Steve "Renman" Rennie (born June 8, 1955) is an American

talent manager A talent manager (also known as an artist manager, band manager or music manager) is an individual who guides the professional career of artists in the entertainment industry. The responsibility of the talent manager is to oversee the day-to-da ...

and

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

. He is the founder of RENManagement and RenmanMB, a platform that offers industry guidance for musicians.

Career

Rennie began his music career booking concerts at

USC USC most often refers to: * University of South Carolina, a public research university ** University of South Carolina System, the main university and its satellite campuses **South Carolina Gamecocks, the school athletic program * University of ...

. In 1980 he founded Rennie Presents to promote concerts independently. Booking concerts in the secondary markets that surrounded Los Angeles, he promoted up and coming 'new wave' bands including the Motels,

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Adam Ant Stuart Leslie Goddard, better known as Adam Ant (born 3 November 1954), is an English singer, musician, and actor. He gained popularity as the lead singer of new wave group Adam and the Ants and later as a solo artist, scoring 10 UK top ten ...

, X, the Blasters,

Mötley Crüe Mötley Crüe is an American heavy metal band formed in Los Angeles in 1981. The group was founded by bassist Nikki Sixx, drummer Tommy Lee, lead guitarist Mick Mars and lead singer Vince Neil. Mötley Crüe has sold over 100 million albums ...

and

INXS INXS (a word play, phonetic play on "in excess") were an Australian Rock music, rock band, formed as The Farriss Brothers in 1977 in Sydney, New South Wales. The band's founding members were bassist Garry Gary Beers, main composer and keyboar ...

. On New Year's Eve 1983, he booked The Motels at the Beverly Theater in Beverly Hills, beating out established promoters for the LA show. In 1983 he was hired by Southern California concert promoter, Avalon Attractions. In 1990 -- by then a senior vice president -- he left Avalon to found REN Management Corporation, where he managed bands including

Dramarama Dramarama is an American, New Jersey–based alternative rock/power pop band, who later moved to Los Angeles. The band was formed in New Jersey in 1982 and disbanded in 1994. The band formally reunited in 2003 following an appearance on VH1's ...

The Wonder Stuff The Wonder Stuff are a British alternative rock band. Originally based in Stourbridge in the West Midlands, England, the band's first lineup released four albums and nearly 20 singles and EPs, enjoying considerable chart and live success in the ...

Ned's Atomic Dustbin Ned's Atomic Dustbin are an English rock band formed in Stourbridge, West Midlands, in November 1987. The band took their name from an episode of radio comedy programme ''The Goon Show''. The band is unusual for using two bass-players in their ...

The The () are an English post-punk band. They have been active in various forms since 1979, with singer-songwriter Matt Johnson being the only constant band member. achieved critical acclaim and commercial success in the UK, with 15 chart singles ...

, and

Primal Scream Primal Scream are a Scottish rock band originally formed in 1982 in Glasgow by Bobby Gillespie (vocals) and Jim Beattie. The band's current lineup consists of Gillespie, Andrew Innes (guitar), Simone Butler (bass), and Darrin Mooney (drums) ...

. In 1994, he was named senior vice president/general manager of Epic Records. An early advocate of music marketing on the web, he developed online campaigns for Epic artists including Incubus, who he helped to sign, and Korn, who were the first band to appear live on the internet to promote a new album. In 1998 Rennie left Epic to become president of UBL, a division of the early internet site

ARTISTdirect ARTISTdirect is an American online digital media entertainment company. Overview Founded in 1994, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affiliate websites offering mul ...

. When Rennie informed the members of Incubus that he would be leaving Epic to join ARTISTdirect, guitarist Mike Einziger asked Rennie to co-manage the band. Rennie accepted the offer and stayed at ARTISTdirect until 2000, when he left the company to manage the band on a full-time basis. Shortly thereafter, the band released their breakthrough multi platinum selling album ''MAKE YOURSELF''. The band went on to have a #1 Billboard Top 100 album, two #2 albums and a dozen Top 10 alternative radio hits. During his tenure as manager the band built a substantial global touring business. He managed Incubus until 2014, when he shifted his focus to RenmanMB.

References

{{DEFAULTSORT:Rennie, Steve 1955 births Living people 21st-century American businesspeople American consulting businesspeople American marketing businesspeople American media executives American music industry executives American music managers American talent agents People from Augusta, Georgia