Stew Leonard's is a regional chain of seven
supermarket
A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more lim ...
s in
Connecticut
Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
,
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
, and
New Jersey
New Jersey is a U.S. state, state in the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. It is bordered on the north and east by the state of New York (state), New York; on the ea ...
, which ''
Ripley's Believe It or Not!
''Ripley's Believe It or Not!'' is an American franchise founded by Robert Ripley, which deals in bizarre events and items so strange and unusual that readers might question the claims. Originally a newspaper panel, the ''Believe It or Not'' fe ...
'' deemed "The World's Largest Dairy" and ''
Fortune'' magazine listed as one of the "100 Best Companies to Work For".
Opened in 1969 with seven employees
in
Norwalk, Connecticut
, image_map = Fairfield County Connecticut incorporated and unincorporated areas Norwalk highlighted.svg
, mapsize = 230px
, map_caption = Location in Fairfield County and Connecticut
, coordinates ...
, the chain now includes six stores in
Connecticut
Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
and
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
. The newest location opened on September 18, 2019 in
Paramus, NJ.
History
Clover Farms Dairy
Charles Leonard, a
hatter
Hat-making or millinery is the design, manufacture and sale of hats and other headwear. A person engaged in this trade is called a milliner or hatter.
Historically, milliners, typically women shopkeepers, produced or imported an inventory of g ...
in a
sweatshop
A sweatshop or sweat factory is a crowded workplace with very poor, socially unacceptable or illegal working conditions. Some illegal working conditions include poor ventilation, little to no breaks, inadequate work space, insufficient lighting, o ...
,
founded Clover Farms Dairy in
Norwalk, CT
, image_map = Fairfield County Connecticut incorporated and unincorporated areas Norwalk highlighted.svg
, mapsize = 230px
, map_caption = Location in Fairfield County and Connecticut
, coordinates ...
, in the early 1920s.
First store
In 1969, Stew Leonard opened the Clover Farms Dairy store in Norwalk.
Expansion
Stew Leonard acquired land for a second store in
Danbury, CT
Danbury is a city in Fairfield County, Connecticut, United States, located approximately northeast of New York City. Danbury's population as of 2022 was 87,642. It is the seventh largest city in Connecticut.
Danbury is nicknamed the "Hat Cit ...
, in the mid-1980s. The store opened in 1991.
Stew Leonard's announced plans to open a store in
Yonkers, NY
Yonkers () is a city in Westchester County, New York, United States. Developed along the Hudson River, it is the third most populous city in the state of New York, after New York City and Buffalo. The population of Yonkers was 211,569 as enum ...
, in 1997. The store opened in September 1999.
The Leonard family began working to open a store on
Long Island, in 2002.
However, plans to open a store across from the
Republic Airport
Republic Airport is a regional airport in East Farmingdale, New York,
located one mile east of Farmingdale village limits.
The National Plan of Integrated Airport Systems for 2011–2015 categorized it as a general aviation '' reliever airp ...
in
Farmingdale, NY
Farmingdale is an incorporated village on Long Island within the Town of Oyster Bay in Nassau County, New York. The population was 8,189 as of the 2010 Census.
The Lenox Hills neighborhood is adjacent to Bethpage State Park and the rest of t ...
fell through.
In 2015, Stew Leonard's announced plans to open a store in Farmingdale in early 2016;
the store opened in January 2016.
A store in
Newington, Connecticut
Newington is a town in Hartford County, Connecticut, United States. Located south of downtown Hartford, Newington is an older, mainly residential suburb located in Greater Hartford. As of the 2020 census, the population was 30,536. The Connectic ...
was announced in February 2006 and opened in April 2007.
Controversies
Tax fraud
In 1993, Stew Leonard Sr. was convicted of having committed tax fraud via an elaborate scheme to divert more than $17.1 million in cash register receipts over a 10-year period.
The fraud, which involved a computer program designed to
skim off sales, was directed by Stew Leonard Sr., in concert with the company's CFO and store manager. Skimmed cash was placed in bundles in Leonard Sr.'s office fireplace, to be later moved offshore or disguised as gifts.
Leonard Sr. was caught in June 1991 carrying $80,000 cash ''en route'' to the Caribbean island of
Saint Martin Saint Martin may refer to:
People
* Saint Martin of Tours (c. 316–397), Bishop of Tours, France
* Saint Martin of Braga (c. 520–580), archbishop of Bracara Augusta in Gallaecia (now Braga in Portugal)
* Pope Martin I (598–655)
* Saint Mart ...
.
Leonard Sr. pled guilty to the charges and, in 1993, was sentenced to 52 months in prison.
He ultimately served 44 months before being released in June 1997.
Short-weighting
In 1993, shortly after Stew Leonard Sr. and three other company executives had pled guilty in the tax fraud case, the Connecticut Department of Consumer Protection charged Stew Leonard's with short-weighting customers on multiple products. The department measured a 47% violation rate, compared with a statewide average of 7.2%. Stew Leonard Jr. and Tom Leonard denied that these actions were intentional and claimed, "a larger percentage of products checked were, in fact, overweight than underweight", and, "we corrected every
istakebefore the inspector even left the store."
Hostile work environment
In June 2022, Robert Crosby Jr., who worked for Stew Leonard’s from 2001 to 2020, filed a lawsuit against the company and its CEO, Stew Leonard Jr., in which he alleges that the company operated a
hostile work environment
In United States labor law, a hostile work environment exists when one's behavior within a workplace creates an environment that is difficult or uncomfortable for another person to work in, due to illegal discrimination. Common complaints in sexu ...
. Crosby alleges that Leonard referred to women, Jewish people, and Black people using derogatory terms. Crosby claimed that a company executive ordered him and his coworkers to bury tombstones found on land that the company leased for its
Yonkers, New York
Yonkers () is a city in Westchester County, New York, United States. Developed along the Hudson River, it is the third most populous city in the state of New York (state), New York, after New York City and Buffalo, New York, Buffalo. The popul ...
store, with a threat of firing employees if anyone found out about them.
In his lawsuit, Crosby said that the company banned workers from wearing protective masks in March 2020, despite the declaration of the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
. Over 50 employees, including Crosby, contracted the SARS-CoV-2 virus in March and April. Crosby was hospitalized in September 2020 for complications from the virus. After the company refused to grant him
medical leave
Sick leave (or paid sick days or sick pay) is paid time off from work that workers can use to stay home to address their health needs without losing pay. It differs from paid vacation time or time off work to deal with personal matters, because si ...
, it fired him the same month. Crosby contends that this action violated the
Americans with Disabilities Act
The Americans with Disabilities Act of 1990 or ADA () is a civil rights law that prohibits discrimination based on disability. It affords similar protections against discrimination to Americans with disabilities as the Civil Rights Act of 19 ...
.
Stores

There are currently three stores in
Connecticut
Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
:
*
Norwalk, opened in 1969
*
Danbury
Danbury is a city in Fairfield County, Connecticut, United States, located approximately northeast of New York City. Danbury's population as of 2022 was 87,642. It is the seventh largest city in Connecticut.
Danbury is nicknamed the "Hat City ...
, opened in 1991
*
Newington, opened in 2007
There are currently three stores in
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
:
*
Yonkers
Yonkers () is a city in Westchester County, New York, United States. Developed along the Hudson River, it is the third most populous city in the state of New York, after New York City and Buffalo. The population of Yonkers was 211,569 as enu ...
, opened in 1999
*
Farmingdale, opened in 2016
*
East Meadow, opened in 2017
There is currently one store in
New Jersey
New Jersey is a U.S. state, state in the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. It is bordered on the north and east by the state of New York (state), New York; on the ea ...
:
*
Paramus
Paramus ( Waggoner, Walter H ''The New York Times'', February 16, 1966. Accessed October 16, 2018. "Paramus – pronounced puh-RAHM-us, with the accent on the second syllable – may have taken its name from 'perremus' or 'perymus,' Indian for ...
, opened in 2019
Features and layout
''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' called Stew Leonard's the "
Disneyland
Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envisi ...
of Dairy Stores." The stores are not set up like traditional grocery stores; the aisle configurations guide customers to walk through the entire store (although there are short cuts). As customers walk through the aisles, they are greeted by various employees dressed up in costumes and by animatronic characters, called the "Farm Fresh Five", that perform songs and dance. Stew Leonard's famous "Stew Burger", the nickname given to the store's hamburger, is displayed by the entrance of each location. The stores also feature
petting zoo
A petting zoo (also called a children's zoo, children's farm, or petting farm) features a combination of domesticated animals and some wild species that are docile enough to touch and feed. In addition to independent petting zoos, many general ...
s and outdoor cafes in the warmer months, and offer tasting booths and a variety of prepared meals year round.
"Anyone who comes from Connecticut or thereabouts knows this landmark chain of grocery stores where mechanized cows sing and roosters crow," according to a writer for the ''Sun-Sentinel'' of Florida.
Corporate philosophy
The store is notable for its customer service policy, which greets shoppers at each store's entrance, etched into a three-ton rock:
1. The customer is always right.
2. If the customer is ever wrong, reread rule #1.
See also
*
Jungle Jim's International Market
References
{{Supermarkets of the United States
Companies based in Norwalk, Connecticut
Companies based in Fairfield County, Connecticut
Retail companies established in 1969
Supermarkets of the United States
Animatronic attractions
1969 establishments in Connecticut