Sports tourism refers to
travel
Travel is the movement of people between distant geographical Location (geography), locations. Travel can be done by Pedestrian, foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without Baggage, luggage, a ...
which involves either observing or participating in a
sporting event
Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in a p ...
while staying apart from the tourists' usual environment. Sport tourism is one of the fast-growing sector of the global
travel industry
Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity on ...
and equates to $7.68 billion.
Classification of sport tourism
There are several classifications of sport tourism. Gammon and Robinson suggested that sports tourism can be categorized as ''Hard Sports Tourism'' or ''Soft Sports Tourism'', while Gibson suggested that there are three types of sports tourism: ''Sports Event Tourism'', ''Celebrity and Nostalgia Sport Tourism'' and ''Active Sport Tourism''.
Hard and soft sport tourism
The "hard" definition of sport tourism refers to the quantity of people participating at a competitive sport events. Normally these kinds of events are the motivation that attract visitors to the events.
Olympic Games
The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a Multi-s ...
,
FIFA World Cup
The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internatio ...
,
F1 Grand Prix and regional events such as the
NASCAR Cup Series
The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States.
The series began in 1949 as the Strictly Stock Division, ...
could be described as hard sports tourism. It is a common misconception that cities hosting such major sports events see a surge in travelers during the event.
The "soft" definition of sport tourism is when the tourist travels to participate in recreational sporting, or signing up for leisure interests.
Hiking
A hike is a long, vigorous walk, usually on trails or footpaths in the countryside. Walking for pleasure developed in Europe during the eighteenth century. Long hikes as part of a religious pilgrimage have existed for a much longer time.
"Hi ...
,
skiing
Skiing is the use of skis to glide on snow for basic transport, a recreational activity, or a competitive winter sport. Many types of competitive skiing events are recognized by the International Olympic Committee (IOC), and the International S ...
,
running
Running is a method of terrestrial locomotion by which humans and other animals move quickly on foot. Running is a gait with an aerial phase in which all feet are above the ground (though there are exceptions). This is in contrast to walkin ...
and
canoeing
Canoeing is an activity which involves paddling a canoe with a single-bladed paddle. In some parts of Europe, canoeing refers to both canoeing and kayaking, with a canoe being called an 'open canoe' or Canadian.
A few of the recreational ...
can be described as soft sports tourism. Perhaps the most common form of soft sports tourism involves
golf
Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible.
Golf, unlike most ball games, cannot and does not use a standa ...
in regards to destinations in
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
and the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. A large number of people are interested in playing some of the world's greatest and highest ranked courses, and take great pride in checking those destinations off of their list of places to visit.
Youth Sports Tourism
One aspect of sector sports tourism is the youth sports tourism market; this sector grew by a reported 55 percent from 2010 to 2017 and is worth an estimated $19 billion — more than the revenue of the NFL or NBA. Youth sports tourism is largely propelled by tournaments for travel teams; these include those put on by
Little League Baseball,
Amateur Athletic Union of the United States (AAU),
United States Youth Soccer Association and others.
The economic impact of youth sports events can vary according to the number of participants; one of the largest recorded youth events in 2024 was the 51st AAU Junior National Volleyball Championships in Orlando, Florida, which made $760.8 million and used 95,000 room nights over the course of the 24-day tournament. The tournament attracted 117,000 athletes and coaches.
Sports Events and Tourism Association, a non-profit 501(c)3 trade association for the sport tourism industry in the United States, estimates that in 2023, the sports tourism sector had a total economic impact of $128 billion.
College Sports Tourism
Another sector of sports tourism industry is that of college sports. The
National Collegiate Athletic Association
The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...
,
Central Intercollegiate Athletic Association,
National Junior College Athletic Association
The National Junior College Athletic Association (NJCAA) is the governing association of community college, state college, and junior college athletics throughout the United States. Currently the NJCAA holds 24 separate regions across 24 states ...
and others all offer competitive bid processes to cities interested in hosting. In October 2024, the NCAA announced more than 240 host sites for preliminary and final rounds of predetermined championships across Divisions I, II and III, primarily for the 2026-27 and 2027-28 seasons.
Entities Involved in Sports Tourism
Convention and visitors bureaus,
chambers of commerce and sports commissions (
destination marketing organizations designed to attract sports business) are examples of
public/private partnerships that represent cities in the bidding process with event owners and rights holders.
Sporting event tourism
''Sports event tourism'' refers to the visitors who visit a city to watch events.
The two events that attract the most tourists worldwide are the Olympics and the FIFA World Cup. These events held once every four years, in a different city in the world. Sport tourism in the United States is more focused on events that happen annually. The major event for the
National Football League
The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
is the
Super Bowl
The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
, held at the end of the year in different city every year. Even though the
National Hockey League
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
started the annual
NHL Winter Classic game in 2008, the 2014 New Year's outdoor hockey game rivaled the Stanley Cup Tournament in popularity and "revitalized the NHL". As of 2015, the newest trend in college basketball was to start the season off with annual tournaments such as the
Maui Invitational held in
Hawaii
Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
, and the Battle for Atlantis which is played in the
Bahamas
The Bahamas, officially the Commonwealth of The Bahamas, is an archipelagic and island country within the Lucayan Archipelago of the Atlantic Ocean. It contains 97 per cent of the archipelago's land area and 88 per cent of its population. ...
. This idea of pairing quality sports events with the Bahamas attractions raised the island's profile and brought in more visitors and dollars to the country. The Battle for Atlantis brought more than 5,000 fans in during
Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in October and November in the United States, Canada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Germany. It is also observed in the Australian territory ...
week for the three-day tournament. The event helped to increase hotel capacity from what is typically around 60 percent this time of year to 90 percent. Sport tourism "is a growing market and many different cities and countries want to be involved,”
Celebrity and nostalgia sport tourism
''Celebrity and nostalgia sport tourism'' involves visits to the sports halls of fame and venue and meeting sports personalities in a vacation basis.
[
]
Active sport tourism
''Active sport tourism'' refers to those who participate in the sports or sport events. Rugby football
Rugby football is the collective name for the team sports of rugby union or rugby league.
Rugby football started at Rugby School in Rugby, Warwickshire, England, where the rules were first codified in 1845. Forms of football in which the ball ...
, football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
, basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...
, etc are considered active sports and many sport events (which we call tournaments or festivals) are organized each year in most of the countries in the world. Youth sports tourism and college sports tourism, as defined above, are examples of this.
See also
* Spectator sport
A spectator sport is a sport that is characterized by the presence of spectators, or watchers, at its competitions. Spectator sports may be professional sports or amateur sports. They often are distinguished from participant sports, which are mor ...
* List of adjectival tourisms
References
{{Authority control
Sports culture
Types of tourism