Sterling Holiday Resorts Limited (known as Sterling), was incorporated in the year 1986 and is a leading hospitality company. Since 2014, Sterling Holiday Resorts Limited has been an integral part of Fairfax Financial Holdings Ltd. and is a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL). . Thomas Cook India Limited (TCIL) is traded on stock exchange as NSE: THOMASCOOK; BSE: 500413. Sterling owns and manages 52 resorts, hotels and retreats across 47 destinations and is one of the fastest growing hospitality brands in the country, catering to leisure stays, bleisure (or workcations), Meetings and Conferences (MICE), Destination Weddings, Reunions, Picnics and Group travel. Sterling Holiday Resorts Limited, signed an agreement in October 2015 to acquire Nature Trails Resorts Private Limited – an adventure holiday company that operates resorts at 4 destinations in Maharashtra and is looking at expanding to more destinations. More than 85% of the Sterling resorts are rated above 4.5 on 5 on TripAdvisor with 12 resorts having a perfect 5 on 5 score. The resorts have won several accolades and have been recognized and awarded on several forums. Sterling is accredited by AIRDA (All India Resorts Development Association).

History

Sterling was established in 1986 in

Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...

, India, and opened its first resort, Lake View Kodaikanal (the resort has been later renamed as Sterling Kodai - Lake) in 1988. Sterling expanded to 9 resorts by the year 1995. In 2010, the company changed its brand name from Sterling Resorts to Sterling Holidays. The company currently operates 52 resorts in 47 scenic destinations across the country (as of August 2024) and counting.

Resorts

The resorts in the Sterling destination network are spread across India. Sterling has been delivering great holiday experiences for nearly four decades now. Their resort destination network has something to suit every holiday appetite, from majestic hillsides to beachside nirvana to jungle retreats to riverside resorts to spiritual sojourns and heritage locations. Puri Sterling 17

Notable Resorts

Notable Resorts dit 1. Sterling Lake Palace - Alleppy 2. Sterling House Boat - Alleppy 3. Sterling Anaikatti 4. Sterling

Athirappilly Athirappilly is a first grade Grama Panchayath with 489.00 km2 area in Chalakudy Taluk, Thrissur district in Kerala, India. It is located 60 km from Thrissur city, 70 km northeast of Kochi city, 55 km northeast of Cochin In ...

5. Sterling Banashree

Badami Badami, formerly known as Vātāpi (Sanskrit: from ''āpi'', ‘friend, ally’; ‘having the wind (vāta) as an ally’; Kannada script: ವಾತಾಪಿ), is a town and headquarters of a taluk by the same name, in the Bagalkot district o ...

6. Sterling City Centre Bokaro 7. Sterling Shivalik Chail 8. Sterling Corbett 9. Sterling

Darjeeling Darjeeling (, , ) is a city in the northernmost region of the States and union territories of India, Indian state of West Bengal. Located in the Eastern Himalayas, it has an average elevation of . To the west of Darjeeling lies the Koshi Pr ...

10. Sterling Marbella

Dehradun Dehradun (), also known as Dehra Doon, is the winter capital and the List of cities in Uttarakhand by population, most populous city of the Indian state of Uttarakhand. It is the administrative headquarters of the eponymous Dehradun district, d ...

11. Sterling

Gangtok Gangtok (, ) is the capital and the most populous city of the Indian state of Sikkim. The seat of East Sikkim district, eponymous district, Gangtok is in the eastern Himalayas, Himalayan range, at an elevation of . The city's population of 100 ...

– Orange Village 12. Sterling Gir 13. Sterling Goa

Varca Varca is a census town in South Goa district in the Indian States and territories of India, state of Goa. Geography Varca is located at . It has an average elevation of 0 metres (0 feet). Beaches Varca is renowned for its beaches, he ...

14. Sterling

Guruvayur Guruvayur ) is a municipal temple town in Thrissur district, of Kerala State in India. It is a suburban town of Thrissur city, located from Thrissur towards the north-west. It houses the Guruvayur Shri Krishna Temple. It is located at ...

15. Sterling Mantra

Haridwar Haridwar (; ; formerly Mayapuri) is a city and municipal corporation in the Haridwar district of Uttarakhand, India. With a population of 228,832 in 2011, it is the second-largest city in the state and the largest in the district. The city is s ...

16. Sterling Park

Kalimpong Kalimpong is a town and the headquarters of an eponymous district in the Indian state of West Bengal. It is located at an average elevation of . The town is the headquarters of the Kalimpong district. The region comes under Gorkhaland Territo ...

17. Sterling Kanha 18. Sterling

Karwar Karwar is a coastal City and the administrative headquarters of Uttara Kannada district, formerly part of the Bombay Presidency, located at the mouth of the Kali River (Karnataka), Kali river along the Konkan Coast in the present-day state of Ka ...

19. Sterling Kodai – Lake 20. Sterling Kodai – Valley 21. Sterling Kufri 22. Sterling

Lonavala Lonavala-Khandala is a hill station and a Municipal Council in the Pune district, Maharashtra, India. It is about west of Pune and to the east of Mumbai. It is known for its production of the hard candy '' chikki'' and is also a major stop on t ...

23. Sterling Stolen Heaven

24. Sterling V Grand

Madurai Madurai ( , , ), formerly known as Madura, is a major city in the States and union territories of India, Indian state of Tamil Nadu. It is the cultural capital of Tamil Nadu and the administrative headquarters of Madurai District, which is ...

25. Sterling Manali 26. Sterling

Mount Abu Mount Abu (), known as Arbudgiri in Jain tradition, is a hill station in the Aravalli Range in the Sirohi district of the state of Rajasthan in western India. Here, the mountain forms a rocky plateau 22 km long by 9 km wide. It is ref ...

27. Sterling

Munnar Munnar () is a town located in the Idukki district of the southwestern States and union territories of India, Indian state of Kerala. Munnar is situated at around above mean sea level, in the Western Ghats mountain range. This ancient plantat ...

28. Sterling

Mussoorie Mussoorie () is a hill station and a municipal board, in Dehradun city in the Dehradun district of the Indian state of Uttarakhand. It is about from the state capital of Dehradun and north of the national capital of New Delhi. The hil ...

29. Sterling

Nainital Nainital (Kumaoni language, Kumaoni: ''Naintāl''; ) is a town and headquarters of Nainital district of Kumaon division, Uttarakhand, India. It is the judicial capital of Uttarakhand, the Uttarakhand High Court, High Court of the state being ...

30. Sterling

Ooty Ooty (; officially Udagamandalam (), Anglicisation, anglicized: Ootacamund , abbreviated as Udagai, ) is a town and municipality in the Nilgiris district of the Indian States and territories of India, state of Tamil Nadu. It is located north ...

– Elk Hill 31. Sterling

– Fern Hill 32. Sterling Palavelli

Godavari The Godavari (, �od̪aːʋəɾiː is India's second longest river after the Ganga River and drains the third largest basin in India, covering about 10% of India's total geographical area. Its source is in Trimbakeshwar, Nashik, Maharash ...

33. Sterling

Panchgani Panchgani, called Paachgani, is a hill station and municipal council in Satara district in Maharashtra, India. Panchgani attracts tourists throughout the year. It is also known for having many convent boarding schools. Panchgani is around 108 ...

34. Sterling Padam Pench 35. Sterling

Puri Puri, also known as Jagannath Puri, () is a coastal city and a Nagar Palika, municipality in the state of Odisha in eastern India. It is the district headquarters of Puri district and is situated on the Bay of Bengal, south of the state ca ...

36. Sterling

Pushkar Pushkar is a temple town near Ajmer City and headquarters of Pushkar tehsil in the Ajmer district in the Indian state of Rajasthan. It is situated about northwest of Ajmer and about southwest of Jaipur.Rishikesh Rishikesh, also spelt as Hrishikesh, is a city near Dehradun in the Indian state Uttarakhand. The northern part of Rishikesh is in the Dehradun district while the southern part is in the Tehri Garhwal district. It is situated on the right bank ...

38. Sterling Rewild Sariska 39. Sterling Legacy

Shimla Shimla, also known as Simla ( the official name until 1972), is the capital and the largest city of the northern Indian state of Himachal Pradesh. In 1864, Shimla was declared the summer capital of British India. After independence, the city ...

40. De Laila HouseBoats

Srinagar Srinagar (; ) is a city in Indian-administered Jammu and Kashmir in the disputed Kashmir region.The application of the term "administered" to the various regions of Kashmir and a mention of the Kashmir dispute is supported by the tertiary ...

41. Sterling

Thekkady Thekkady () in Idukki district is a town near Periyar National Park, an important tourist attraction in the Kerala States and territories of India, state of India. The name Thekkady is derived from the word "thekku" which means teak and "adi ...

42. Sterling Arunai Anantha

Tiruvannamalai Tiruvannamalai (Tamil: ''Tiruvaṇṇāmalai'' IPA: , otherwise spelt ''Thiruvannamalai''; ''Trinomali'' or ''Trinomalee'' on British records) is a city and the administrative headquarters of Tiruvannamalai District in the Indian state of ...

43. Sterling Aravalli

Udaipur Udaipur (Hindi: , ) (ISO 15919: ''Udayapura'') is a city in the north-western Indian state of Rajasthan, about south of the state capital Jaipur. It serves as the administrative headquarters of Udaipur district. It is the historic capital of t ...

44. Sterling Balicha

45. Sterling Jaisinghgarh

46. Sterling Vythiri

Wayanad Wayanad () is a district in the north-east of the Indian state of Kerala, with its administrative headquarters at the municipality of Kalpetta. It is the only plateau in Kerala. The Wayanad Plateau forms a continuation of the Mysore Plateau, ...

47. Sterling

48. Sterling

Yelagiri Yelagiri (), also spelled Elagiri, is a hill station located in Tirupathur district of Tamil Nadu, India. Located at an altitude of , it forms a part of the Eastern Ghats mountain range. The hills consist of 14 hamlets spread across an area of ...

49. Sterling

Yercaud Yercaud, also spelt Erkad, is a town and hill station in Salem District in Tamil Nadu, India. Located in Servarayan Hills in the Eastern Ghats, it is situated at an altitude of . History Stone-age implements have been found near an ancient s ...

50. Nature Trails Sajan 51. Nature Trails Durshet 52. Nature Trails Kundalika

Timeline

• 1986 – The company was incorporated as a Private Limited Company on 22 May and converted into a Public Limited Company on 11 Dec 1989. • 1988 – Sterling Holidays inaugurated its resort in Kodaikanal on 15 April 1988. • 2015 – Sterling Holiday Resorts Limited became a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL). • 2015 – On 26 October, Sterling Holidays Forays into Adventure Tourism, Acquires Nature Trails – an adventure holiday company. • 2024 – Launched its 50th resort – Sterling Marbella Dehradun.

About investors

In 2009, Bay Capital (formerly Indus Hospitality Fund) invested in Sterling Holiday Resorts, acquiring an 18.80% stake. Again in 2009, India Discovery Fund acquired a 7% stake in the company. Bay Capital and others (including India Discovery Fund, Damani group and Jhunjhunwala group) held a total stake of 47.42% in Sterling Holiday Resorts through its funds. In July 2011, the company announced an Extraordinary General Meeting on 13 August 2011 to seek shareholder approval to raise Rs. 121.5 crore capital through the issuance of equity shares & warrants on a preferential basis to a consortium of investors led by Rakesh Jhunjhunwala and Radhakrishna Damani. On 7 February 2014, Thomas Cook India Ltd. (TCIL) & Sterling Holiday Resorts Limited announced a merger between the companies.

References

External links

* * * * * * * * *
Sterling Holidays article in Business Today
* * * * * * * * * * {{cite news, url=https://www.thehindubusinessline.com/companies/sterling-holidays-guruvayur-property-launched/article29324689.ece, work=BusinessLine , title=Sterling Holidays' Guruvayur property launched, date=3 September 2019 Travel and holiday companies of India Companies based in Chennai 1985 establishments in Tamil Nadu Indian companies established in 1986 Companies formerly listed on the Bombay Stock Exchange