''SremmLife'' is the debut studio album by American
hip hop duo
Rae Sremmurd
Rae Sremmurd ( ; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers impr ...
. It was released on January 6, 2015, by Ear Drummer Records and
Interscope Records
Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mu ...
. The album was supported by five
singles: "
No Flex Zone
"No Flex Zone" is the debut single by American hip hop duo Rae Sremmurd. It was released on May 18, 2014, by EarDrummers Entertainment and Interscope Records, as the lead single from their debut studio album '' SremmLife'' (2015). The song was ...
", "
No Type", "
Throw Sum Mo
"Throw Sum Mo" is a song by American hip hop duo Rae Sremmurd featuring rappers Nicki Minaj and Young Thug. It was released on December 9, 2014, by EarDrummers Entertainment and Interscope Records, as the third single from the duo's debut studio ...
" featuring
Nicki Minaj
Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accents. ...
and
Young Thug
Jeffery Lamar Williams (born August 16, 1991), known professionally as Young Thug, is an American rapper, singer, and songwriter. He is considered to be an influential figure of his generation, with his music impacting the modern sound of hip ...
, "
This Could Be Us" and "
Come Get Her".
Background
Rae Sremmurd is a
Mississippi
Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Mis ...
-born
hip hop duo composed of Swae Lee and Slim Jxmmi.
In 2014, the duo signed a
recording contract
A recording contract (commonly called a record contract or record deal) is a legal agreement between a record label and a recording artist (or group), where the artist makes a record (or series of records) for the label to sell and promote. Artists ...
with American music producer
Mike Will Made It's newly found label, the
Interscope Records
Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mu ...
imprint,
EarDrummers Entertainment.
Singles
The duo's debut
single from the album, called "
No Flex Zone
"No Flex Zone" is the debut single by American hip hop duo Rae Sremmurd. It was released on May 18, 2014, by EarDrummers Entertainment and Interscope Records, as the lead single from their debut studio album '' SremmLife'' (2015). The song was ...
" was released via
digital download on May 18, 2014. The song was
produced
Producer or producers may refer to:
Occupations
*Producer (agriculture), a farm operator
*A stakeholder of economic production
*Film producer, supervises the making of films
**Executive producer, contributes to a film's budget and usually does not ...
by
Mike Will Made It, and co-produced by
A+. The song gained media attention after the release of the
remix
A remix (or reorchestration) is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, video, poem, or photograph can all be remixes. The o ...
, which features
guest vocal
In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other ...
s from rappers
Nicki Minaj
Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accents. ...
and
Pusha T
Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 20 ...
. The song peaked at number 36 on the US
''Billboard'' Hot 100.
The album's second single, called "
No Type" was released on September 15, 2014.
Producer Mike WiLL Made-It also serves the production on this track, along with Swae Lee. The song peaked at number 16 on the US ''Billboard'' Hot 100. It was the number 70 song of the 2015 year-end chart.
The album's third single, called "
Throw Sum Mo
"Throw Sum Mo" is a song by American hip hop duo Rae Sremmurd featuring rappers Nicki Minaj and Young Thug. It was released on December 9, 2014, by EarDrummers Entertainment and Interscope Records, as the third single from the duo's debut studio ...
" was released on December 9, 2014. The song features guest vocals from these fellow American
hip hop recording artist
A musician is a person who composes, conducts, or performs music. According to the United States Employment Service, "musician" is a general term used to designate one who follows music as a profession. Musicians include songwriters who w ...
s Nicki Minaj and
Young Thug
Jeffery Lamar Williams (born August 16, 1991), known professionally as Young Thug, is an American rapper, singer, and songwriter. He is considered to be an influential figure of his generation, with his music impacting the modern sound of hip ...
, with the production that was handled by
Soundz
Kenneth C. Coby (born August 1, 1983), better known as his stage name Soundz is an American record producer and rapper from Milwaukee, Wisconsin signed to US Records and EMI Publishing. He was born to Charles and Lolita Coby, both former singe ...
and Mike WiLL Made-It. The song peaked at number 30 on the US ''Billboard'' Hot 100.
The album's fourth single, "
This Could Be Us" was sent to US
urban adult contemporary
Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music ...
radio on April 21, 2015. The song's production was handled by Mike WiLL Made-It. The song peaked at number 49 on the US ''Billboard'' Hot 100.
The album's fifth single, "
Come Get Her" was sent to US rhythmic radio on September 29, 2015. The song was produced by Mike WiLL Made-It, and co-produced by A+. The song peaked at number 56 on the US ''Billboard'' Hot 100.
Critical reception
''SremmLife'' received generally positive reviews from music critics. At
Metacritic
Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, which assigns a
normalized rating out of 100 to reviews from critics, the album received an
average
In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7, ...
score of 78, which indicates "generally favorable reviews", based on 15 reviews.
Writing for ''
Exclaim!
''Exclaim!'' is a Canadian music and entertainment publisher based in Toronto, which features in-depth coverage of new music across all genres with a special focus on Canadian and emerging artists. The monthly Exclaim! print magazine publishes 7 ...
'', Eric Zaworski concluded that "''SremmLife'' sounds like how cheap vodka works — it burns a little, yeah, but it gets you there," explaining that the record "only further reinforces the vice grip hip-hop from south of the Mason-Dixon has on the mainstream."
Justin Charity of ''
Complex
Complex commonly refers to:
* Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe
** Complex system, a system composed of many components which may interact with each ...
'' said "the chants and ecstatic poetry of ''SremmLife'' are fully charged from start to finish."
Year-end lists
All time lists
Commercial performance
''SremmLife'' debuted at number 5 on the US
''Billboard'' 200, with 49,000
equivalent album units
The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditio ...
; it sold 34,000 copies in its first week, with the remainder of its unit count reflecting
streaming
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content i ...
activity and
track sales. In its second week, the album declined to number 17 with 23,000 units, including an additional 11,000 copies sold. It has remained on the album chart for 19 weeks thus far. As of June 2016, ''SremmLife'' has sold 198,000 copies domestically. With streaming and physical sales, the album has since gone Platinum and all of its singles have gone 2× Platinum or higher, with the promotional single "Up Like Trump" being certified Gold.
Track listing
Notes
*
signifies a co-
producer.
* "This Could Be Us" features additional vocals by Jace of Two-9.
Sample credits
*"This Could Be Us" contains a
sample from "Burnin' Love" performed by Black Grass.
Personnel
Credits adapted from the album booklet and
Allmusic
AllMusic (previously known as All-Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the dat ...
.
;Performance
*
Rae Sremmurd
Rae Sremmurd ( ; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers impr ...
– primary artists
*Sean "
Big Sean
Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. Anderson began his music career in 2007 and gained popularity in 2010 with his third mixtape '' Finally Famous Vol. 3: Big''. He then s ...
" Anderson – featured artist
*Jason "
Jace" Harris – featured artist , additional vocals
*Onika "
Nicki Minaj
Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accents. ...
" Maraj – featured artist
*Jeffery "
Young Thug
Jeffery Lamar Williams (born August 16, 1991), known professionally as Young Thug, is an American rapper, singer, and songwriter. He is considered to be an influential figure of his generation, with his music impacting the modern sound of hip ...
" Williams – featured artist
;Producers
*Michael "
Mike Will Made-It" Williams – executive producer, producer
*Pierre "P-Nazty" Slaughter – executive producer
*Rae Sremmurd – executive producers
*Jeremy "BackPack" Miller – producer
*Carlton "Honorable C.N.O.T.E." Mays – producer
*Sonny "
Sonny Digital
Sonny Corey Uwaezuoke (born March 5, 1991), better known by his stage name Sonny Digital, is an American record producer, rapper, and DJ. " Uwaeauoke – producer
*Kenneth "
Soundz
Kenneth C. Coby (born August 1, 1983), better known as his stage name Soundz is an American record producer and rapper from Milwaukee, Wisconsin signed to US Records and EMI Publishing. He was born to Charles and Lolita Coby, both former singe ...
" Coby – producer
*Tyree "
Young Chop
Tyree Lamar Pittman (born November 14, 1993), better known by his stage name Young Chop, is an American record producer, rapper, and songwriter. In 2012, he gained widespread recognition within the American hip hop community for producing Chief K ...
" Pitman – producer
*Asheton "A+" Hogan – co-producer
*Marquel "Marz" Middlebrooks – co-producer
*Khalif "
Swae Lee
Khalif Malik Ibn Shaman Brown (born June 7, 1993), known professionally as Swae Lee, is an American singer and rapper. Known for his wide vocal range and genre-bending, Swae Lee is one half of the hip hop duo Rae Sremmurd with his brother Slim ...
" Brown – co-producer
;Technical
*Todd Bergman – recording assistant
*Maddox Chhim – mixing assistant
*Aubry "Big Juice" Delaine – engineer
*Stephen Hybicki – engineer , mixing
*Maximilian Jaeger – engineer
*Jaycen Joshua – mixing
*Dave Kutch – mastering
*Ryan Kaul – mixing assistant
*Randy Lanphear – engineer
*Marquel "Marz" Middlebrooks – engineer
*Cody Seal – engineer
*Pierre "P-Nazty" Slaughter – engineer
*Gregg Rominiecki – engineer
*Hakeem Wallace – engineer
*Michael "Mike Will Made-It" Williams – mixing
;Miscellaneous
*Ray Alba – publicity
*Chelsea Blythe –
A&R coordinator
*Archie Davis – marketing
*Khalfani "Fani" Dennis – stylist
*DJ Mormile – management
*Todd Douglas – business affairs
*Jeremey "Migo The Plug" Ellis – management
*Dan Friedman – management
*Auro Harewood – digital
*Max "Directed By Max" Hliva – videography
*Stephanie Hsu – creative
*Tracy Kies – business affairs
*Justine Massa – creative
*Chris Mortimer – digital
*Aubrey "Aubz" Potter – style, merchandise
*Gunner Safron – marketing
*Pierre "P-Nazty" Slaughter –
A&R
*Manny Smith –
A&R
*Justin "JusDesignz" Thomas – graphic designer, cover art
*Diwang Valdez – photography
*Brian "Bwrightous" Wright – marketing, creative director
Charts
Weekly charts
Year-end charts
Certifications
References
{{Authority control
2015 debut albums
Rae Sremmurd albums
Southern hip hop albums
Hip hop albums by American artists
Interscope Records albums
Albums produced by Honorable C.N.O.T.E.
Albums produced by Mike Will Made It