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Steve McCoy is an American radio personality best known for his morning show with
Vikki Locke Vikki is a given name. It can be a nickname for the given name Victoria. Notable people with the name include: * Vikki, a UK singer in the 1985 Eurovision Song Contest, now known as Aeone * Vikki Bunce (born 1983), field hockey forward * Vikki C ...
in
Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
for over 18 years on WSTR. The duo was twice nominated for the Marconi Award. McCoy came to
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
in 1981 to work at
WZGC WZGC (92.9 FM) – branded 92-9 The Game – is a commercial sports radio station licensed to serve Atlanta, Georgia, covering the Atlanta metropolitan area. Owned by Audacy, Inc., WZGC is the Atlanta affiliate for CBS Sports Radio; the flag ...
FM (Z-93, ''now 92.9 The Game'').


Background


Radio

McCoy came to
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
in 1981 to work at legendary
top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
WZGC WZGC (92.9 FM) – branded 92-9 The Game – is a commercial sports radio station licensed to serve Atlanta, Georgia, covering the Atlanta metropolitan area. Owned by Audacy, Inc., WZGC is the Atlanta affiliate for CBS Sports Radio; the flag ...
FM (Z-93,''now 92.9 The Game''). He remained there until 1987, when he jumped to new top 40 station Power 99. This is where he began working with Locke, who was doing the news at the time. In 1989, Steve left Atlanta, after a nationwide search by Ron Chapman found Steve to be his one and only replacement for his long-time morning show at KVIL FM in
Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...
. One year into the plan, however, Clarke Brown, the man who launched Star 94 (Atlanta) talked Steve into coming back to the town he loved to take over the morning show. He said he'd only come back if they'd get Vikki to come on board. Steve returned, and he and Vikki helped the struggling WSTR FM (Star 94) morning show (and eventually the whole station) receive higher
Arbitron ratings Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
. Steve and Vikki's 18-year run on Star 94 was only bested by Rhubarb Jones' 23-year run on country station WYAY Y106.7/Eagle 106.7 both WYAY, now K-Love. In the fall of 2006, Vikki was diagnosed with a blood clot in her arm and began a year and a half long process of treatment. Just before Christmas 2007 she had her final MRI on her arm, and the treatment had worked. The blood clot had broken apart, and she was clear of danger. Steve and Vikki once again teamed up together for the morning show on B98.5 FM from July 1, 2008 to March 5, 2010. In May 2008, the owners of WSTR sued
WSB-FM WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries an adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in Atlant ...
for airing TV commercials featuring McCoy and Locke prior to their show's debut on the station, claiming that the timing violated a non-compete agreement. A judge disagreed and the ads continued. Since joining B98.5, the Steve and Vikki morning show was ranked 4th in the 25- to 54-year-olds market in their first few months on air. In February 2010,
WSB-FM WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries an adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in Atlant ...
decided not to renew Steve's contract for the next year. Steve's co-host of more than 18 years Vikki was offered a renewal contract to continue the morning show. Although his original contract was through June, McCoy's last day on air was March 5, 2010. On May 17, 2010 he started as morning host on
KXKL-FM KXKL-FM (105.1 MHz, "KOOL 105") is a classic hits station serving the Denver metropolitan area. This station is licensed to Denver, Colorado and broadcasts with an ERP of 100 kW and is under ownership of Stan Kroenke's KSE Radio Ventures. It ...
105.1 in
Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
. Steve's longtime radio co-host Vikki stayed with B98.5 at a lower pay rate. After nearly 18 months, Steve left Denver to move back to Atlanta to be with his family.


Personal

While working at STAR 94—in 2007, Steve noticed his right hand was trembling a bit. After visiting a few doctors, he was told that he had
Parkinson's disease Parkinson's disease (PD), or simply Parkinson's, is a long-term degenerative disorder of the central nervous system that mainly affects the motor system. The symptoms usually emerge slowly, and as the disease worsens, non-motor symptoms becom ...
. He managed to keep it quiet from his co-workers, and was able to hold off telling anyone until 2015 when he finally had to tell his children and friends. Due to his continual spiral downward with the symptoms getting worse, he finally felt like had to tell everyone. In 2014, he was invited by
Michael J. Fox Michael Andrew Fox (born June 9, 1961), known professionally as Michael J. Fox, is a Canadian-American retired actor. Beginning his career in the 1970s, he rose to prominence portraying Alex P. Keaton on the NBC sitcom ''Family Ties'' (1 ...
to become one of the two ambassadors for the State of Georgia for Parkinson's and work for
The Michael J. Fox Foundation The Michael J. Fox Foundation for Parkinson's Research is dedicated to finding a cure for Parkinson's disease (PD) established in 2000 by Michael J. Fox. It concentrates on funding research and ensuring the development of improved therapies for ...
. He has joined Michael J. Fox in Washington DC twice to speak to Congress about having Parkinson's, and is fighting for more research money to be given for Parkinson's research.


References

{{DEFAULTSORT:McCoy, Steve American radio personalities Radio personalities from Atlanta Radio personalities from Dallas Year of birth missing (living people) Living people People with Parkinson's disease