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''Sponge'' () is a South Korean television show that aired on
KBS2 KBS 2TV is a South Korean free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen ...
from November 8, 2003, to September 21, 2012. The show is an
infotainment Infotainment (a portmanteau of ''information'' and ''entertainment''), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of inform ...
program that deals with factoids and trivia, and tests and proves (or disproves) pieces of knowledge. Facts are usually submitted by viewers, though sometimes the TV station finds facts on their own. In 2007, the program was rebooted as ''Sponge 2.0'' and shifted its focus to useful and necessary knowledge for a general audience. It was rebooted again and renamed ''Sponge 0'' in 2010 but returned to its original name in March 2012. ''Sponge'' saw popularity among young audiences; at the peak of its fame, some elementary schools incorporated it into their homework. It was adapted into a book series, the first 3 copies of which sold over 200,000 copies. The show was runner-up for the 2005
Asian Television Awards The Asian Television Awards, founded in 1996, is an appreciation to recognize and reward programming and production excellence in the Asian television industry. Held every December, it comprises 56 categories across news, documentaries and curre ...
' Best Infotainment Program prize, and it reached the finals at the 2007 Rose d'Or. ''Sponge'' ended its 9-year run in 2012 on account of topic exhaustion.


Hosts

The show had two hosts:
Kim Kyung-ran Kim Kyung-ran (born September 28, 1977) is a South Korean television personality and former announcer. She was a cast member in the reality show '' The Genius: Rules of the Game'', and is a cast member in the reality show '' The Genius: Grand Fi ...
and
Lee Hwi-jae Lee Hwi-jae (born Lee Young-jae on December 29, 1972) is a South Korean TV presenter, comedian, actor, and singer. Lee studied theater at the Seoul Institute of the Arts, then made his TV debut in 1992 as a comedian after working as a floor di ...
. Additionally each week a panel of celebrities is present.


Former hosts

*1st: Hwang Soo-gyeong *2nd: Kim Kyung-ran *3rd: Goh Min-jeong All of them (from the list) are the
KBS The Korean Broadcasting System (KBS; ) is the national broadcaster of South Korea. Founded in 1927, it is one of the leading South Korean television and radio broadcasters under the government of South Korea. The KBS operates seven radio net ...
announcers.


Format

Each piece of trivia is introduced as a sentence with a blank missing. A panel of guests including singers, comedians, and actors then attempt to fill in the missing blank. After the guests make their guesses, the answer is revealed, and proof is offered to show how the piece of trivia is true. Following the video evidence, a panel of 50 judges votes on how interesting the particular piece of trivia was, rating it on a scale of one to five stars. For people that submitted items that received five stars, a cash prize of 1,000,000 won is awarded. However, the new version, Sponge 2.0, has a different format. Instead of viewers submitting items, professionals from specific fields appear on set to provide intriguing and interesting facts, which are presented with video footage. Instead of 50 judges, the show invites 100 people who usually assist in on-stage polls and demonstrations. The panel of celebrities remains. The original version of Sponge ended with the week's top internet searches on
Naver Naver (; stylized as NAVER) is a South Korean online platform operated by the Naver Corporation. The company's products include a search engine, email hosting, blogs, maps, and mobile payment. History Naver was the first Korean web provide ...
. In Sponge 2.0, episodes end with a way to develop and stimulate the brain.


Plagiarism accusations

Following ''Sponge'''s 2003 debut, the Japanese television network
Fuji TV JOCX-DTV (channel 8), branded as or , is a Japanese television station that serves the Kantō region as the flagship (broadcasting), flagship station of the Fuji News Network (FNN) and the Fuji Network System (FNS). The station is owned-and- ...
accused the show of copying their program ''
Hey! Spring of Trivia ''Hey! Spring of Trivia'' is the name given by Spike TV to the show , a Japanese comedy game show on Fuji TV. Concept ''Trivia'' consists of a series of video segments that introduce and confirm the validity of unusual trivia. Past trivia has inc ...
'', which first broadcast in October 2002. KBS denied the claims, but Fuji TV stood their ground on the two shows' similarity. Fuji TV initially considered taking legal action against KBS, but Fuji TV later stated the claims proved hard to resolve legally. An investigation by the Korea Broadcasting Commission concluded that the accusations lacked evidence.


References

{{Reflist


External links


Official website
(in Korean) Korean Broadcasting System original programming 2003 South Korean television series debuts 2010s South Korean television series Korean-language television shows 2012 South Korean television series endings South Korean reality television series