Sports Mix is a confectionery product manufactured in the UK under the brand-name of
Maynards Bassetts
Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury
...
, which is itself part of the
Cadbury UK
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
brand now owned by
Mondelēz International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
and was formerly produced by Lion Confectionery. Both Maynards and Lion are owned by Cadbury UK, formerly Cadbury Trebor Bassett.
The Lion brand has since been adopted by
Tangerine Confectionery
Valeo Confectionery formerly known as Tangerine Confectionery and Toms Confectionery is a British confectionery company with its headquarters in Pontefract, West Yorkshire. Since 2006, it had grown through acquisitions into one of the largest i ...
who manufacture Sports Mix to the original Lion Confectionery version.
The product consists of fruit-flavoured hard gums in the shape of sports equipment and as at October 2015, the shapes found in the packs are interpreted as;
The gums come in five different colours; red, orange, black, yellow and green and each has its own flavour. The product used to contain liquorice flavoured pieces, but this has now been replaced by blackcurrant. The larger 2kg box still contains black, liquorice flavoured gums and is available on eBay or sold loose in traditional UK sweet (candy) shops.
The Maynard's Sports Mix contains the natural colours of
anthocyanins
Anthocyanins (), also called anthocyans, are water-soluble vacuolar pigments that, depending on their pH, may appear red, purple, blue, or black. In 1835, the German pharmacist Ludwig Clamor Marquart gave the name Anthokyan to a chemical com ...
,
Carbon black
Carbon black (subtypes are acetylene black, channel black, furnace black, lamp black and thermal black) is a material produced by the incomplete combustion of coal and coal tar, vegetable matter, or petroleum products, including fuel oil, fluid ...
,
paprika
Paprika ( US , ; UK , ) is a spice made from dried and ground red peppers. It is traditionally made from '' Capsicum annuum'' varietals in the Longum group, which also includes chili peppers, but the peppers used for paprika tend to be milder ...