Spirit Petroleum is an American

petroleum Petroleum, also known as crude oil or simply oil, is a naturally occurring, yellowish-black liquid chemical mixture found in geological formations, consisting mainly of hydrocarbons. The term ''petroleum'' refers both to naturally occurring un ...

brand created in 2002 by the Petroleum Marketers Oil Corporation, LLC. The corporation, which is majority-owned by the Energy Marketers of America (EMA), has been based in Soap Lake, Washington since 2016. Currently fuel stations in 32 states are flagged with the Spirit brand.

History

In early 2000, the Energy Marketers of America (formerly Petroleum Marketers Association of America), a federation of 47 state and regional trade associations representing independent petroleum marketers ( jobbers) across the United States, began exploring the possibility of establishing a for-profit LLC to own and manage a national petroleum brand. PMAA's goal was to increase brand access to independent petroleum marketers in the wake of industry mergers and consolidations that reduced the number of available brands in the late 1990s. The Petroleum Marketers Oil Company (PMOCO), currently managed by a volunteer committee of petroleum wholesalers and chief executives of state petroleum-marketer associations, was created in October 2000. EMA is the majority owner of PMOCO. The first Spirit fuel stations opened in Jena, Louisiana and Boyce, Louisiana in November 2002.

Supply

PMOCO does not require licensees of the Spirit brand to purchase a set amount of fuel from a designated source at a designated price. To supply Spirit-branded stations, petroleum marketers acquire unbranded gasoline from suppliers of their choosing at pricing terms they establish with those suppliers.

Trademarks and Brand Image

The name Spirit and the brand's associated image are registered trademarks. The Spirit brand's trademarked image centers on a stylized blue and white

eagle Eagle is the common name for the golden eagle, bald eagle, and other birds of prey in the family of the Accipitridae. Eagles belong to several groups of Genus, genera, some of which are closely related. True eagles comprise the genus ''Aquila ( ...

over flowing red and white bars that evoke the stripes of the American flag.

References

{{Reflist

External links

Official website

Spirit Petroleum

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

Channel Automotive fuel retailers Gas stations in the United States Companies based in Washington (state) Energy companies established in 2020 Grant County, Washington Brand management