"Stoner Sloth" was an anti-

cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. However, the number of species is disputed, with as many as three species be ...

public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are des ...

series of three videos, created by

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

's New South Wales Department of Premier and Cabinet in 2015.

Content

Each ad begins with a scenario involving people in public places. As everyone is acting "normal", it is all disrupted by Stoner Sloth, a sloth who reacts slowly while moaning. Stoner Sloth is meant to represent the behavior of a stereotypical stoner and its actions are accompanied by a musical cue of a guitar being weakly strummed. The human characters around Stoner Sloth usually react with disgust or disappointment.

Reception

The creative firm

Saatchi & Saatchi Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency ...

created the ads which "backfired miserably" and were an "instant and classic fail", according to trade publication '' Adweek''. The agency defended its ads, which cost $500,000. The

National Cannabis Prevention and Information Centre The National Cannabis Prevention and Information Centre (NCPIC) was established in 2008 in response to data published in the Pfizer Australia Health Report. NDARC and NCPIC have collaborated with Pfizer Australia to assist with educating the pub ...

distanced itself from the campaign.

References

External links

* {{Cannabis in Australia 2010s television commercials 2015 in Australian television 2015 in cannabis 2015 introductions Anti-cannabis public service announcements Australian advertising slogans Cannabis in Australia Sloths and anteaters in popular culture

Content

Reception

See also

References

External links