Steve Rubel is a

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

executive and professional

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

ger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry. Rubel moved to the

Edelman Edelman is a surname. Notable people with the surname include: * Abram Wolf Edelman (a.k.a. Abraham Edelman; 1832–1907), Polish-born American rabbi; the first rabbi in Los Angeles, California * Adam Edelman (born 1991), American-born four-time Is ...

public relations firm in February 2006, to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, "Wal-Marting Across America", was quite favorable towards Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with

gas Gas is one of the four fundamental states of matter (the others being solid, liquid, and plasma). A pure gas may be made up of individual atoms (e.g. a noble gas like neon), elemental molecules made from one type of atom (e.g. oxygen), or ...

and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project. On March 7, 2008 Rubel was interviewed on the WBGO program ''Conversations with Allan Wolper''. He explained how blogs are now a part of the political game.

References

; Sources *Baker, Stephen and Heather Green.
Blogs Will Change Your Business
. ''BusinessWeek'', May 2, 2005. *Gogoi, Pallavi.

. ''BusinessWeek'', October 17, 2006. *Ives, Nat. "Madison Avenue Ponders the Potential of Web Logs". ''New York Times'', October 27, 2004.

External links

Micro PersuasionInterview with Steve Rubel
American bloggers Living people Hofstra University alumni The Lawrence Herbert School of Communication alumni Year of birth missing (living people) {{US-business-bio-stub