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Static cling is the tendency for light objects to stick (cling) to other objects owing to static electricity. It is common in clothing, but occurs with other items, such as the tendency of dust to be attracted to, and stick to, plastic items.


Cause and prevention

In clothing, static cling occurs from static electricity. An electrostatic charge builds up on clothes due to the
triboelectric effect The triboelectric effect (also known as triboelectric charging) is a type of contact electrification on which certain materials become electrically charged after they are separated from a different material with which they were in contact. Ru ...
when pieces of fabric rub against each other, as happens particularly in a clothes dryer. The separate positive and negatively charged surfaces attract each other. It is especially noticeable when
humidity Humidity is the concentration of water vapor present in the air. Water vapor, the gaseous state of water, is generally invisible to the human eye. Humidity indicates the likelihood for precipitation, dew, or fog to be present. Humidity dep ...
is low, allowing static electricity to build up. Certain substances can reduce static cling and are often included in fabric softener and dryer sheets. Antistatic agents, which make the surfaces slightly conductive, can be used on fabrics.


Electronic devices

Dust accumulation caused by static cling is a significant issue for computers and other electronic devices with heat generating components that need to be cooled by airflow. Dust is carried into the computer by the airflow created by case- and component fans. The accumulated dust covers metal surfaces and clogs the empty space between the fins of heatsinks, diminishing the dissipation of heat and interrupting the outward flow of warm air. Especially for critical components such as
microprocessor A microprocessor is a computer processor where the data processing logic and control is included on a single integrated circuit, or a small number of integrated circuits. The microprocessor contains the arithmetic, logic, and control circu ...
s and memory banks, this raises the risk of them overheating which can ultimately damage or destroy them. To compensate, automatically controlled fans will raise their speed, generating more noise and shortening their lifespan. An additional risk is the (small) electrical conductivity of dust which, given enough accumulation of dust, can cause critical damage to the device's internal components. Dust accumulation grows exponentially, since the accumulated dust creates new static surfaces and physical blockades for new dust to cling to.


In advertising

Advertisers in urban areas, eager to use guerilla marketing techniques, have turned to static cling as a distribution medium. In an advertising campaign for Microsoft's
MSN MSN (meaning Microsoft Network) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95. The Microsoft Net ...
8 Internet service, on October 24, 2002, hundreds of decals of the MSN butterfly logo were affixed to surfaces in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
and the
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
reported that it was static cling that held them there,Dunlap, David W.
"City Officials Tell Microsoft to Get Its Butterfly Decals Out of Town."
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. 2002-10-25.
however it's more likely that the decals used are of the type held by surface tension against smooth surfaces like glass windows.


References

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See also

* Electrostatics Home Electrostatics