"Stoner Sloth" was an anti- cannabis public service announcement series of three videos, created by

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

New South Wales Department of Premier and Cabinet The New South Wales Department of Premier and Cabinet (DPC), a government department, department of the New South Wales Government, is responsible for leading the New South Wales public sector to deliver on the Government's commitments and priori ...

in 2015.

Content

Each ad begins with a scenario involving people in public places. As everyone is acting "normal", it is all disrupted by Stoner Sloth, a sloth who reacts slowly while moaning. Stoner Sloth is meant to represent the behavior of a stereotypical stoner and its actions are accompanied by a musical cue of a guitar being weakly strummed. The human characters around Stoner Sloth usually react with disgust or disappointment.

Reception

The creative firm Saatchi & Saatchi created the ads which "backfired miserably" and were an "instant and classic fail", according to trade publication '' Adweek''. The agency defended its ads, which cost $500,000. The National Cannabis Prevention and Information Centre distanced itself from the campaign.

References

External links

* {{Cannabis in Australia 2010s television commercials 2015 in Australian television 2015 in cannabis 2015 introductions Anti-cannabis public service announcements Australian advertising slogans Cannabis in Australia Fictional sloths and anteaters

Content

Reception

See also

References

External links