ABS-CBN Center for Communication Arts, Inc.,

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Star Magic (formerly known as ABS-CBN Talent Center), is a Philippine

talent agency A talent agency is a company that represents actors, authors, musicians, model (person), models, professional athlete, athletes, writers, dancers, and other professionals in various industries. Talent agencies specialize, either by creating dep ...

owned by

ABS-CBN Corporation ABS-CBN Corporation is a Mass media in the Philippines, Filipino Media conglomerate, media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment television and film production, Broadcast syndication, progra ...

based in

Quezon City Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...

Metro Manila Metropolitan Manila ( ), commonly shortened to Metro Manila and formally the National Capital Region (NCR; ), is the capital region and largest List of metropolitan areas in the Philippines, metropolitan area of the Philippines. Located ...

. Founded in 1992, Star Magic has been one of the Philippines' leading talent management agencies for decades, and has managed many of the country's top stars.

History

Prior to Star Magic, ABS-CBN had formed a talent management led by Freddie M. Garcia and director

Lino Brocka Catalino Ortiz Brocka (April 3, 1939 – May 22, 1991) was a Filipino film director. He is widely regarded as one of the most influential and significant filmmakers in the history of Philippine cinema. His filmography often addressed the co ...

after its reopening in 1986 following the

EDSA People Power Revolution The People Power Revolution, also known as the EDSA Revolution or the February Revolution, were a series of popular Demonstration (people), demonstrations in the Philippines, mostly in Metro Manila, from February 22 to 25, 1986. There was a ...

. In April 1992, Garcia, then ABS-CBN executive vice president and general manager, and

Johnny Manahan Juan "Johnny" Ledesma Manahan (born 11 February 1947), also known as Mr. M, is a Filipino film and television director, actor, talent manager, and screenwriter. He is known for scouting and managing actors, having been the VP and managing dir ...

, then program director, formed the idea of creating a stable of new stars exclusively for the network. Star Magic was created on May 12, 1992 to assist young talent in the Philippines, where its talents undergo training in acting, personality development and physical enhancement before contributing to the

Philippine television Television in the Philippines was introduced in October 1953 upon the first commercial broadcast made by Alto Broadcasting System (now ABS-CBN), making the Philippines the first Southeast Asian country and the second in Asia to do so. Even ...

and

film industry The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production company, production companies, film studios, cinematography, animation, film production, screenwriting, pre- ...

by joining on the television shows of

ABS-CBN ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...

and

Star Cinema ABS-CBN Film Productions, Inc., trade name, doing business as Star Cinema and also known as ABS-CBN Films (since 2018), is a Philippines, Philippine film studio, film, television production company, production and distribution (marketing), di ...

films, commercial projects, and corporate events. On June 26, 2011, the company celebrated its 19th anniversary on '' ASAP Rocks''. It also launched the new website and the new music video with the current artists of the company. In 2019, Star Magic hosted a '' Mobile Legends: Bang Bang'' event with 4 teams of celebrities. In 2020, following the expiration and subsequent denial of ABS-CBN's broadcast franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to

Brightlight Productions Brightlight Leisure Productions Inc. is a Filipino television, film production company and talent agency headquartered in Quezon City. It was founded in 2020 by gaming businessman Albee Benitez who previously served as Negros Occidental's 3r ...

and later to

Sparkle GMA Artist Center Sparkle (stylized in all caps, formerly known as GMA Artist Center, also formally as GMA Talent Development and Management Department and Sparkle GMA Artist Center) is the talent agency owned by GMA Network Inc. based in Quezon City, Philipp ...

. Laurenti Dyogi was named the new head which took effect on January 1, 2021. In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching

's theatre arm Teatro Kapamilya. In August 2022, certain Star Magic artists toured the United States as part of their 30th anniversary celebration, staging shows in Kings Theater, Brooklyn, The Warfield, San Francisco, and in the Saban Theatre, Beverly Hills. Prior to the US tour, the artists (except singer-songwriter SAB) staged a kick-off event at the

Newport Performing Arts Theater The Newport Performing Arts Theater (NPAT), also known as simply Newport Theater, is a performing arts center on the grounds of Newport World Resorts in Pasay, Metro Manila, Philippines. It is a modern multi-purpose theater named after its locati ...

Resorts World Manila Newport World Resorts (formerly Resorts World Manila) is an integrated resort, located in Newport City, opposite Ninoy Aquino International Airport (NAIA) Terminal 3, in Pasay, Metro Manila, Philippines. The resort is owned and operated by Tr ...

References

External links

* {{ABS-CBN Corporation 1992 establishments in the Philippines Talent agencies of the Philippines ABS-CBN Corporation divisions

History

See also

References

External links