Speedpass was a
keychain radio-frequency identification
Radio-frequency identification (RFID) uses electromagnetic fields to automatically Automatic identification system, identify and Tracking system, track tags attached to objects. An RFID system consists of a tiny radio transponder called a tag, ...
(RFID) device introduced in 1997 by
Mobil
Mobil Oil Corporation, now known as just Mobil, is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil, formerly known as Exxon, which took its current name after history of ExxonMobil#merger, it and Mobil merge ...
(which merged with
Exxon to become
ExxonMobil
Exxon Mobil Corporation ( ) is an American multinational List of oil exploration and production companies, oil and gas corporation headquartered in Spring, Texas, a suburb of Houston. Founded as the Successors of Standard Oil, largest direct s ...
in 1999) for
electronic payment. It was originally developed by
Verifone
Verifone, Inc. is an American multinational corporation headquartered in New York City, New York. Verifone provides technology for electronic payment transactions and value-added services at the point of sale, point-of-sale. Verifone sells merc ...
. By 2004, more than seven million people possessed Speedpass tags, which could be used at approximately 10,000
Exxon,
Mobil
Mobil Oil Corporation, now known as just Mobil, is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil, formerly known as Exxon, which took its current name after history of ExxonMobil#merger, it and Mobil merge ...
and
Esso gas stations worldwide.
Speedpass was one of the first widely deployed consumer RFID payment systems of its kind, debuting nationwide in 1997 far ahead of
VISA and
MasterCard RFID trials.
History
The ExxonMobil Speedpass was based on the
Texas Instruments
Texas Instruments Incorporated (TI) is an American multinational semiconductor company headquartered in Dallas, Texas. It is one of the top 10 semiconductor companies worldwide based on sales volume. The company's focus is on developing analog ...
TIRIS RFID platform. It was originally designed by
Verifone
Verifone, Inc. is an American multinational corporation headquartered in New York City, New York. Verifone provides technology for electronic payment transactions and value-added services at the point of sale, point-of-sale. Verifone sells merc ...
in two configurations; one intended for installation inside the fuel dispensing "pump", and a convenience store model known as the Verifone RF250 (which was a redesign of the
Ingenico
Ingenico is a French merchant services technology company, that facilitates secure Electronic Funds Transfer, electronic transactions. The company expanded as a manufacturer of point of sale (POS) payment terminals to also include complete mercha ...
iSC250 reader for
smart cards
A smart card (SC), chip card, or integrated circuit card (ICC or IC card), is a card used to control access to a resource. It is typically a plastic credit card-sized card with an Embedded system, embedded integrated circuit (IC) chip. Many smart ...
).

The ExxonMobil Speedpass used a cryptographically-enabled tag with a
Digital Signature Transponder (DST) which incorporated a weak, proprietary
encryption
In Cryptography law, cryptography, encryption (more specifically, Code, encoding) is the process of transforming information in a way that, ideally, only authorized parties can decode. This process converts the original representation of the inf ...
scheme to perform a
challenge–response protocol. On January 29, 2005,
RSA Security and a group of students from
Johns Hopkins University
The Johns Hopkins University (often abbreviated as Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland, United States. Founded in 1876 based on the European research institution model, J ...
broke the proprietary encryption algorithm used by the Exxon-Mobil Speedpass
They were able to successfully copy a Speedpass and use the copied RFID tag to purchase gas.
In an attempt to prevent fraud, Speedpass users ultimately were required to enter their
zip code into scanners at some gas stations.
Convenience Stores and the "Flying Red Horse"
At one point, Speedpass was deployed experimentally in
fast-food restaurant
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food, fast-food cuisine and has minimal Foodservice#Table service, table service. The food served ...
s and
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
s in select markets.
McDonald's
McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
alone deployed Speedpass in over 400 restaurants in the
Greater Chicago area.
During the 1998 development of the RF250 convenience store reader, some prototype units were shipped from Verifone in
Rocklin, California, to a Verifone office in Florida. The units did not arrive on time and were thought to have been lost in transit. They were later found, and despite each unit having a Verifone logo and being encased in boxes showing the Verifone logo; the shipping company had nothing in their lost goods database showing that name. Rather, the units turned up via a query for "flying red horse", apparently since the units displayed a small
Mobil
Mobil Oil Corporation, now known as just Mobil, is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil, formerly known as Exxon, which took its current name after history of ExxonMobil#merger, it and Mobil merge ...
logo - and the Mobil logo was and is a red
Pegasus. The internal codename for the project was thus changed to "Flying Red Horse"
The test was deemed a failure and McDonald's removed the scanners from all their restaurants in mid-2004. Additionally, the New England grocery chain
Stop & Shop tested Speedpass at their Boston area stores; the units were removed in early 2005. Speedpass has also been previously available through a Speedpass Car Tag and a Speedpass-enabled
Timex watch.
Discontinuance and the switch to Speedpass+
ExxonMobil announced that the RFID based key tag would be fully retired by June 30, 2019. ExxonMobil directed users to use the Speedpass+
app on their smartphone. The smartphone app uses the phone's location data to pay at the pump using the app. The app detects the users location which then prompts the user to input the pump number they are using. Conversely if location services are not activated for the app, the user can scan a QR code on the pump to activate pay at the pump functionality. In the United States, the app has since been renamed the Exxon Mobil Rewards+ app, although it still utilizes the Speedpass+ functionality. In Canada, it continues to use the Speedpass+ name for its app.
See also
*
Pay at the pump
*
Loyalty program
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
Single-company vs. coalition programs
Loyalty progr ...
References
External links
*
ExxonMobil Speedpass Location Finder site
(Retrieved May 30, 2007)
{{Customer loyalty programs
Customer loyalty programs
Radio-frequency identification
ExxonMobil brands
Payment systems