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Stijn Max Hendrikse is an entrepreneur, author, public speaker, team and executive coach. He is the founder of Amy, a customer service software for Small Businesses, and Kalungi, a global Growth-as-a-Service provider, focused on B2B
SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is co ...
companies. As a C-level executive, he has contributed to the success of many SaaS startups, including
Acumatica Acumatica provides cloud and browser based enterprise resource planning software for small and medium-sized businesses. The company is headquartered in Kirkland, Washington, in the Seattle metropolitan area. Acumatica has partnerships with BD ...
, MightyCall, and Atera. Before focusing on startups, Hendrikse was at
Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
where he led global SMB Marketing, the global standardization of the
OOXML Office Open XML (also informally known as OOXML) is a zipped, XML-based file format developed by Microsoft for representing spreadsheets, charts, presentations and word processing documents. Ecma International standardized the initial version ...
ISO 29500 open standard for document formats, and Product Marketing for
Microsoft Office Microsoft Office, or simply Office, is the former name of a family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a ma ...
in the Public Sector and the Small Business segment.


Early life

Hendrikse grew up in Enschede in
The Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Nether ...
. An early interest in computers led to becoming a self-taught coder and software developer, which in turn led to spending the first half of his career at Microsoft.


Career

After leading consulting and sales in the Netherlands for Microsoft, the software giant brought Hendrikse to its HQ in Redmond in 2004 to lead several global marketing teams. Over the next 12 years, Hendrikse held a series of C-level positions including Chief Revenue Officer of ERP software maker Acumatica, CEO of SaaS contact center MightyCall, and supporting the initial global Go-to-Market for Atera, a B2B SaaS
Unicorn The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead. In European literature and art, the unicor ...
. Stijn also supported some companies as a B2B SaaS Fractional Executive. He currently serves on the board of directors of several tech companies, as well as on that of Kalungi, the B2B SaaS marketing agency he founded in June 2018. In addition, he founded Amy, an AI-powered conversation platform.


Works

To help entrepreneurs and SaaS startups learn from his experience, Hendrikse authored ''T2D3: How some software startups scale, where many fail''. Since ''T2D3''’s publication, Hendrikse has been leading workshops and serving as a coach/mentor to investors, entrepreneurs, executives, marketing teams, and others.


See also

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Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
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Software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is co ...
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Marketing strategy Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further build ...
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Acumatica Acumatica provides cloud and browser based enterprise resource planning software for small and medium-sized businesses. The company is headquartered in Kirkland, Washington, in the Seattle metropolitan area. Acumatica has partnerships with BD ...
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Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...


References

{{DEFAULTSORT:Hendrikse, Stijn Living people 1971 births 21st-century Dutch businesspeople People from Enschede Microsoft people Microsoft employees