Steven Rosenbaum (producer)
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Steven J. Rosenbaum is an American author,
entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
and
filmmaker Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...
. He was a Resident at TED in New York City and holds two patents in the areas of video curation and advertising technology. Rosenbaum is the co-founder and executive director of the Sustainable Media Center. He, along with his wife, is the largest donor of archival content to the National 9/11 Memorial & Museum and co-directed the film '' The Outsider''. He was an executive director of the NYC Media Lab from 2020 to 2022.


Career

Rosenbaum founded Broadcast News Network (BNN). He also acted as the company's executive producer for the company's main program ''Broadcast New York''. In 1991 the show was awarded a New York
Regional Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
for "Outstanding Magazine Format Programming", and "Outstanding Issues Programming - Segments". Later, Rosenbaum was nominated for a national Emmy Award for "Exceptional Merit in Nonfiction Filmmaking" for the film '' With All Deliberate Speed In 1995, he created MTV News: Unfiltered; a half-hour show on
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
featuring first-person stories provided by viewers and curated by the show's producers. The show would typically feature content not covered by traditional media and was the first commercial use of UGC, User-Generated Content. In 2001, while working on a shoot for
Animal Planet Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel focusing on the animal kingdom owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1 ...
, he witnessed the
9/11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
on the
World Trade Center World Trade Centers are the hundreds of sites recognized by the World Trade Centers Association. World Trade Center may also refer to: Buildings * World Trade Center (1973–2001), a building complex that was destroyed during the September 11 at ...
. He directed his five film crews to
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
to capture the devastating aftermath of the attacks. This footage would later become the documentary "7 Days in September" (winner of CINE Golden Eagle and Telly Award) and go on to become a research archive of meticulously curated amateur video known as The CameraPlanet Archive The 500 Hours of 9/11 ) which Rosenbaum donated to the National 9/11 Memorial Museum. Later in 2001, he launched CameraPlanet.com; a web-based video shop that created television content and encouraged users to create their own content by providing them with tips on how to tell their own story. The site featured many categories like “beaches” and “pets” and each video featured about four minutes of footage created entirely by the users. In 2005, he was nominated for an
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
for Exceptional Merit in Nonfiction Filmmaking for his work in "With All Deliberate Speed" for the
Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It init ...
. The documentary, which was released to coincide with the 50th anniversary of the U.S. Supreme Court's
Brown v. Board of Education ''Brown v. Board of Education of Topeka'', 347 U.S. 483 (1954), was a landmark decision of the United States Supreme Court that ruled that U.S. state laws establishing racial segregation in public schools are unconstitutional, even if the ...
ruling of 1954, examines via newsreel footage and interviews the events that led to the landmark decision. In 2006, he founded Magnify.net, a New York-based startup focused on developing a video aggregation and curation platform. The company spent seven years building a steady business providing tools to enterprise clients who wished to manage and curate their own channels of video content. In 2013 Magnify acquired
Waywire Waywire was a video-sharing website launched on April 16, 2013. The company was founded by Cory Booker, mayor of Newark, Nathan Richardson, former president of Gilt City, and Sarah Ross, former executive at Yahoo! and TechCrunch. The company rai ...
, a video-sharing website founded by the former
mayor of Newark The mayor of Newark is the head of the executive branch of government of Newark, New Jersey, United States. The mayor has the duty to enforce the municipal charter and ordinances; prepare the annual budget; appoint deputy mayors, department hea ...
,
Cory Booker Cory Anthony Booker (born April 27, 1969) is an American politician serving as the Seniority in the United States Senate, senior United States Senate, United States senator from New Jersey, a seat he has held since 2013. A member of the Democ ...
. In April 2014, Magnify.net adopted the Waywire name for its existing enterprise software business. One of the main objectives of the acquisition was to build a consumer-facing business around the curation of videos online. In 2019, Rosenbaum joined the NYC Media Lab, a consortium of university partners focused on media innovation. He was promoted to executive firector in 2020. In 2022 he founded The Sustainable Media Center, which lists as its mission "We are a not-for-profit 501c3. Our mission is to investigate, experiment, and Innovate solutions to improve the Sustainability of our media ecosystem. The Center for Sustainable Media works to harness the collective resources of our community to define new standards of Media Sustainability and work to develop incentives that support media makers that embrace those standards. Rosenbaum has also acted as a Member of the Social Media Week: New York advisory board, as a Member of the FASTPACK 200 and was also named the first-Ever Entrepreneur at Large for the
New York City Economic Development Corporation New York City Economic Development Corporation (NYCEDC) is a public-benefit corporation that serves as the official economic development organization for New York City. NYCEDC gives its mission as strengthening business confidence in New York C ...
, offering his expertise as an author and curator to help startup businesses in the New York Area grow and develop. Rosenbaum is a frequent writer for websites including ''MediaPost'', ''Forbes'', ''The Huffington Post'' and ''The Columbia Journalism Review''.


Patents

Rosenbaum has two
patents A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an sufficiency of disclosure, enabling discl ...
in the areas of video curation and advertising technology. A year after
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
was founded, Rosenbaum filed Patent No. 8,117,545 "Hosted video discovery and publishing platform" which was granted in 2012. And in 2014 Patent No. 208,812,956 "Video curation platform with pre-roll advertisements for discovered content"


Filmography

As a producer * 1995: '' MTV News: Unfiltered'' – TV series documentary; executive producer * 1996: ''Investigative Reports'' – TV series; executive producer; 3 episodes * 1997: '' 48 Hours'' – TV series documentary; executive producer; 1 episode * 2000: ''MSNBC Investigates'' – TV series documentary; executive producer; 1 episode * 2001: ''I-Witness'' – TV series documentary; executive producer; 2003 * 2002: ''Facing Arthur'' – documentary short; executive producer * 2002: ''7 Days in September'' – documentary; executive producer * 2002: ''Dog Days'' – TV Mini-Series documentary; executive producer * 2002: ''Strictly Personal'' – TV series; executive producer; 2002–2003 * 2004: ''Staffers'' – TV series documentary; executive producer * 2004: ''With All Deliberate Speed'' – documentary; executive producer * 2006: ''God Grew Tired of Us'' – documentary; executive producer As a director * 2002: ''Doctors' Diaries'' – TV series documentary * 2002: '' 7 Days in September'' – documentary * 2002: ''Dog Days'' – TV mini-series documentary * 2003: ''Journalists: Killed in the Line of Duty'' – TV movie documentary * 2004: ''Staffers'' – TV series documentary * 2021: '' The Outsider'' – documentary; director; executive producer


Publications

* ''Peer-to-Peer Video: The Economics, Policy, and Culture of Today's New Mass Medium '' (Springer, 2008) * ''Curation Nation'' (McGraw Hill, 2011) * ''Curate This'' (2014)


References


External links


nonprofit website

Personal Website

TEDBlog
* {{DEFAULTSORT:Rosenbaum, Steven 1961 births Living people American film producers