The Sterling Bullet is a medium-duty vocational truck that was marketed by

Sterling Trucks Sterling Trucks Corporation (commonly designated Sterling) was an American truck manufacturer. Founded in 1998, Sterling was created following the 1997 acquisition of the heavy-truck product lines of Ford Motor Company by Freightliner. Taking ...

from 2007 to 2009. It is a rebadged Dodge Ram, specifically the 3500/4500/5500 Chassis Cab variant, with the most visible difference being the unique grille compared to the Ram.

Overview

Sterling Trucks was a division of

Freightliner Trucks Freightliner Trucks is an American semi truck manufacturer. Founded in 1929 as the truck-manufacturing division of Consolidated Freightways (from which it derives its name), the company was established in 1942 as Freightliner Corporation. Owned ...

which, like Dodge, was owned by the former

DaimlerChrysler Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-B ...

. The Bullet is a Class 4 and 5 truck and has a Gross Weight of for the Class 4 model and for Class 5. The chassis for the Bullet was designed for use with a variety of truck configurations, including dump, contractor, towing, and box trucks. The main difference between the Ram and

rebadged In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. T ...

Bullet was a new front fascia and both 'Sterling' and 'Bullet' badging on the exterior of the truck. Both 2-Door Regular Cab and 4-Door Quad Cab models were available. To differentiate the Bullet from the related Ram 3500/4500/5500 Chassis Cab, the former was only available with the latter's 6.7L

Cummins Cummins Inc. is an American multinational corporation, multinational corporation that designs, manufactures, and distributes engines, electric vehicle components, and power generation products. Cummins also services engines and related equipmen ...

ISB engine, with no gasoline engine option. Both manual and

Aisin is a Japanese corporation that develops and produces components and systems for the automotive industry. Aisin is a Fortune Global 500 company, ranked 359 rankings. Aisin is a member of the Toyota Group of companies. Aisin was founded in 1965 ...

AS68RC heavy-duty automatic transmissions were offered (both transmissions were six-speed units), as was two-wheel-drive (rear-wheel-drive) or four-wheel-drive. Standard features included an A/M-F/M radio with single-disc CD/MP3 player and auxiliary audio input, a two-speaker sound system, full instrumentation, vinyl flooring, vinyl seating surfaces, forged steel wheels, black bumpers and front grille, bench seating, and manual windows and door locks. Options included air conditioning, cloth seating surfaces, chrome bumpers and front grille, power windows and door locks, keyless entry, security system, chrome-plated forged steel wheels, a tilt-adjustable steering column, a leather-wrapped steering wheel, a cruise control, and a four-speaker sound system.

Discontinuation

The Bullet was discontinued after 2009 after a decision to stop selling the

Sterling Sterling may refer to: Currency * The English penny, historically known as the ''sterling'' * Pound sterling, the currency of the United Kingdom * Sterling silver, a grade of silver Places United Kingdom * Stirling, a Scottish city whose al ...

brand of medium to heavy-duty trucks. Customer support for Sterling trucks at certain

dealerships A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive maintena ...

for service and parts would continue. The equivalent Dodge Ram 3500, 4500, and 5500 chassis cab trucks were sold alongside the Bullet. Thus, there was no replacement for the Bullet with another vehicle. After the 2009

model year The model year (sometimes abbreviated as MY) is a method of describing the version of a product which has been produced over multiple years. The model year may or may not be the same as the calendar year in which the product was manufactured. ...

, the Ram HD Series of trucks was redesigned.

References

{{reflist Trucks Rear-wheel-drive vehicles All-wheel-drive vehicles Vehicles introduced in 2007 Vehicles discontinued in 2009 Motor vehicles manufactured in the United States