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Stimorol is a brand of
chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...
originally produced by the Danish company Dandy and since 2023 owned by the Italian-Dutch company
Perfetti Van Melle Perfetti Van Melle is an Italian– Dutch multinational company of confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although ex ...
.


History

The privately owned company was founded by Holger Sørensen in 1915 in
Vejle Vejle () is a city in Denmark, in the southeast of the Jutland Peninsula at the head of Vejle Fjord, where the Vejle River and Grejs River and their valleys converge. It is the site of the councils of Vejle Municipality (''Municipalities of De ...
, Denmark as ''Vejle Caramel- og Tabletfabrik'', later renamed ''Dansk Tyggegummifabrik A/S''. It is one of the world's largest producers of chewing gum. "Stimorol" is its primary brand of gum, which came onto the market in 1956. It was initially sold only in
Scandinavia Scandinavia is a subregion#Europe, subregion of northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. ''Scandinavia'' most commonly refers to Denmark, Norway, and Sweden. It can sometimes also ...
, but later became available in other countries throughout Europe, beginning with the Netherlands in 1959. In 1978, the company introduced a sugar-free gum, and by the 1990s it had various fruit and mint flavors. In 2002, most of the company, including the well-known brands DANDY, STIMOROL, DIROL, and V6, were acquired by Cadbury-Schweppes, who rebranded it
Trident A trident (), () is a three- pronged spear. It is used for spear fishing and historically as a polearm. As compared to an ordinary spear, the three tines increase the chance that a fish will be struck and decrease the chance that a fish will b ...
. The remainder of the company was renamed Gumlink. Gumlink is owned by the Bagger-Sørensen family, who are the descendants of Holger Sørensen. Stimorol is from 2023 owned by Italian-Dutch company
Perfetti van Melle Perfetti Van Melle is an Italian– Dutch multinational company of confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although ex ...
, headquartered in Italy and
The Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
.


See also

*
Trident (gum) Trident is a brand of sugar-free chewing gum owned by the Italian-Dutch company Perfetti Van Melle. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when i ...


References


External links


Stimorol
– Official site Danish brands Chewing gum Cadbury Adams brands Mondelez International brands 2002 mergers and acquisitions {{food-company-stub