia. Located in Tasmania's south-east on the estuary of the River Derwent (Tasmania), River Derwent, it is the southernmo ...

, which was initially intended to be a replica of its New York namesake. The theatre was under contract and mostly showed films distributed by

Paramount Pictures Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...

. In 1928, the Mark Strand became the Warner Strand when

Warner Bros Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American film studio, filmed entertainment studio headquartered at the Warner Bros. Studios Burbank, Warner Bros. Studios complex in Burbank, California and th ...

acquired the theatre to showcase its films on Times Square. It was eventually renamed the Warner Theatre in 1951. After closing for renovation in 1952, the theater reopened as the Warner Cinerama Theatre in 1953 with the widescreen film ''

This Is Cinerama ''This Is Cinerama'' is a 1952 American documentary film directed by Mike Todd, Michael Todd Jr., Walter A. Thompson and Fred Rickey and starring Lowell Thomas.

'' (1952). The Warner was the primary New York home of

Cinerama Cinerama is a widescreen process that originally projected images simultaneously from three synchronized 35 mm movie film, 35mm projectors onto a huge, deeply curved screen, Subtended angle, subtending 146-degrees of arc. The trademarked pr ...

films during the remaining years of the 1950s and in 1963 installed an even larger screen to present such 70mm films as ''

It's a Mad, Mad, Mad, Mad World ''It's a Mad, Mad, Mad, Mad World'' is a 1963 American Technicolor epic comedy film in Ultra Panavision 70 produced and directed by Stanley Kramer, from a screenplay by William and Tania Rose. The film, starring Spencer Tracy with an all ...

'' (1963). In 1968, the theater was converted into three separate cinemas by RKO Stanley Warner Theatres. The 1,000 seat Warner Cinerama now occupied the original theater's main floor. The 1,200 seat Penthouse Theatre occupied the former balcony and the Cine Orleans was created in the stage house of the old Strand, entered from 47th St. The Cinerama and Penthouse were renamed again in the 1980s as the RKO Warner Twin. The entire building closed on February 8, 1987. It was demolished to make way for the

Morgan Stanley Building 1585 Broadway, also called the Morgan Stanley Building, is a 42-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City, New York, U.S. The building was designed by Gwathmey Siegel & Associates ...

, part of the redevelopment of Times Square. Memorable films that had their New York premieres at the Strand include '' Captain Blood'' (1935) starring

Errol Flynn Errol Leslie Thomson Flynn (20 June 1909 – 14 October 1959) was an Australian and American actor who achieved worldwide fame during the Golden Age of Hollywood. He was known for his romantic swashbuckler roles, frequent partnerships with Oliv ...

and

Olivia de Havilland Dame Olivia Mary de Havilland (; July 1, 1916July 26, 2020) was a British and American actress. The major works of her cinematic career spanned from 1935 to 1988. She appeared in 49 feature films and was one of the leading actresses of her tim ...

, ''

Oliver! ''Oliver!'' is a stage musical, with book, music and lyrics by Lionel Bart. The musical is based upon the 1838 novel ''Oliver Twist'' by Charles Dickens. It premiered at the Wimbledon Theatre, southwest London in 1960 before opening in the W ...

'' (1968), ''Huckleberry Finn'', ''Black Beauty'', ''

Romeo and Juliet ''The Tragedy of Romeo and Juliet'', often shortened to ''Romeo and Juliet'', is a Shakespearean tragedy, tragedy written by William Shakespeare about the romance between two young Italians from feuding families. It was among Shakespeare's ...

'' (1968), ''Man of La Mancia'' (1966) and ''

1776 Events January–February * January 1 – American Revolutionary War – Burning of Norfolk: The town of Norfolk, Virginia is destroyed, by the combined actions of the British Royal Navy and occupying Patriot forces. * January ...

'' (1972).

References

External links

Strand Theatre at CinemaTreasures.org
* * * Museum of the City of New York photographs:
LobbyStageStageBoxesExterior signBalconyView from stage
* New York Public Library photograph: {{Coord, 40, 45, 34.81, N, 73, 59, 6.96, W, region:US, display=title 1987 establishments in New York City Broadway (Manhattan) Buildings and structures demolished in 1987 Cinemas and movie theaters in Manhattan Former cinemas and movie theaters in New York City Demolished theatres in New York City Former theatres in Manhattan Movie palaces Thomas W. Lamb buildings Times Square buildings

History

References

Further reading

External links