NBC Sports Group is a division of

NBCUniversal Media Group NBCUniversal Media Group is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2004–19. History NBC Broadcasting In 2006, NBCUnive ...

that is responsible for

NBC Sports NBC Sports is an American programming division for NBCUniversal, a division of Comcast, that is responsible for sports broadcasts on their broadcast network NBC, the Cable television, cable channels NBC owns, and on Peacock (streaming service) ...

' media properties, encompassing the NBC television network's sports division as well as day-to-day operation of the company's sports-oriented cable networks and other properties such as

NBC Sports Radio NBC Sports Radio was a sports radio network that debuted on September 4, 2012. The network content was produced by the NBC Sports Group division of NBCUniversal and distributed by Westwood One, which is the corporate successor to the remains of ...

Group history

The unit has its origins in Comcast Sports Group, a division which oversaw Comcast's

Golf Channel Golf Channel (also verbally referred to as simply "Golf" or "NBC Golf") is an American sports television network owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. Founded in Birmingham, Alabama, it is currently ba ...

and

Versus Versus (Latin, 'against') may refer to: Film and television * ''Versus'' (2000 film), a Japanese zombie film * ''Versus'' (2016 film), a Russian sports drama film * ''Versus'' (2019 film), a French thriller film * Versus (TV channel), form ...

cable networks, as well as the

regional sports network A regional sports network (RSN) in the United States and Canada is a television channel that presents sports programming to a local media market or geographical region. Such channels often focus on one or a few teams who currently play in Major L ...

chain

Comcast SportsNet NBC Sports Regional Networks is the collective name for a group of regional sports networks in the United States that are primarily owned and operated by the NBCUniversal division of the cable television company Comcast. The networks were origina ...

. In February 2011, Comcast completed its acquisition of a majority stake in

NBC Universal NBCUniversal Media, LLC (abbreviated as NBCU and doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American multinational mass media and entertainment conglomerate that is a subsidiary of Comcast and headquartered at 30 ...

. Following the acquisition, plans were unveiled for the three networks to be subsumed by the

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

network's existing division

, under the title NBC Sports Group, with

Dick Ebersol Duncan Richard Ebersol (; born July 28, 1947) is an American television executive and a senior adviser for NBC Universal Sports & Olympics. He had previously been the chairman of NBC Sports, producing large-scale television events such as the ...

as chairman. Mark Lazarus, formerly the head of Turner Entertainment Group, was named president of NBC Sports Cable Group. Comcast Sports Group president Jon Litner assumed the role of president of Comcast SportsNet and Versus, while former NBC Sports executive vice president Mike McCarley was named president of Golf Channel. John Miller was named executive vice president of NBC Sports and Versus. In May 2011, Lazarus took over for Ebersol as chairman of the group. In June 2011, NBC Sports Group purchased back the Alli Sports share held by MTV Networks Music Group in June 2011 and previously sold by NBC Sports to them in 2008. On January 1, 2012, Versus was renamed

NBC Sports Network NBCSN (also known as NBC Sports Network) was an American sports television channel owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), w ...

. On December 9, 2012, Yahoo and the NBC Sports Group announced a content and promotional deal combining Yahoo Sports’ original reporting expertise, coverage of big events, Rivals’ college content and popular fantasy sports products with NBC Sports Group's growing digital assets, and significant television promotion and integration. On March 18, 2013, nearly all of the operations for NBC Sports and NBCSN began to be based out of a purpose-built facility in

Stamford, Connecticut Stamford () is a city in Fairfield County, Connecticut, United States, outside of New York City. It is the sixth-most populous city in New England. Stamford is also the largest city in the Western Connecticut Planning Region, Connecticut, Weste ...

. The move was made mainly to take advantage of

tax credit A tax credit is a tax incentive which allows certain taxpayers to subtract the amount of the credit they have accrued from the total they owe the state. It may also be a credit granted in recognition of taxes already paid or a form of state "dis ...

s given by the state of

Connecticut Connecticut ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the south. ...

, which NBC has taken advantage of previously with the daytime talk shows of its sister broadcast syndication division.

Telemundo Deportes Telemundo Deportes is Telemundo's sports programming division. It is owned by the NBC Sports Group, a unit of NBCUniversal, a division of Comcast. It is responsible for the production of sports events and magazine programs that air on Telemund ...

, a dedicated Hispanic sports production unit, was also announced by Joe Uva, Chairman of NBCUniversal Hispanic Group, and chairman Mark Lazarus at May 2015

Upfronts In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allo ...

. Telemundo Deportes was also in process of moving to the NBC Sports Group facility in Stamford. NBC Sports Group formed NBC Sports Films in 2015 for long form sports documentaries for the sports group's platforms. The first film was ''Center of Attention: The Unreal Life of Derek Sanderson'' which was broadcast on NBC Sports Network June 8 after Game 3 of the

2015 Stanley Cup Finals The 2015 Stanley Cup Finals was the championship series of the National Hockey League's (NHL) season, and the culmination of the 2015 Stanley Cup playoffs. The Western Conference champion Chicago Blackhawks defeated the Eastern Conference c ...

. On October 22, 2015, it was announced that Universal Sports Network would close down on November 16, 2015, and that NBC Sports would inherit the network's portfolio of sports rights for its own networks and channels. The Group launched two channels just for the 2016 Olympic games, NBC Olympic Basketball and NBC Olympic Soccer. In May 2016, NBC Sports Group broke out its streaming technology unit into an entity known as Playmaker Media, to serve other NBCUniversal properties as well as third-party clients (thus competing with

BAMTech Disney Streaming (formerly known as BAMTech Media from 2015 to 2018, and Disney Streaming Services from 2018 to 2021) is a technology subsidiary of the Walt Disney Company located in Manhattan, New York City. It was established in 2015 as a spin- ...

). In June 2016, NBC Sports Group launched

NBC Sports Gold NBC Sports Gold was a suite of over-the-top subscription streaming television services operated by NBC Sports Group; the individual services (referred to as "passes") featured coverage of sports properties from NBC Sports, often as companions an ...

, an over-the-top streaming service containing subscription-based packages focused on different sports. In July 2016, NBC Sports Group acquired Sport Ngin, a Minneapolis-based provider of digital services for youth and amateur sports organizations. The unit was renamed SportsEngine. The group purchased the All-American Bowl high school all star game in February 2019. In February 2020, it was reported that Golf Channel would re-locate its operations from Orlando to Stamford over the next 12 to 18 months. In January 2021, it was announced that NBCSN will cease operations by the end of the year, and that its programming was slated to be moved to

USA Network USA Network (or simply USA) is an American basic cable television channel owned by the NBCUniversal Media Group division of Comcast's NBCUniversal. It was launched in 1977 as Madison Square Garden Sports Network, one of the first national sports ...

and

Peacock Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...

. In August 2021, it was announced that NBC Sports' technology and digital operations would be re-aligned under the new division NBC Sports Next.

Units

Broadcasting

NBC Sports on USA Network Following the dissolving of USA Sports into NBC Sports after the 2007 Masters, USA Network began deemphasizing sports. During this time NBC Sports properties generally only aired on USA in special cases, such as during the Olympics, Stanley Cup ...

NBC Sports on CNBC CNBC is an American business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, daytime trading day, and early-eve ...

NBC Sports Regional Networks NBC Sports Regional Networks is the collective name for a group of regional sports networks in the United States that are primarily owned and operated by the NBCUniversal division of the cable television company Comcast. The networks were origina ...

Digital

*Playmaker Media *NBC Sports Next ** Betting, Gaming & Emerging Media ***NBC Sports Audio ***

NBC Sports Edge Rotoworld (formerly NBC Sports Edge) is an American fantasy sports and sports betting website. It features sports news and analysis for fantasy sports and sports betting. Rotoworld was created in 1998 by Richard Pike and Mike Oliveto, the co-fo ...

**Golf ***

GolfNow GolfNow is an online booking service for tee times at golf courses. Originally established in 2001 by Cypress Golf Solutions in Scottsdale, Arizona, US, it was acquired by Comcast via its Golf Channel unit in March 2008. Since Comcast's purchase ...

***GolfPass ***EZLinks **Youth and Recreation *** SportsEngine ***GoMotion ***TeamUnify ***TourneyMachine

NBC Sports Ventures

* Alli Sports (Alli, Alliance of Action Sports, LLC): Reebok Spartan Race, Lucas Oil Pro Motocross, Red Bull Signature Series

Minor holdings

MLB Network MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with TNT Sports (United States), TNT Sports, Comcast's NBC Sports Group, Charter Communications, and Cox Communications h ...

^(5.44%) * NHL Network^(15.6%)

Former properties

NBCSN NBCSN (also known as NBC Sports Network) was an American sports television television channel, channel owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. It originally launched on July 1, 1995, as the Outdoor Lif ...

Olympic Channel Olympic Channel is an over-the-top Internet television service operated by the International Olympic Committee (IOC). It was launched on August 21, 2016, alongside the closing of the 2016 Summer Olympics. The service aims to maintain year-round ...

References

External links

*
allisports.com

playmaker.media

sportsengine.com
{{Presidents of NBC Sports NBC Sports 2011 establishments in the United States Mass media companies established in 2011 Companies based in Stamford, Connecticut Premier Lacrosse League partnerships