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Steve Rubell (December 2, 1943 – July 25, 1989) was an American entrepreneur and co-owner of the New York City
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
Studio 54 Studio 54 is a Broadway theatre, Broadway theater and former nightclub at 254 West 54th Street (Manhattan), 54th Street in the Midtown Manhattan neighborhood of New York City, New York, U.S. Opened as the Gallo Opera House in 1927, it served ...
.


Early life

Rubell and his brother Donald grew up in a Jewish family in the Crown Heights and
Canarsie Canarsie ( ) is a mostly residential neighborhood in the southeastern portion of Brooklyn, New York City. Canarsie is bordered on the east by Fresh Creek Basin, East 108th Street, and Louisiana Avenue; on the north by Linden Boulevard; on th ...
sections of
Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
, New York. His father worked as a postal worker and later became a tennis pro. Rubell attended Wingate High School and was also an avid tennis player, but decided against playing professionally. Entering
Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York, United States. It was established in 1870 with roots in the Methodist Episcopal Church but has been nonsectarian since 1920 ...
, Rubell completed bachelor's and master's degrees in finance. While attending college, Rubell met Ian Schrager, who became a lifelong friend and business partner. Rubell and Schrager were both brothers of the university's chapter of the Sigma Alpha Mu fraternity.


Career

Eschewing
Vietnam War The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...
-era
conscription Conscription, also known as the draft in the United States and Israel, is the practice in which the compulsory enlistment in a national service, mainly a military service, is enforced by law. Conscription dates back to antiquity and it conti ...
, Rubell joined the
New York Army National Guard The New York Army National Guard is a component of the New York National Guard and the Army National Guard. Nationwide, the Army National Guard comprises approximately one half of the United States Army's available combat forces and approximate ...
, returning to the metropolitan area after a tour of duty in a
military intelligence Military intelligence is a military discipline that uses information collection and analysis List of intelligence gathering disciplines, approaches to provide guidance and direction to assist Commanding officer, commanders in decision making pr ...
unit. He worked at a brokerage firm after his return. Rubell then decided to start his own business and opened two Steak Loft restaurants, one in New York City, and the other in Mystic, Connecticut.


Studio 54 Era

With the help and knowledgeable influence of disco promoter Billy Amato (Smith), executive vice president 20th Century-Fox Records, Steve Rubell and Ian Schrager were introduced to the dance and disco market in early 1975 by John Addison of Le Jardin. Rubell and Schrager opened two clubs, one in Boston with John Addison from Le Jardin, the other, called The Enchanted Garden, in
Queens Queens is the largest by area of the Boroughs of New York City, five boroughs of New York City, coextensive with Queens County, in the U.S. state of New York (state), New York. Located near the western end of Long Island, it is bordered by the ...
in 1975, which later became Douglaston Manor. In April 1977, they opened
Studio 54 Studio 54 is a Broadway theatre, Broadway theater and former nightclub at 254 West 54th Street (Manhattan), 54th Street in the Midtown Manhattan neighborhood of New York City, New York, U.S. Opened as the Gallo Opera House in 1927, it served ...
in the old CBS Studio on West 54th Street that the network was selling. Rubell became a familiar face in front of the building, turning people away and only allowing entry to those who met his pedantic standards. Rubell also dealt with the club's celebrity patrons, ensuring that they were thrown lavish parties. His approach worked and the club made $7 million during its first year. On December 14, 1978, Studio 54 was raided after Rubell was quoted as saying that only the
Mafia "Mafia", as an informal or general term, is often used to describe criminal organizations that bear a strong similarity to the Sicilian Mafia, original Mafia in Sicily, to the Italian-American Mafia, or to other Organized crime in Italy, organiz ...
made more money than the club brought in. In June 1979, Rubell and Schrager were charged with
tax evasion Tax evasion or tax fraud is an illegal attempt to defeat the imposition of taxes by individuals, corporations, trusts, and others. Tax evasion often entails the deliberate misrepresentation of the taxpayer's affairs to the tax authorities to red ...
,
obstruction of justice In United States jurisdictions, obstruction of justice refers to a number of offenses that involve unduly influencing, impeding, or otherwise interfering with the justice system, especially the legal and procedural tasks of prosecutors, investiga ...
, and conspiracy for reportedly skimming nearly $2.5 million in unreported income from the club's receipts, in a system Rubell called "cash-in, cash-out and skim." Police reports state that cash and receipts were in the building and were hidden in the ceiling sections of Rubell's office, where both he and Schrager worked. A second raid occurred in December 1979. The pair hired Roy Cohn to defend them, but on January 18, 1980, they were sentenced to three-and-a-half years in prison and a $20,000 fine each for the tax evasion charge. On February 4, 1980, Rubell and Schrager went to prison and Studio 54 was sold to Mark Fleischman in November of that year for $4.75 million. On April 17, 1981, Rubell and Schrager were released from prison after which they lived at a
halfway house A halfway house is a type of prison or institute intended to teach (or reteach) the necessary skills for people to re-integrate into society and better support and care for themselves. Halfway houses are typically either state sponsored for those ...
for two-and-a-half months.


Hotels

After their release on April 17, 1981, Rubell and Schrager opened the Executive Hotel on
Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, New York, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stree ...
and renamed it Morgans. The hotel was conveyed to them in lieu of payments due to them from defaulted
promissory note A promissory note, sometimes referred to as a note payable, is a legal instrument (more particularly, a financing instrument and a debt instrument), in which one party (the ''maker'' or ''issuer'') promises in writing to pay a determinate sum of ...
s from the sale of the club. Steve Rubell and Peter Gatien later opened the
Palladium Palladium is a chemical element; it has symbol Pd and atomic number 46. It is a rare and lustrous silvery-white metal discovered in 1802 by the English chemist William Hyde Wollaston. He named it after the asteroid Pallas (formally 2 Pallas), ...
, a large dance club famous for displaying art by
Keith Haring Keith Allen Haring (May 4, 1958 – February 16, 1990) was an American artist whose pop art emerged from the Graffiti in New York City, New York City graffiti subculture of the 1980s. His animated imagery has "become a widely recognized visual l ...
, Kenny Scharf,
Jean-Michel Basquiat Jean-Michel Basquiat (; December 22, 1960 – August 12, 1988) was an American artist who rose to success during the 1980s as part of the neo-expressionism movement. Basquiat first achieved notoriety in the late 1970s as part of the graffiti ...
, and
Andy Warhol Andy Warhol (;''Random House Webster's Unabridged Dictionary''"Warhol" born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol ...
, and considered central to the New York club scene in the 1980s. In 1998, the Palladium was demolished so that
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
dorms could be built in its place.


Death

In 1985, Rubell, who was
closeted ''Closeted'' and ''in the closet'' are metaphors for LGBTQ people who have not disclosed their sexual orientation or gender identity and aspects thereof, including sexual identity and sexual behavior. This metaphor is associated and sometime ...
for most of his life, discovered he had contracted HIV, which later progressed to
AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...
. He began taking
AZT Zidovudine (ZDV), also known as azidothymidine (AZT), was the first antiretroviral medication used to prevent and treat HIV/AIDS. It is generally recommended for use in combination with other antiretrovirals. It may be used to prevent vertica ...
, but his illness was exacerbated by his continued drug use and drinking, which affected his compromised immune system. A few weeks before his death, Rubell checked into Beth Israel Medical Center in New York City under an assumed name, to seek treatment for severe
peptic ulcers Peptic ulcer disease is when the inner part of the stomach's gastric mucosa (lining of the stomach), the first part of the small intestine, or sometimes the lower esophagus, gets damaged. An ulcer in the stomach is called a gastric ulcer, while ...
,
kidney failure Kidney failure, also known as renal failure or end-stage renal disease (ESRD), is a medical condition in which the kidneys can no longer adequately filter waste products from the blood, functioning at less than 15% of normal levels. Kidney fa ...
, and
hepatitis Hepatitis is inflammation of the liver parenchyma, liver tissue. Some people or animals with hepatitis have no symptoms, whereas others develop yellow discoloration of the skin and whites of the eyes (jaundice), Anorexia (symptom), poor appetite ...
. He died there on July 25, 1989. Rubell's official cause of death is listed as hepatitis and
septic shock Septic shock is a potentially fatal medical condition that occurs when sepsis, which is organ injury or damage in response to infection, leads to dangerously low blood pressure and abnormalities in cellular metabolism. The Third International C ...
complicated by AIDS. Rubell's private funeral was attended by numerous Studio 54 regulars including Bianca Jagger and
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer. In 1968, he launched the company that later became Calvin Klein. In addition to clothing, he has also given his name to a range of perfumes, watches, and jewellery. ...
on July 27 at the Riverside Memorial Chapel on Amsterdam Avenue and 76th Street in Manhattan. He is buried at Beth Moses Cemetery in Farmingdale, New York.


In popular culture

Mike Myers Michael John Myers, (born May 25, 1963) is a Canadian actor, comedian, and filmmaker. His accolades include seven MTV Movie & TV Awards, a Primetime Emmy Award, and a Screen Actors Guild Award. In 2002, he was awarded a star on the Hollywood W ...
portrayed Steve Rubell in the 1998 drama film '' 54''. Rubell has also been the topic of an episode of ''
Biography A biography, or simply bio, is a detailed description of a person's life. It involves more than just basic facts like education, work, relationships, and death; it portrays a person's experience of these life events. Unlike a profile or curri ...
'' titled "Steve Rubell: Lord of the Disco".


References


External links

* * * {{DEFAULTSORT:Rubell, Steve 1943 births 1989 deaths 20th-century American businesspeople AIDS-related deaths in New York (state) American businesspeople convicted of crimes American entertainment industry businesspeople American people convicted of tax crimes American restaurateurs American gay men American LGBTQ businesspeople American LGBTQ military personnel American people convicted of obstruction of justice Businesspeople from New York City Gay businessmen Gay military personnel Gay Jews Jewish American military personnel LGBTQ people from New York (state) Nightlife in New York City Studio 54 Syracuse University alumni United States Army soldiers 20th-century American Jews 20th-century American LGBTQ people