Spirit Radio Network was a commercial radio network covering regional

Western Australia Western Australia (commonly abbreviated as WA) is a state of Australia occupying the western percent of the land area of Australia excluding external territories. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to ...

. It was part of the Redwave Media Group owned by

Seven West Media Seven West Media Limited is an ASX-listed media company and is Australia's largest diversified media business, with an extensive presence in broadcast television, print and online publishing. Seven Group Holdings Ltd (SGH), a company contro ...

and broadcast to most towns and regional centers in

including Bunbury,

Geraldton Geraldton ( Wajarri: ''Jambinu'', Wilunyu: ''Jambinbirri'') is a coastal city in the Mid West region of the Australian state of Western Australia, north of the state capital, Perth. At June 2018, Geraldton had an urban population of 37,648. ...

, Broome,

Port Hedland A port is a maritime facility comprising one or more wharves or loading areas, where ships load and discharge cargo and passengers. Although usually situated on a sea coast or estuary, ports can also be found far inland, such as Ha ...

and Karratha.The Spirit Radio Network targeted 30 to 54 year-old listeners with a

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, qui ...

format and operates under the Australian radio callsigns 6KA, 6NW, 6SAT, 6BAY and 6EL.

History

Spirit Radio Network was first launched as The Star Radio Network in 2000s, however stations 6NW

and 6KA Karratha first began broadcasting in the 1970s under the North West Radio branding. The network was later rebranded as The Spirit, later Spirit Radio Network. In October 2019, Spirit Radio was included in the sale of Redwave Media to

Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio statio ...

.. On 16 March 2020, Spirit Radio programming was replaced with that of

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a mainstream rock music format and 5 digital radio stations. The network dates back t ...

, with local advertising feeds retained for Broome,

, Karratha, Port Hedland and remote Western Australia. In May 2020,

Crocmedia Sports Entertainment Network (SEN), formerly Crocmedia, is an Australian radio and television distribution company established in 2006 by journalists James Swanwick and Craig Hutchison. SEN's parent company is Sports Entertainment Group (SE ...

purchased Spirit Radio Bunbury 621 AM.Crocmedia ramps up WA presence

On 24 August 2020, Spirit Radio was rebranded as SEN Spirit, with the local advertising feed retained for Bunbury.

Frequencies

Unlike rival

stations, Spirit Radio Network programming was predominantly based in WA. Local Spirit stations receive twice daily local news bulletins. Statewide weather forecasts are provided on the hour. In the cyclone season, Spirit broadcasts warning updates.

References

External links

* {{Seven West Media Adult contemporary radio stations in Australia Australian radio networks Radio stations disestablished in 2020 Radio stations in Western Australia Seven Network 2020 disestablishments in Australia