''Stevenage woman'' is a

stereotypical In social psychology, a stereotype is a generalization, generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can ...

voter identified in the United Kingdom, similar to

Workington man Workington man is a political term that has been used by Opinion poll, polling companies in the United Kingdom. Named after the Cumbria town of Workington, the term was first used ahead of the 2019 United Kingdom general election, 2019 general ele ...

Worcester woman ''Worcester woman'' is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a working class woman in her 30s with two children who worries about quality of life issues and has little ...

. It profiles a suburban mother in her early 40s who is disillusioned with politics. Identified with the

Hertfordshire Hertfordshire ( or ; often abbreviated Herts) is a ceremonial county in the East of England and one of the home counties. It borders Bedfordshire to the north-west, Cambridgeshire to the north-east, Essex to the east, Greater London to the ...

new town New or NEW may refer to: Music * New, singer of K-pop group The Boyz (South Korean band), The Boyz * New (album), ''New'' (album), by Paul McCartney, 2013 ** New (Paul McCartney song), "New" (Paul McCartney song), 2013 * New (EP), ''New'' (EP), ...

Stevenage Stevenage ( ) is a town and borough in Hertfordshire, England, about north of London. Stevenage is east of junctions 7 and 8 of the A1(M), between Letchworth Garden City to the north and Welwyn Garden City to the south. In 1946, Stevenage w ...

, ''Stevenage woman'' has been described as an important

swing vote A swing vote is a vote that is seen as potentially going to any one of a number of candidates in an election, or, in a two-party system, may go to either of the two dominant political parties. It usually comes from voters who are 'undecided' or ...

r for the Labour Party in the

2024 general election This is a list of elections that were held in 2024. The National Democratic Institute also maintains a calendar of elections around the world. * 2024 United Nations Security Council election * 2024 national electoral calendar * 2024 local electo ...

. Such voters are identified as typically struggling with stagnant wages and the

cost-of-living crisis A cost-of-living crisis refers to a socioeconomic situation or period of high inflation where nominal wages have stagnated while there is a sharp increase in the cost of basic goods, such as food, housing, and energy. As a result, living standar ...

. In April 2023, a report from

Labour Together Labour Together, formerly known as Common Good Labour, is a British think tank closely associated with the Labour Party. Founded in June 2015, it supported Keir Starmer in the 2020 Labour Party leadership election. It works to measure public ...

mentioned the term Stevenage woman. They may have voted for

Boris Johnson Alexander Boris de Pfeffel Johnson (born 19 June 1964) is a British politician and writer who served as Prime Minister of the United Kingdom and Leader of the Conservative Party (UK), Leader of the Conservative Party from 2019 to 2022. He wa ...

in the 2019 general election, but since then has leaned towards Labour.

Sky News Sky News is a British free-to-air television news channel, live stream news network and news organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of ...

has reported the Stevenage women were concerned about the

cost of living crisis A cost-of-living crisis refers to a socioeconomic situation or period of high inflation where nominal wages have stagnated while there is a sharp increase in the cost of basic goods, such as food, housing, and energy. As a result, living standar ...

in the runup to the 2024 United Kingdom budget. Other female voters identified include ''

Nuneaton Nuneaton ( ) is a market town in Warwickshire, England, close to the county border with Leicestershire to the north-east.OS Explorer Map 232 : Nuneaton & Tamworth: (1:25 000) : Nuneaton's population at the 2021 United Kingdom census, 2021 censu ...

woman'' and ''

Whitby Whitby is a seaside town, port and civil parish in North Yorkshire, England. It is on the Yorkshire Coast at the mouth of the River Esk, North Yorkshire, River Esk and has a maritime, mineral and tourist economy. From the Middle Ages, Whitby ...

woman''. In the

2024 United Kingdom general election The 2024 United Kingdom general election was held on Thursday, 4 July 2024 to elect all 650 members of the House of Commons of the United Kingdom, House of Commons. The opposition Labour Party (UK), Labour Party, led by Keir Starmer, won a lan ...

, Stevenage constituency swung from Conservative to Labour.

References

{{2024 United Kingdom general election Elections in the United Kingdom Stevenage Political terminology in the United Kingdom Polling terms Stereotypes of working-class women Working-class culture in England 2023 in British politics 2023 neologisms People associated with the 2024 United Kingdom general election History of women in the United Kingdom

See also

References