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The Sterling Bullet is a medium-duty vocational truck that was marketed by
Sterling Trucks Sterling Trucks Corporation (commonly designated Sterling) was an American truck manufacturer. Founded in 1998, Sterling was created following the 1997 acquisition of the heavy-truck product lines of Ford Motor Company by Freightliner. Taking ...
from 2007 to 2009. It is a rebadged
Dodge Ram The Ram pickup (marketed as the Dodge Ram until 2010) is a full-size pickup truck manufactured by Chrysler, Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand. The cur ...
, specifically the 3500/4500/5500 Chassis Cab variant, with the most visible difference being the unique grille compared to the Ram.


Overview

Sterling Trucks was a division of
Freightliner Trucks Freightliner Trucks is a US semi truck manufacturer. Founded in 1929 as the truck-manufacturing division of Consolidated Freightways (from which it derives its name), the company was established in 1942 as Freightliner Corporation. Owned by Dai ...
which, like Dodge, was owned by the former
DaimlerChrysler The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactur ...
. The Bullet is a Class 4 and 5 truck and has a Gross Weight of for the Class 4 model and for Class 5. The chassis for the Bullet was designed for use with a variety of truck configurations, including dump, contractor, towing, and box trucks. The main difference between the Ram and
rebadged In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a man ...
Bullet was a new front fascia and both 'Sterling' and 'Bullet' badging on the exterior of the truck. Both 2-Door Regular Cab and 4-Door Quad Cab models were available. To differentiate the Bullet from the related Ram 3500/4500/5500 Chassis Cab, the former was only available with the latter's 6.7L
Cummins Cummins Inc. is an American multinational corporation that designs, manufactures, and distributes engines, filtration, and power generation products. Cummins also services engines and related equipment, including fuel systems, controls, air ...
ISB engine, with no gasoline engine option. Both manual and
Aisin is a Japanese corporation that develops and produces components and systems for the automotive industry. Aisin is a Fortune Global 500 company, ranked 359 rankings. Aisin is a member of the Toyota Group of companies. Aisin was founded in 1965 ...
AS68RC heavy-duty automatic transmissions were offered (both transmissions were six-speed units), as was two-wheel-drive (rear-wheel-drive) or four-wheel-drive. Standard features included an A/M-F/M radio with single-disc CD/MP3 player and auxiliary audio input, a two-speaker sound system, full instrumentation, vinyl flooring, vinyl seating surfaces, forged steel wheels, black bumpers and front grille, bench seating, and manual windows and door locks. Options included air conditioning, cloth seating surfaces, chrome bumpers and front grille, power windows and door locks, keyless entry, security system, chrome-plated forged steel wheels, a tilt-adjustable steering column, a leather-wrapped steering wheel, a cruise control, and a four-speaker sound system.


Discontinuation

The Bullet was discontinued after 2009 after a decision to stop selling the
Sterling Sterling may refer to: Common meanings * Sterling silver, a grade of silver * Sterling (currency), the currency of the United Kingdom ** Pound sterling, the primary unit of that currency Places United Kingdom * Stirling, a Scottish city w ...
brand of medium to heavy-duty trucks. Customer support for Sterling trucks at certain
dealerships A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive mainten ...
for service and parts would continue. The equivalent Dodge Ram 3500, 4500, and 5500 chassis cab trucks were sold alongside the Bullet. Thus, there was no replacement for the Bullet with another vehicle. After the 2009
model year The model year (sometimes abbreviated "MY") is a method of describing the version of a product which has been produced over multiple years. The model year may or may not be the same as the calendar year in which the product was manufactured. ...
, the Ram HD Series of trucks was redesigned.


References

{{reflist Trucks Rear-wheel-drive vehicles All-wheel-drive vehicles Vehicles introduced in 2007 Motor vehicles manufactured in the United States