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Staple Design is a visual communications agency based in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
and founded in 1997 by Jeff Staple (born Jeff Ng). It has three main divisions: a clothing collection, a creative agency, and a retail store. Staple Pigeon is a full lifestyle menswear collection and is distributed globally. Staple Design Studio is a creative consulting firm that has worked with many brands including
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, and others. Staple Design also owns and operates Reed Space in the
Lower East Side The Lower East Side, sometimes abbreviated as LES, is a historic neighborhood in the southeastern part of Manhattan in New York City. It is located roughly between the Bowery and the East River from Canal to Houston streets. Traditionally ...
of
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
. It also features an art gallery.


History

Jeff took an internship with the pioneer streetwear clothing company PNB Nation and worked as a graphic designer at c.i.t.e. design. He established his brand, Staple, in 1997 by silk-screening T-shirts in his spare time. Later that year, Jeff started Staple Design as well. In 2002, Staple Design opened the retail store and art gallery Reed Space in downtown Manhattan in 2002. Staple has a following as an underground
streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually h ...
company. They released the NYC Pigeon Dunks sneakers in 2005 in collaboration with
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...
. Only around 200 pairs were ever released, exclusively in New York City. Riots erupted at many of the stores where the shoes were sold, and the shoes currently sell for over US$28000. Staple Pigeon has since started out as a self-contained brand with an American site as well as a European site.


Products

Staple Design produces a globally distributed lifestyle menswear collection. The collection is split into two main lines: Staple, which is mostly graphic and print focused with tees and tops, and STPL, their cut & sew collection.


References

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External links


Commercial for Staple Design



Design, Streetwear, and Big Ideas: A Video Interview with Jeff Staple
Clothing brands of the United States Shoe designers American fashion designers