Splash About International, usually referred to as Splash About, is a British company that best known as a designer, manufacturer and retailer of

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types and styles may be worn ...

and swimming aids for children and babies. The company also designs and makes maternity swimsuits.

History

Splash About was founded by Desri and Robin Goodwin in 2001 with Desri's first creation, a wrap around baby wetsuit, the BabyWrap. This was followed later by her newborn wetsuit, the BabySnug and the Happy Nappy and then the float jacket and float suit which were designed by Robin. The company is best known for developing the ''Happy Nappy system'' (in Britain, a nappy is a

diaper A diaper (, North American English) or a nappy (British English, Australian English, Hiberno-English) is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to p ...

), which comprises waterproof neoprene outer layers with leak-restricting grip and an inner absorbent layer. The idea is to allow babies to swim without contaminating the pool. In 2011,

Warrington Warrington () is an industrial town in the Borough of Warrington, borough of the same name in Cheshire, England. The town sits on the banks of the River Mersey and was Historic counties of England, historically part of Lancashire. It is east o ...

-based private equity firm Energize Capital acquired a majority stake in the company.

Work with the ASA and BSI

In 2014 Splash About announced that it was working alongside the

Amateur Swimming Association Swim England is the national governing body for swimming, diving, water polo, open water swimming, and synchronised swimming in England. It forms part of Aquatics GB, a federation of the national governing bodies of England, Scotland ( Scottis ...

and Water Babies to create a new British Standard for baby and Toddler Swimming. In September 2015, the company was one of the sponsors of the

BSI Group The British Standards Institution (BSI) is the national standards body of the United Kingdom. BSI produces technical standards on a wide range of products and services and also supplies standards certification services for business and person ...

Publicly Available Specification A Publicly Available Specification or PAS is a standardization document that closely resembles a formal standard in structure and format but which has a different development model. The objective of a Publicly Available Specification is to speed up ...

"Safeguarding 0 to 4 year old children within the teaching of swimming, including any associated professional photography. Code of practice" (PAS 520:2015), which aims "to tackle codifying best practice in how very young children should be taught to swim and professionally photographed during lessons."

Media

In 2015 US singer

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...

released a vacation video on

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

in which her daughter Blue Ivy was wearing one of Splash About's float suits.

References

{{reflist Baby products Diaper brands Clothing companies established in 2001 Online retailers of the United Kingdom Retail companies established in 2001 Sporting goods brands Sportswear brands Sporting goods manufacturers of the United Kingdom Swimwear brands Swimwear manufacturers Clothing brands of the United Kingdom