ABS-CBN Center for Communication Arts, Inc.,

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Star Magic (formerly known as ABS-CBN Talent Center), is a Philippine talent agency owned by

ABS-CBN Corporation ABS-CBN Corporation is a Mass media in the Philippines, Filipino Media conglomerate, media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment television and film production, Broadcast syndication, progra ...

based in

Quezon City Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...

Metro Manila Metropolitan Manila ( ), commonly shortened to Metro Manila and formally the National Capital Region (NCR; ), is the capital region and largest List of metropolitan areas in the Philippines, metropolitan area of the Philippines. Located ...

. Founded in 1992, Star Magic has been one of the Philippines' leading talent management agencies for decades, and has managed many of the country's top stars.

History

Prior to Star Magic, ABS-CBN had formed a talent management led by Freddie M. Garcia and director Lino Brocka after its reopening in 1986 following the EDSA People Power Revolution. In April 1992, Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network. Star Magic was created on May 12, 1992 to assist young talent in the Philippines, where its talents undergo training in acting, personality development and physical enhancement before contributing to the Philippine television and

film industry The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production company, production companies, film studios, cinematography, animation, film production, screenwriting, pre- ...

by joining on the television shows of

ABS-CBN ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...

and Star Cinema films, commercial projects, and corporate events. On June 26, 2011, the company celebrated its 19th anniversary on '' ASAP Rocks''. It also launched the new website and the new music video with the current artists of the company. In 2019, Star Magic hosted a '' Mobile Legends: Bang Bang'' event with 4 teams of celebrities. In 2020, following the expiration and subsequent denial of ABS-CBN's broadcast franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to Brightlight Productions and later to Sparkle GMA Artist Center. Laurenti Dyogi was named the new head which took effect on January 1, 2021. In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching

's theatre arm Teatro Kapamilya. In August 2022, certain Star Magic artists toured the United States as part of their 30th anniversary celebration, staging shows in Kings Theater, Brooklyn, The Warfield, San Francisco, and in the Saban Theatre, Beverly Hills. Prior to the US tour, the artists (except singer-songwriter SAB) staged a kick-off event at the Newport Performing Arts Theater in Resorts World Manila.

References

External links

* {{ABS-CBN Corporation 1992 establishments in the Philippines Talent agencies of the Philippines ABS-CBN Corporation divisions

History

See also

References

External links