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Stock footage, and similarly, archive footage, library pictures, and file footage is
film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
or
video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
footage In filmmaking and video production, footage is raw, unedited material as originally filmed by a movie camera or recorded by a digital video camera, which typically must be film editing, edited to create a motion picture, digital video, video cli ...
that can be used again in other films. Stock footage is beneficial to filmmakers as it saves shooting new material. A single piece of stock footage is called a "stock shot" or a "library shot". Stock footage may have appeared in previous productions but may also be outtakes or footage shot for previous productions and not used. Examples of stock footage that might be utilized are moving images of cities and landmarks, wildlife in their natural environments, and historical footage. Suppliers of stock footage may be either rights managed or royalty-free. Many websites offer direct downloads of clips in various formats.


History

Stock footage companies began to emerge in the mid-1980s, offering clips mastered on Betacam SP, VHS, and film formats. Many of the smaller libraries that specialized in niche topics such as extreme sports, technological or cultural collections were bought out by larger concerns such as Corbis or Getty Images over the next couple of decades.


Films and television

Stock footage can be used to integrate news footage or notable figures into a film. For instance, the
Academy Award The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...
-winning film ''
Forrest Gump ''Forrest Gump'' is a 1994 American comedy-drama film directed by Robert Zemeckis. An adaptation of the Forrest Gump (novel), 1986 novel by Winston Groom, the screenplay of the film is written by Eric Roth. It stars Tom Hanks in the title rol ...
'' used stock footage extensively, modified with
computer-generated imagery Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in Digital art, art, Publishing, printed media, Training simulation, simulators, videos and video games. These images ...
to portray the lead character meeting such historic figures such as John F. Kennedy,
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
, and
John Lennon John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer-songwriter, musician and activist. He gained global fame as the founder, co-lead vocalist and rhythm guitarist of the Beatles. Lennon's ...
. News programs use film footage from their libraries when more recent images are not available. Such usage is often labeled on-screen with an indication that the footage being shown is file footage. Television and movies series also often recycle footage taken from previous installments. For instance, the ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
'' franchise kept a large collection of starships, planets, backgrounds, and explosions, which would appear on a regular basis throughout Star Trek's five series and ten films, being used with minimal alteration. That kept production costs down as models, mattes, and explosions were expensive to create. The advances in computer graphics in the late 1990s and early 2000s helped to significantly reduce the cost of Star Trek's production and allowed for a much wider variety of shots than previous model and painting-based visuals. Other films that re-used film footage from previous productions include '' Transformers: Dark of the Moon'', '' Blade Runner'', '' Star Wars: Episode II – Attack of the Clones'', ''
Hitman Contract killing (also known as murder-for-hire) is a form of murder or assassination in which one party hires another party to kill a targeted person or people. It involves an illegal agreement which includes some form of compensation, moneta ...
'', '' Jaws: The Revenge'', '' Halloween II'', '' Harry Potter and the Order of the Phoenix'', ''
Harry Potter and the Deathly Hallows – Part 1 ''Harry Potter and the Deathly Hallows – Part 1'' is a 2010 fantasy film directed by David Yates from a screenplay by Steve Kloves. The film is the first of two cinematic parts based on the 2007 novel ''Harry Potter and the Deathly Hallo ...
'' '' & 2'' and '' Bill & Ted's Excellent Adventure''. Some series, particularly those made for children, such as '' Teletubbies'', reuse footage that is shown in many episodes. Meant for a young audience, the approach increases viewers' familiarity between shows. This introduces problems such as the requirement to, for example, wear the same clothing and inconsistency can sometimes become a problem. When cleverly filmed it is possible to avoid many of these problems. Many broadcast shows use stock-footage clips as establishing shots of a particular city, which imply that the show is shot on location when in fact, it may be shot in a backlot studio. One or two establishing shots of an exotic location such as the
Great Wall of China The Great Wall of China (, literally "ten thousand ''li'' long wall") is a series of fortifications in China. They were built across the historical northern borders of ancient Chinese states and Imperial China as protection against vario ...
,
Easter Island Easter Island (, ; , ) is an island and special territory of Chile in the southeastern Pacific Ocean, at the southeasternmost point of the Polynesian Triangle in Oceania. The island is renowned for its nearly 1,000 extant monumental statues, ...
, or
French Polynesia French Polynesia ( ; ; ) is an overseas collectivity of France and its sole #Governance, overseas country. It comprises 121 geographically dispersed islands and atolls stretching over more than in the Pacific Ocean, South Pacific Ocean. The t ...
will save production companies the major costs of transporting crew and equipment to those actual locations. Stock footage is often used in commercials when there is not enough money or time for production. More often than not these commercials are political or issue-oriented in nature. Sometimes it can be used to composite moving images that create the illusion of having on-camera performers appear to be on location. The term '' B-roll'' may refer to stock footage or newly shot scenes. Stock footage that appears on television screens or monitors shown in movies or television shows is referred to as "playback". In ''
Power Rangers ''Power Rangers'' is an American media franchise created by Haim Saban, Shuki Levy and Shotaro Ishinomori built around a live-action superhero television series, based on the Japanese tokusatsu franchise ''Super Sentai''. It is currently ow ...
'' or '' Anchorman: The Legend of Ron Burgundy'', which was written by and starring Will Ferrell as a
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
news anchor, the studio purchased archival 1970s clips from San Diego stock footage firm New & Unique Videos. The playback footage of a hurricane featured in Disney's '' Smart House'' came from the vaults of the same San Diego firm. Stock footage also appears many a time in animated series which is mostly a transition to live-action stock footage. One of the most common uses of stock footage is in documentaries. Use of stock footage allows the filmmaker to tell the story of historical events such as
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
''
Why We Fight ''Why We Fight'' is a series of seven propaganda films produced by the US Department of War from 1942 to 1945, during World War II. It was originally written for American soldiers to help them understand why the United States was involved in the ...
'' series, to document modern underwater archaeology activities, or to supplement content in
natural history Natural history is a domain of inquiry involving organisms, including animals, fungi, and plants, in their natural environment, leaning more towards observational than experimental methods of study. A person who studies natural history is cal ...
documentaries. Budgets may not be sufficient to keep a production crew on site for long-term projects, and stock footage allows the producer to pick the moments in time that are most important to the story or to give context to historical events. Several films that would otherwise be completely lost have surviving footage due to the film being used as a stock footage. For example, '' The Cat Creeps'' has some scenes preserved in the movie ''Boo'', and scenes from '' Queen of the Night Clubs'' are preserved as stock footage in ''Winner Take All''. If not for its use as stock footage, these films would be lost entirely. Stock footage is also used in live reality TV shows such as ''
I'm a Celebrity ''I'm a Celebrity...Get Me Out of Here!'' is a reality television TV format, format in which a number of celebrities live together in a jungle environment for a number of weeks, competing to be crowned "King-" or "Queen of the Jungle". The s ...
''. In the early 2020s, stock footage of
studio audience A studio audience is an audience present for the recording of all or part of a television program or radio program. The primary purpose of the studio audience is to provide applause and/or laughter to the program's soundtrack (as opposed to canne ...
applause and reactions was used in television shows in place of a live studio audience due to the then-current
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
.


Corporate usage

Companies throughout the world use stock footage in their video productions for in-house meetings, annual conventions, seminars, and other events. It has become popular to videotape interviews of CEOs and other VIPs using a green screen backdrop. When the green is keyed out during
post-production Post-production, also known simply as post, is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording indivi ...
, stock footage or stock shots are inserted, to impart a particular message.


Public domain

One of the largest producers of
public domain The public domain (PD) consists of all the creative work to which no Exclusive exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly Waiver, waived, or may be inapplicable. Because no one holds ...
stock footage is the United States government. All videos produced by the United States military,
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
, and other agencies are available for use as stock footage. There are a number of companies that own the copyrights to large libraries of stock footage and charge filmmakers a fee for using it, but they rarely demand
royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or ...
. Stock footage comes from myriad sources including the public domain, other movies and television programs, news outlets, and purpose-shot stock footage.


Format


Evolution

With each introduction of new standard, it requires reshooting, rerendering, or rescanning the popular footage as well as new images to show the capabilities of the next standard. Betacam SP, VHS, and early digital footage was shot in
standard-definition Standard-definition television (SDTV; also standard definition or SD) is a television system that uses a resolution that is not considered to be either high-definition television, high or enhanced definition. ''Standard'' refers to offering a ...
(SD), in 4:3 aspect ratio. Next came a higher resolution format, High Definition (HD), with a 16:9 aspect ratio, which is closer to cinema widescreen formats, which has now been advanced by
Ultra-high-definition television Ultra-high-definition television (also known as Ultra HD television, Ultra HD, UHDTV, UHD and Super Hi-Vision) today includes 4K resolution#Resolutions, 4K UHD and 8K resolution#Resolutions, 8K UHD, which are two digital video formats with an ...
(UHD). Many stock-footage companies and producers were concerned that their libraries would become irrelevant. Many companies are also including
virtual reality Virtual reality (VR) is a Simulation, simulated experience that employs 3D near-eye displays and pose tracking to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video gam ...
(VR) and 360-degree video footage.


Container

Popular digital container formats include MOV ( QuickTime File Format) AVI, FLV, MP4, and MXF, which are commonly used in
non-linear editing system Non-linear editing (NLE) is a form of offline editing for audio, video, and image editing. In offline editing, the original content is not modified in the course of editing. In non-linear editing, edits are specified and modified by speciali ...
applications such as Avid, Final Cut Pro, and Adobe Premiere Pro.


Libraries

Notable stock footage libraries and archives include: * 123RF * Adobe Stock * Al Jazeera Creative Commons * Alamy *
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
* BBC: BBC Motion Gallery (1961–) and backstage.bbc.co.uk (2005–2010) * Can Stock Photo * CNN Collection (fmr. CNN ImageSource, from the CNN cable news broadcaster) * Corbis Motion (now through Getty Images and Visual China Group) *
Dailymotion Dailymotion is a French online video platform, online video sharing platform owned by Canal+ S.A., Canal+. Prior to 2024, the company was owned by Vivendi. North American launch partners included Vice Media, Bloomberg L.P., Bloomberg, and Hears ...
* Depositphotos * Film Archives, Inc. *
Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...
* FootageBank * Footagevault * Fotosearch * Framepool * Getty Images *
Internet Archive The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including web ...
* iStock * ITN Source * NASA Images * Nautilus Productions * NBCUniversal Archives * NHNZ * Nimia * Oddball Films * Pexels * Pixabay * Pond5 * Producers Library Service *
Reuters Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency ...
* Science Photo Library * Shutterstock * Stocksy United *
Vimeo Vimeo ( ) is an American Online video platform, video hosting, sharing, and services provider founded in 2004 and headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices and operates on a ...
* Visual China Group


See also

* Archival research *
Clip show A clip show is an episode of a Television program, television series that consists primarily of excerpts from previous episodes. Most clip shows include a frame story in which cast members recall events from past installments of the show, depicte ...
*
Free content Free content, libre content, libre information, or free information is any kind of creative work, such as a work of art, a book, a software program, or any other creative content for which there are very minimal copyright and other legal limi ...
*
Production music Production music (also known as stock music or library music) is recorded music that can be music licensing, licensed to customers for use in film, television, radio and other media. Often, the music is produced and owned by production music libra ...
* Stock photography * Stock sound effect


References


Further reading

*Bernard, S.C.; Rabin, K. ''Archival Storytelling: A Filmmaker's Guide to Finding, Using, and Licensing Third-Party Visuals and Music''. Focal Press, 2008, {{Authority control Cinematic techniques
Footage In filmmaking and video production, footage is raw, unedited material as originally filmed by a movie camera or recorded by a digital video camera, which typically must be film editing, edited to create a motion picture, digital video, video cli ...