Stadium Goods
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Stadium Goods is a
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...
er specialised in the resale of aftermarket sneakers. Based in New York City, it operates a shop and a drop-off center in
SoHo, Manhattan SoHo, short for "South of Houston Street", is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, art installations such as The Wall (SoHo), and ha ...
as well as an
online store Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
. The store sells
sneakers Sneakers (American English, US) or trainers (British English, UK), also known by a #Names, wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual ...
and
streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk fashion, punk, Skateboarding#Culture, skateboarding, 1980s no ...
, including rare and limited edition sneakers.


History

Stadium Goods was founded in 2015 by John McPheters and Jed Stiller, who shared the role of
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
. In August 2016, Stadium Goods entered the Chinese market through partnership with Alibaba's
Tmall Tmall (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-n ...
, a platform for businesses to sell brand name goods to consumers based in
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. In November 2017, during the Single's Day promotion on Alibaba, Stadium Goods reached $3m in sales during a 24-hour period. In 2018 the company received backing from
LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...
Luxury Ventures, and in January 2019 it was acquired by the
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
-based online retail company
Farfetch Farfetch is a British e-commerce company focused on luxury clothing and beauty products. It operates as a digital marketplace that sells products from several hundred brands, boutiques and department stores from around the world. In January 2024 ...
for $250m. In 2018, McPheters and Stiller were selected for the Business of Fashion 500 list, the WWD 40 of Tomorrow, and the
Footwear News ''Footwear News'' (sometimes referred to as ''FN'') is a weekly print publication on the topic of women's, men's, and children's footwear. Founded in 1945, its coverage is for the fashion design and fashion retail industries. It was originally p ...
Power 150. In December 2019, plans were announced for a second store in the U.S., located in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
. The store and its associated Intake Center opened with great celebration in October 2020 and closed fairly quietly in 2023. In July 2022, Laura Sartor took over as Chief Executive Officer, while Jed Stiller and John McPheters moved into advisory roles.


Concept

The company runs a sneaker and streetwear resale marketplace specialising in unworn rare and collectable items as well as game-worn sneakers. It operates a consignment model which means that, unlike peer-to-peer marketplaces, the company authenticates products from resellers before taking orders from customers. The model differs from those of many circular fashion retailers in that this step takes place before purchase rather than once a buyer has been found. Sellers don’t list items themselves, but send them to Stadium Goods or drop them off at the company’s stores in New York City for inspection and verification. The brand maintains warehouses where they store their inventory and ship directly as soon as an item has sold. Stadium Goods were selling branded merchandise like logo t-shirts, hoodies, and socks from the beginning, and in May 2021 they added a second in-house apparel line, STADIUM. Initially a premium capsule collection of 11 high-end basics like a varsity jacket and a rugby sweater, STADIUM is designed by Greig Bennett, founder of Orchard Street clothing and planned to be kept fresh via regular drops and collaborations. Stadium Goodsoffer shipping is delivered quite quickly. In the US, delivery typically takes 3 to 5 working days, but it might take up to 15 working days for foreign orders. Typically, express delivery costs $50 and regular deliveries cost $10.Customers can track their orders whenever they wish using the tracking number that was emailed to them. Stadium goods provide very quick customer support. the customer care team is available for 7days a week and their business hour is from 9 am-6 pm EST Monday to Sunday or 9 am-6 pm GMT Monday to Friday. Even they reply to all customer inquiries within 24 hours. read mor
here


In popular culture

Stadium Goods’ New York store has been the location for numerous episodes of Complex’s web series ''Sneaker Shopping'', including episodes featuring
Will Smith Willard Carroll Smith II (born September 25, 1968) is an American actor, rapper, and film producer. Known for his work in both Will Smith filmography, the screen and Will Smith discography, music industries, List of awards and nominations re ...
and
Martin Lawrence Martin Fitzgerald LawrenceStated in interview on '' Inside the Actors Studio'' (born April 16, 1965) is an American actor and comedian. Lawrence began his career doing comedy shows, including in '' The Improv''. After his first acting role in t ...
,
Billie Eilish Billie Eilish Pirate Baird O'Connell ( ; born December 18, 2001) is an American singer-songwriter and musician. She first gained public attention in 2015 with her debut single "Ocean Eyes (song), Ocean Eyes", written and produced by her broth ...
,
Roger Federer Roger Federer ( , ; born 8 August 1981) is a Swiss former professional tennis player. He was ranked as the List of ATP number 1 ranked singles tennis players, world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for 3 ...
,
Cody Rhodes Cody Garrett Runnels Rhodes (born June 30, 1985) is an American Professional wrestling, professional wrestler. As of April 2022, he is signed to WWE, where he performs on the SmackDown (WWE brand), SmackDown brand. He is also known for co-fou ...
, and
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...
. In 2016, the New York store hosted DJ Khaled and thousands of his friends for his “We the Best” pop-up shop. In 2019 Stadium Goods hosted thousands of fans for a pop-up shop from the gamer group FaZe Clan.


Locations

* Stadium Goods NYC store, opened in October 2015 in New York City’s SoHo neighborhood * NYC Intake Center, opened at the same time as, but in a separate space from the retail store to allow people to submit their items in person


References


External links

* {{official, https://www.stadiumgoods.com/ 2015 establishments in New York City Online retailers of the United States Shoe companies of the United States Sneaker culture