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Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan & Co. with the merger of: * Fleischmann Company *
Royal Baking Powder Company The Royal Baking Powder Company was one of the largest producers of baking powder in the United States. Royal Baking Powder is still marketed today. History The company was started by brothers Joseph Christoffel Hoagland and Cornelius Nevius ...
* E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Baking Powder) founded by P. W. Gillett in 1852 * Widlar Food Products Company * Chase & Sanborn Coffee Company By 1940, it was the number-two brand of packaged goods after
General Foods General Foods Corporation was a company whose direct predecessor was established in the United States by C. W. Post, Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, a ...
. By 1955 the company was listed as 75 in the
Fortune 500 The ''Fortune'' 500 is an annual list compiled and published by ''Fortune (magazine), Fortune'' magazine that ranks 500 of the largest United States Joint-stock company#Closely held corporations and publicly traded corporations, corporations by ...
. Standard Brands made several acquisitions. It bought Planters in 1960, and the Curtiss Candy Company in 1964. In 1970 it purchased the British snack food company Walkers from the Walkers family. In 1979, it acquired Inver House scotch. Seagrams approached Standard Brands with the idea of a merger. The company merged with
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...
in 1981 to form Nabisco Brands, Inc.


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*{{Commonscatinline Food manufacturers of the United States Defunct companies based in New York (state) Nabisco Food and drink companies established in 1929 Food and drink companies disestablished in 1981 1981 mergers and acquisitions 1929 establishments in New York (state) 1981 disestablishments in New York (state)