Stock footage, and similarly, archive footage, library pictures, and file footage is
film or
video
Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
footage
In filmmaking and video production, footage is raw, unedited material as originally filmed by a movie camera or recorded by a ( often special) video camera, which typically must be edited to create a motion picture, video clip, television ...
that can be used again in other films. Stock footage is beneficial to filmmakers as it saves shooting new material. A single piece of stock footage is called a "stock shot" or a "library shot". Stock footage may have appeared in previous productions but may also be
outtakes or footage shot for previous productions and not used. Examples of stock footage that might be utilized are moving images of cities and landmarks, wildlife in their natural environments, and historical footage. Suppliers of stock footage may be either
rights managed or
royalty-free. Many websites offer direct downloads of clips in various formats.
History
Stock footage companies began to emerge in the mid-1980s, offering clips mastered on
Betacam SP,
VHS, and film formats. Many of the smaller libraries that specialized in niche topics such as extreme sports, technological or cultural collections were bought out by larger concerns such as
Corbis or
Getty Images
Getty Images Holdings, Inc. is an American visual media company and is a supplier of stock images, editorial photography, video and music for business and consumers, with a library of over 477 million assets. It targets three markets— creati ...
over the next couple of decades.
Films and television
Stock footage can be used to integrate news footage or notable figures into a film. For instance, the
Academy Award
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment in ...
-winning film ''
Forrest Gump'' used stock footage extensively, modified with
computer-generated imagery
Computer-generated imagery (CGI) is the use of computer graphics to create or contribute to images in art, printed media, video games, simulators, and visual effects in films, television programs, shorts, commercials, and videos. The image ...
to portray the lead character meeting such historic figures such as
John F. Kennedy,
Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was t ...
, and
John Lennon
John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist who achieved worldwide fame as founder, co-songwriter, co-lead vocalist and rhythm guitarist of ...
.

News programs use film footage from their libraries when more recent images are not available. Such usage is often labeled on-screen with an indication that the footage being shown is file footage.
Television and movies series also often recycle footage taken from previous installments. For instance, the ''
Star Trek
''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vario ...
'' franchise kept a large collection of starships, planets, backgrounds, and explosions, which would appear on a regular basis throughout Star Trek's five series and ten films, being used with minimal alteration. That kept production costs down as models, mattes, and explosions were expensive to create. The advances in computer graphics in the late 1990s and early 2000s helped to significantly reduce the cost of Star Trek's production and allowed for a much wider variety of shots than previous model and painting-based visuals. Other films that re-used film footage from previous productions include ''
Transformers: Dark of the Moon'', ''
Blade Runner
''Blade Runner'' is a 1982 science fiction film directed by Ridley Scott, and written by Hampton Fancher and David Peoples. Starring Harrison Ford, Rutger Hauer, Sean Young, and Edward James Olmos, it is an adaptation of Philip K. Dick ...
'', ''
Star Wars: Episode II – Attack of the Clones'', ''
Hitman
Contract killing is a form of murder or assassination in which one party hires another party to kill a targeted person or persons. It involves an illegal agreement which includes some form of payment, monetary or otherwise. Either party may b ...
'', ''
Jaws: The Revenge'', ''
Halloween II'', ''
Harry Potter and the Order of the Phoenix'', ''
Harry Potter and the Deathly Hallows – Part 1'' ''
& 2'' and ''
Bill & Ted's Excellent Adventure''.
Some series, particularly those made for children, such as ''
Power Rangers
''Power Rangers'' is an entertainment and merchandising franchise built around a live-action superhero television series, based on the Japanese tokusatsu franchise '' Super Sentai''. Produced first by Saban Entertainment, second by BVS ...
'' or ''
Teletubbies'', reuse footage that is shown in many episodes. Meant for a young audience, the approach increases viewers' familiarity between shows. This introduces problems such as the requirement to, for example, wear the same clothing and inconsistency can sometimes become a problem. When cleverly filmed it is possible to avoid many of these problems.
Many broadcast shows use stock-footage clips as
establishing shots of a particular city, which imply that the show is shot
on location when in fact, it may be shot in a backlot studio. One or two establishing shots of an exotic location such as the
Great Wall of China
The Great Wall of China (, literally "ten thousand ''li'' wall") is a series of fortifications that were built across the historical northern borders of ancient Chinese states and Imperial China as protection against various nomadic grou ...
,
Easter Island
Easter Island ( rap, Rapa Nui; es, Isla de Pascua) is an island and special territory of Chile in the southeastern Pacific Ocean, at the southeasternmost point of the Polynesian Triangle in Oceania. The island is most famous for its nearl ...
, or
French Polynesia
)Territorial motto: ( en, "Great Tahiti of the Golden Haze")
, anthem =
, song_type = Regional anthem
, song = "Ia Ora 'O Tahiti Nui"
, image_map = French Polynesia on the globe (French Polynesia centered).svg
, map_alt = Location of French ...
will save production companies the major costs of transporting crew and equipment to those actual locations.
Stock footage is often used in commercials when there is not enough money or time for production. More often than not these commercials are political or issue-oriented in nature. Sometimes it can be used to
composite moving images that create the illusion of having on-camera performers appear to be on location. The term ''
B-roll'' may refer to stock footage or newly shot scenes.
Stock footage that appears on television screens or monitors shown in movies or television shows is referred to as "playback". In ''
Anchorman: The Legend of Ron Burgundy'', which was written by and starring
Will Ferrell as a
San Diego
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
news anchor, the studio purchased archival 1970s clips from San Diego stock footage firm New & Unique Videos. The playback footage of a hurricane featured in Disney's ''
Smart House'' came from the vaults of the same San Diego firm.
Stock footage also appears many a time in animated series which is mostly a transition to live-action stock footage.
One of the most common uses of stock footage is in documentaries. Use of stock footage allows the filmmaker to tell the story of historical events such as
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
''
Why We Fight'' series, to document modern
underwater archaeology activities, or to supplement content in
natural history documentaries. Budgets may not be sufficient to keep a production crew on site for long-term projects, and stock footage allows the producer to pick the moments in time that are most important to the story or to give context to historical events.
Several films that would otherwise be completely lost have
surviving footage due to the film being used as a stock footage. For example, ''
The Cat Creeps'' has some scenes preserved in the movie
''Boo'', and scenes from ''
Queen of the Night Clubs'' are preserved as stock footage in
''Winner Take All''. If not for the use of stock footage, these films would be lost entirely.
Stock footage is also used in live reality TV shows such as ''
I'm a Celebrity''.
In the early 2020s, stock footage of
studio audience applause and reactions was used in television shows in place of a live studio audience due to the then-current
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
.
Corporate usage

Companies throughout the world use stock footage in their video productions for in-house meetings, annual conventions, seminars, and other events. It has become popular to videotape interviews of CEOs and other VIPs using a
green screen backdrop. When the green is keyed out during
post-production, stock footage or stock shots are inserted, to impart a particular message.
Public domain
One of the largest producers of
public domain
The public domain (PD) consists of all the creative work to which no exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly waived, or may be inapplicable. Because those rights have expired, ...
stock footage is the United States government. All videos produced by the United States military,
NASA
The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research.
NASA was established in 1958, succeedi ...
, and other agencies are available for use as stock footage. There are a number of companies that own the copyrights to large libraries of stock footage and charge filmmakers a fee for using it, but they rarely demand
royalties. Stock footage comes from a myriad of sources including the public domain, other movies and television programs, news outlets, and purpose-shot stock footage.
Format
Evolution

With each introduction of
new standard, it requires reshooting, rerendering, or
rescanning the popular footage as well as new images to show the capabilities of the next standard. Betacam SP, VHS, and early digital footage was shot in
standard-definition (SD), in
4:3 aspect ratio. Next came a higher resolution format,
High Definition
High definition or HD may refer to:
Visual technologies
*HD DVD, discontinued optical disc format
*HD Photo, former name for the JPEG XR image file format
*HDV, format for recording high-definition video onto magnetic tape
* HiDef, 24 frames-pe ...
(HD), with a
16:9 aspect ratio, which is closer to cinema widescreen formats. Many stock-footage companies and producers were concerned that their libraries would become irrelevant. Many companies are also including
virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...
(VR) and
360-degree video footage.
Container
Popular
digital container formats include MOV (
QuickTime File Format) AVI, FLV, MP4, and MXF, which are commonly used in
non-linear editing system
Non-linear editing is a form of offline editing for audio, video, and image editing. In offline editing, the original content is not modified in the course of editing. In non-linear editing, edits are specified and modified by specialized ...
applications such as Avid, Final Cut Pro, and Adobe Premiere Pro.
Libraries
Notable stock footage libraries and archives include:
*
Adobe Stock
*
Al Jazeera Creative Commons
*
Alamy
*
Associated Press
The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. n ...
* BBC:
BBC Motion Gallery
BBC Motion Gallery is the footage licensing division of BBC Studios. It offers creative professionals access to a collection of stock footage with licensing worldwide.
History
The organization originated in London as BBC Library Sales, a div ...
(1961–) and
backstage.bbc.co.uk (2005–2010)
*
Can Stock Photo
*
CNN Collection (fmr. CNN ImageSource, from the
CNN cable news broadcaster)
*
Corbis Motion (now through Getty Images and Visual China Group)
*
Depositphotos
*
DVArchive
*
Film Archives, Inc.
*
Flickr
Flickr ( ; ) is an American image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was a popular way for amateur and professiona ...
*
Footagevault
Christopher Riley (born 1967) is a British writer, broadcaster and film maker specialising in the history of science. He has a PhD from Imperial College, University of London where he pioneered the use of digital elevation models in the study o ...
*
Fotosearch
Fotosearch is a stock photography company, founded in 1998. The company sells royalty-free and rights-managed photography, illustrations, video footage, clipart, and audio clips. Today, with digital images from over 140 publishers, it is one of ...
*
Framepool
Framepool is a Stock footage, stock footage agency owned by Nimia as of June 2020, based in Seattle, Washington with representation in the United Kingdom, Spain, Japan, and Australia. It is a supplier of stock video footage for business and consum ...
*
Getty Images
Getty Images Holdings, Inc. is an American visual media company and is a supplier of stock images, editorial photography, video and music for business and consumers, with a library of over 477 million assets. It targets three markets— creati ...
*
Internet Archive
The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music ...
*
iStock
*
ITN Source
*
NASA Images
*
Nautilus Productions
Nautilus Productions LLC is an American video production, stock footage, and photography company incorporated in Fayetteville, North Carolina in 1997. The principals are producer/director Rick Allen and photographer Cindy Burnham. Nautilus specia ...
*
NBCUniversal Archives
*
NHNZ
NHNZ, formerly Natural History New Zealand, is a New Zealand-based television production house.
It works and co-produces with multiple major global broadcasters: Discovery Channel, Animal Planet, Science Channel, Discovery Science, A&E Televisio ...
*
Nimia
*
Oddball Films
*
Pond5
*
Producers Library Service
Producers Library Service is a provider of stock footage and photographs for professional film and TV productions.
Producers Library is "The longest-established stock film footage company in the US". Since it was founded in 1957 the company has ...
*
Reuters
Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world.
The agency was est ...
*
Science Photo Library
*
Shutterstock
*
Stocksy United
*
Vimeo
Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software a ...
*
Visual China Group
See also
*
Archival research
Archival research is a type of research which involves seeking out and extracting evidence from archival records. These records may be held either in collecting institutions, such as libraries and museums, or in the custody of the organization (w ...
*
Clip show
*
Free content
*
Production music
*
Stock photography
*
Stock sound effect
References
Further reading
*Bernard, S.C. and Rabin, K. ''Archival Storytelling: A Filmmaker's Guide to Finding, Using, and Licensing Third-Party Visuals and Music''. Focal Press, 2008,
{{Authority control
Cinematic techniques
Footage
In filmmaking and video production, footage is raw, unedited material as originally filmed by a movie camera or recorded by a ( often special) video camera, which typically must be edited to create a motion picture, video clip, television ...
de:Footage