NBC Sports Bay Area (sometimes abbreviated as NBCS Bay Area) is an American
regional sports network
A regional sports network (RSN) in the United States and Canada is a television channel that presents sports programming to a local media market or geographical region. Such channels often focus on one or a few teams who currently play in Major L ...
owned as a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
between
NBCUniversal
NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
and the
San Francisco Giants
The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
, and operates as an affiliate of
NBC Sports Regional Networks. Headquartered in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, the channel broadcasts regional coverage of professional sports events throughout the
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...
. NBCS Bay Area's sister channel is
NBC Sports California. The president of the network is
Ted Griggs.
History
Pacific Sports Network
The Pacific Sports Network was launched in September 1989 as a joint-venture of
TCI and
Viacom. It initially held rights to the
Golden State Warriors
The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference. Founded in 1946 i ...
and various college sporting events, including those from
Pac 10 conference through its associate with
Prime Network. The network was available as a
basic cable
Cable television first became available in the United States in 1948. By 1989, 53 million American households received cable television subscriptions, with 60 percent of all U.S. households doing so in 1992. A 2021 Pew Research Center survey found ...
service.
SportsChannel Bay Area
SportsChannel Bay Area was an owned-and-operated outlet of
SportsChannel
SportsChannel is the collective name for a former group of regional sports networks in the United States that was owned by Cablevision, which from 1988 until the group's demise, operated it as a joint venture with NBC.
Operating from March 1, ...
that launched on April 2, 1990, under the ownership of
Rainbow Media, the broadcasting subsidiary of
Cablevision Systems Corporation. The new network was formed when both the
Oakland Athletics
The Oakland Athletics (frequently referred to as the Oakland A's) were an American Major League Baseball (MLB) team based in Oakland, California from 1968 to 2024. The Athletics were a member club of the American League (AL) American League We ...
and
San Francisco Giants
The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
reached an agreement with SportsChannel to televise their games. The Athletics' contract included 50 games and while the Giants' had 55 games, an increase of 20 games from the team's previous
pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program ...
service
GiantsVision. Both teams had also been in negotiations with the Pacific Sports Network, but didn't want their games shown on basic cable.
At launch, SportsChannel Bay Area was offered as a
premium channel in-market and as a basic cable service in the outer market which included southern Oregon, Nevada, Hawaii, and Arizona. Other programming included SportsChannel's national programming which featured its
NHL package. Additionally, SportsChannel Bay Area televised local college and high school sports, including the
University of San Francisco
The University of San Francisco (USF) is a Private university, private Society of Jesus, Jesuit university in San Francisco, California, United States. Founded in 1855, it has nearly 9,000 students pursuing undergraduate and graduate degrees ...
,
San Jose State, and
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
and
Stanford games that were not part of Prime's PAC 10 package.
Merger of two networks and new partnership
The two networks merged on July 12, 1991, to become SportsChannel Pacific. The combined network operated as a premium service until June 1, 1997 when it moved to basic cable. In 1991, SportsChannel Pacific picked up rights to the new
San Jose Sharks
The San Jose Sharks are a professional ice hockey team based in San Jose, California. The Sharks compete in the National Hockey League (NHL) as a member of the Pacific Division (NHL), Pacific Division in the Western Conference (NHL), Western Con ...
NHL team with a 10 game agreement.
On June 30, 1997,
News Corporation
The original incarnation of News Corporation (abbreviated News Corp. and also variously known as News Corporation Limited) was an American Multinational corporation, multinational mass media corporation founded and controlled by media mogul Ru ...
and
Liberty Media – which formed
Fox Sports Net
Fox Sports Networks (FSN), formerly known as Fox Sports Net, was the collective name for a group of regional sports channels in the United States. Formed in 1996 by News Corporation, the networks were acquired by the Walt Disney Company on Mar ...
the year prior through News Corporation's partial acquisition of the Liberty-owned
Prime Network group of regional sports networks – purchased a 40% interest in Cablevision's sports properties including the SportsChannel networks (as well as
Madison Square Garden
Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh Avenue (Manhattan), Seventh and Eighth Avenue (Manhattan), Eig ...
and its
NBA and
NHL
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
team tenants, the
New York Knicks
The New York Knickerbockers, shortened and more commonly referred to as the New York Knicks, are an American professional basketball team based in the Boroughs of New York City, New York City borough of Manhattan. The Knicks compete in the Na ...
and
New York Rangers
The New York Rangers are a professional ice hockey team based in New York City. The Rangers compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference (NHL), Eastern Conference. The team plays ...
); the three companies formed the venture National Sports Partners to run the owned-and-operated regional networks. The channel was rebranded as Fox Sports Bay Area on January 28, 1998, at which time most of the SportsChannel networks (with the exception of
SportsChannel Florida, which did not join the network until 2000) underwent a near-groupwide rebranding as part of their integration into the Fox Sports Net family. Prior to the Cablevision decision to affiliate with Fox Sports, some FSN programming had been airing on
BayTV, a local cable channel operated by
KRON-TV
KRON-TV (channel 4) is a television station licensed to San Francisco, California, United States, serving as the San Francisco Bay Area's outlet for The CW. Owned and operated by The CW's majority owner, Nexstar Media Group, KRON-TV has studios ...
and Liberty Media's sister company
TCI; the deal which was signed in March 1997 was to last three years. ''
Fox Sports News'' continued airing on BayTV until March 31, 1998, when it was moved to Fox Sports Bay Area. However, most of FSN's Pac-10 telecasts also remained on BayTV until the affiliation agreement expired in January 2000. Fox Sports Bay Area aired only a limited number of games featuring local and state teams (usually when there was a scheduling conflict). This led to viewers complaints since the better games were often on BayTV which had limited distribution.
The channel was then rebranded as Fox Sports Net Bay Area in 2000, as part of a collective brand modification of the FSN networks under the "Fox Sports Net" banner; subsequently in 2004, the channel shortened its name to FSN Bay Area, through the networks' de-emphasis of the brand.
Comcast ownership
On April 30, 2007, Comcast purchased a 60% interest in FSN Bay Area, along with a 50% stake in
FSN New England, from Rainbow Media for $570 million. Then on December 10, the San Francisco Giants acquired a 30% stake in FSN Bay Area,
with News Corporation becoming a minority partner in the network. As a result of Comcast becoming the majority interest holder, the network (after the sale was finalized in February 2008) was integrated into the company's own regional sports network group
Comcast SportsNet, rebranding as Comcast SportsNet Bay Area on March 31, 2008. CSN Bay Area became the first Comcast SportsNet-branded network to use a logo style (utilizing Comcast's then-universal corporate logo), based on the logo for
SportsNet New York, that was later adopted by all the other CSN regional networks on October 1, 2008. Shortly after the rebranding in April 2008, Fox agreed to sell its interest in CSN Bay Area to Comcast.
Following Comcast's purchase of majority control of
NBCUniversal
NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
, which already owned
NBC owned-and-operated station
In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an network af ...
KNTV (channel 11) and
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
O&O
KSTS (channel 48), on April 19, 2011, the network announced plans to build an additional set specifically for use on sports segments seen on KNTV's newscasts. The revamp would also include in-depth interviews in addition to providing scores and highlights, and utilize CSN Bay Area's sports anchors and analysts.

On March 22, 2017, Comcast announced that CSN Bay Area would be rebranded NBC Sports Bay Area on April 2, 2017, in a move meant to "better associate the prestigious NBC Sports legacy with the strength of our Comcast Sports Networks' local sports coverage in Northern California."
In mid-January 2025, Comcast/Xfinity gave customers less than 24 hours notice that the NBC Sports Bay Area would be moving to a more expensive tier and unless they upgrade, the customers would lose access to Warriors, Giants and Sharks games on NBC Sports Bay Area.
In March 2025, it was announced that NBC Sports Bay Area and the remaining NBC Sports Regional affiliates would be available on Peacock as a Sports add-on.
Programming
NBC Sports Bay Area holds the regional cable television rights to the
San Francisco Giants
The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
of
Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
and the NBA's
Golden State Warriors
The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference. Founded in 1946 i ...
. The network also airs athletic events from
San Jose State University
San José State University (San Jose State or SJSU) is a Public university, public research university in San Jose, California. Established in 1857, SJSU is the List of oldest schools in California, oldest public university on the West Coast of ...
and the university's show ''The Charge''.
The channel also broadcasts college sports sanctioned by the West Coast Conference. Select high school sports events are also occasionally broadcast on the network.
Until 2004, the network also broadcast games involving the NBA's
Sacramento Kings
The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member of the Pacific Division (NBA), Pacific Division of the Western Confere ...
. Following the expiration of their contracts with the then-FSN Bay Area, the owners of the Kings partnered with Comcast to create CSN Bay Area's sister channel, Comcast SportsNet West (now NBC Sports California). CSN Bay Area was also home to the
Oakland Athletics
The Oakland Athletics (frequently referred to as the Oakland A's) were an American Major League Baseball (MLB) team based in Oakland, California from 1968 to 2024. The Athletics were a member club of the American League (AL) American League We ...
Major League Baseball franchise until the end of the 2008 season, when the team's games also moved to CSN California; similarly, CSN Bay Area was the home of the NHL's
San Jose Sharks
The San Jose Sharks are a professional ice hockey team based in San Jose, California. The Sharks compete in the National Hockey League (NHL) as a member of the Pacific Division (NHL), Pacific Division in the Western Conference (NHL), Western Con ...
until the end of the 2008–09 NHL season when their games also moved to
Comcast SportsNet California. CSN Bay Area also televised select California Golden Bears and Stanford Cardinal sports not on national television before the third-tier rights to their games moved to Pac-12 Network upon its launch in 2012.
Through its partial ownership by Fox, CSN Bay Area formerly carried programming distributed nationally for Fox Sports Networks affiliates, even after relinquishing controlling ownership of the network to Comcast and the Giants. This included access to a variety of college sports, notably Sunday telecasts of men's and women's basketball games from the
Atlantic Coast Conference
The Atlantic Coast Conference (ACC) is a collegiate List of NCAA conferences, athletic conference in the United States. Headquartered in Charlotte, North Carolina, the ACC's eighteen member universities compete in the National Collegiate Athlet ...
, Pac-12 basketball games on various nights, as well as Saturday telecasts of football games from the Pac-12 and
Big 12 Conference
The Big 12 Conference is a collegiate List of NCAA conferences, athletic conference in the United States. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida ...
s during their respective seasons. Most of that programming has shifted to Fox Sports' national sports network
Fox Sports 1 or
Fox College Sports
Stadium College Sports (formerly Fox College Sports) was a group of three American sports networks. Owned by Sinclair Broadcast Group and Allen Media Group (under the joint venture Diamond Sports Group), the three channels aired college and hig ...
, with Comcast SportsNet having dropped FSN-distributed programming in September 2012 after the two parties were unable to renew their program content agreement. This arrangement was formed to secure national coverage for its lineup of collegiate sports events. The channel also aired simulcasts of radio shows such as ''
The Dan Patrick Show'' until those programs were inherited by
NBC Sports Network.
Current and former notable staff members
*
Rich Aurilia – Giants studio analyst
*
Kelenna Azubuike – Warriors color analyst
*
Jim Barnett - Warriors color analyst
*
Vida Blue – Giants studio analyst
*
Brodie Brazil – ''SportsNet Central'' anchor and reporter
* Laura Britt – Multi-platform host and reporter
*
Dennis Brown – 49ers studio analyst
* Kerith Burke – Warriors sideline reporter
*
Shawn Estes – Giants studio analyst
*
Ahmed Fareed – ''SportsNet Central'' anchor and reporter
*
Dave Feldman – ''SportsNet Central'' anchor and reporter
*
Bob Fitzgerald – Warriors play-by-play announcer
*
Amy Gutierrez – Giants sideline reporter
*
Kelli Johnson – ''SportsNet Central'' anchor and reporter
*
Jim Kozimor – ''SportsTalk Live'' anchor
*
Mike Krukow
Michael Edward Krukow (born January 21, 1952), nicknamed "Kruk", is an American sportscaster and former professional baseball player. As a starting pitcher, he played in Major League Baseball (MLB) for the Chicago Cubs, Philadelphia Phillies, and ...
– Giants color analyst
*
Duane Kuiper – Giants play-by-play announcer
*
Bill Laskey – Giants studio analyst
*
Matt Maiocco – 49ers Insider
*
Greg Papa – Warriors pre-game and post-game host, substitute Giants pre-game and post-game host, and substitute play-by-play announcer
* Monte Poole - Warriors insider, founding member and co-host of “Race In America: A Candid Conversation.”
*
Ray Ratto – NBC Sports Bay Area Senior Insider
*
Garry St. Jean – Warriors studio analyst
*
Randy Winn – Giants studio analyst
*
Henry Wofford – Warriors reporter, host of ''Race Week'', and ''SportsNet Central'' anchor and reporter
*
Ron Wotus – Giants studio analyst
References
External links
*
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Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose. The Association of Bay Area Governments ...
SportsChannel
Prime Sports
Fox Sports Networks
Television stations in the San Francisco Bay Area
Sports in the San Francisco Bay Area
Sports in San Francisco
Television channels and stations established in 1989
1989 establishments in California