Stephen Salvadore Rocco (born January 16, 1960) is an American businessman and
skateboarder
Skateboarding is an action sport that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. Originating in the United Stat ...
. He founded the skateboarding company
World Industries
World Industries is an American brand that offers skateboarding products, accessories and clothing. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skater, Rodney Mullen, and then Mike Vallely in 1989. As of 2014, ...
with
Rodney Mullen in 1987.
He sold the company in 2002 and is currently retired.
Career
Rocco is an important figure in the early popularity of
street skateboarding in the 1990s.
His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the cofounder of
Blind, 101,
Plan B, and Duffs. In 1992, he founded the skateboarding magazine ''
Big Brother''.
Rocco is the subject of the theatrically released 2007 documentary ''The Man Who Souled the World''.
References
Further reading
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External links
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1960 births
Living people
American skateboarders
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