StarTimes GO is an African integrated
e-shopping platform created by the media group
StarTimes
StarTimes is a Chinese electronics and media company in Sub-Saharan Africa.
StarTimes offers digital terrestrial television and satellite television services to consumers, and provides technologies to countries and broadcasters that are switchi ...
.
StarTimes GO operates three retail models (TV shopping,
Online shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of th ...
and
Phone-call shopping) that are integrated into a single platform.
History
StarTimes GO was launched during the COVID-19 pandemic in Uganda and Kenya as a home shopping service combining a television show, an online shopping platform and a call center service to offer StarTimes subscribers a safe way to do their shopping without having to leave their home.
Quickly, StarTimes GO expanded to neighboring countries and by September 2020 the service was available in 11 sub-Saharan African countries (Uganda, Kenya, South Africa, Zambia, Tanzania, Nigeria, Rwanda Mozambique, Ghana, Côte d'Ivoire and Democratic Republic of the Congo).
On 1 September 2020, StarTimes officially launched the StarTimes GO TV channel as a free-to-air
shopping channel
Shopping channels (also referred to in British English as teleshopping) are television programs or specialty channels dedicated to home shopping. These channels typically feature live presentations and product demonstrations, with on-air hosts a ...
in Uganda, Kenya and Nigeria.
Products
The platform currently sells electronic products as well as daily commodities.
Services
Products are introduced through the TV shows and can be ordered through StarTimes online platform and call center. The products are
delivered directly to the consumer.
StarTimes GO channel availability
References
External links
www.startimestv.com*Nigeria Facebook page: https://www.facebook.com/StarTimesGO
*Kenya Facebook page: https://www.facebook.com/StarTimesGOKenya
{{DEFAULTSORT:StarTimes GO
Shopping networks
Online marketplaces of Nigeria
Online marketplaces of Kenya