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Spectacular Blue Smith (born September 7, 1986), known by his stage name Spectacular, is an American entertainer, keynote speaker, entrepreneur, television personality, author, and philanthropist. He is the Chairman and
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
of Adwizar Inc. and founder of the
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the prod ...
Mula Music Group. ''
Black Enterprise ''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl ...
'' estimated his net worth is $65 million, making him one of the five most influential entrepreneurs in music and tech, and is the creator of
Grumpy Cat Tardar Sauce (April 4, 2012 – May 14, 2019), nicknamed Grumpy Cat, was an American Internet celebrity cat. She was known for her permanently "grumpy" facial appearance, which was caused by an underbite and feline dwarfism. She came to promi ...
viral brand.


Career

Smith started performing with his brother in a hip hop group called
Pretty Ricky Pretty Ricky is an American R&B/ hip hop group originating from Miami, Florida. The group originally consisted of brothers Diamond Blue (Baby Blue) Smith and Spectacular Smith, plus Corey (Slick 'Em) Mathis and Marcus ( Pleasure P) Cooper. P ...
. at the age of 11. His father, Joseph "Blue" Smith, of
Jamaican Jamaican may refer to: * Something or someone of, from, or related to the country of Jamaica * Jamaicans, people from Jamaica * Jamaican English, a variety of English spoken in Jamaica * Jamaican Patois, an English-based creole language * Culture ...
descent, was the owner of the indie label and managed the group. Smith contributed musically and also choreographed the group's stage performances as they signed a deal with
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...
. The band went on the Scream IV tour as they promoted songs such as "Grind With Me" and "Your Body". Aside from being a recording artist, Smith is also an entrepreneur. Intrigued by the business possibilities of social media, he experimented with Pretty Ricky's Facebook page, testing out theories behind social networks for a full year until he found a system for gaining and monetizing followers. He then turned those ideas int
Adwizar
a company that manages and monetizes social media accounts. The company manages social media pages of artists such as Bow Wow,
Kevin Gates Kevin Jerome Gilyard (born February 5, 1986), better known by his stage name Kevin Gates, is an American rapper, singer, and entrepreneur. He is currently signed to Bread Winners' Association with a partnership with Atlantic Records. His debut ...
,
Soulja Boy DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer. He rose to prominence, after his self published debut single " Crank That (Soulja Boy)" peak ...
,
Master P Percy Robert Miller Sr. (born April 29, 1967), known by his stage name Master P, is an American rapper, record executive, record producer, actor, and entrepreneur. He is the founder of the record label No Limit Records, which was relaunched as ...
, Birdman, and Bone Thugs-n-Harmony. Smith is the creator of Grumpy Cat, a social media brand that has gone viral and is claimed to have made him a $100 million. On February 14, 2017, Smith released his first book, titled ''Spectacular Love: How to Make Good Love Last'', published by Bluestar Books.


2020

On December 7, 2020, Smith allegedly fake-sneezed and said "Coronavirus", resulting in an argument between him and a Disney employee. Smith eventually responded physically. According to an arrest affidavit from the Orange County Sheriff's Office, Smith accidentally punched the Disney employee while falling. Smith later responded that "There's 2 sides to every story."


Honors and awards

*2019 - Innovator Of The Year by ''
Black Enterprise ''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl ...
'' *2018 - Top 5 Most Influential Entrepreneurs in Tech and Music by ''
Black Enterprise ''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl ...
'' *2018 - The 10 Most Inspiring Business Leaders by ''Mirror Review'' *2017 - Greatest and Most Inspiring Entrepreneur by ''
Inc. Magazine ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events ...
'' *2017 - Top 10 Marketing Gurus To Watch in 2018 by '' Huffington Post'' *2019 - 14 Entrepreneurial Thought Leaders From Black Twitter by ''
Black Enterprise ''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl ...
'' *2019 - Best Privately Owned Company In America by
Entrepreneur Magazine ''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquarte ...


Discography


Singles

*2005: " Grind with Me" *2005: "Your Body" *2006: " Nothing but a Number" *2006: "
On the Hotline "On the Hotline" is a 2006 R&B and rap song by American quartet Pretty Ricky. It is the first single released for their second album ''Late Night Special'', released in January 2007. The single first premiered on BET's '' Access Granted'' on No ...
" *2007: "Love Like Honey" *2008: "Knockin Boots 08" *2008: "
Cuddle Up "Cuddle Up" is a song by American rock band the Beach Boys that was written by Dennis Wilson and Daryl Dragon. It was concurrently released in two formats on May 15, 1972. One version was released on the album ''Carl and the Passions – "So Tou ...
" (featuring
Butta Creame Butta Créame was an American R&B Duo originally of Malika Jean as ("ButtaFly") and Sade Matthews ("ButtaBaby"). Later becoming a quartet then consisting of Joann Cuffee ("Buttafly"), Amber Lewis ("Hot Butta"),Alisa Mullins ("Butta Baby") and Ken ...
) *2009: " Tipsy (In Dis Club)" *2009: " Say a Command" *2010: "Personal Freak" *2010: "
Cookie Cutter A cookie cutter in North American English, also known as a biscuit cutter outside North America, is a tool to cut out cookie/biscuit dough in a particular shape. They are often used for seasonal occasions when well-known decorative shapes are ...
" *2011: "Topless" *2015: "Puddles"


Filmography


Television


External links


Adwizar
- Smith's company
Grumpy Cat Twitter Page


References

{{reflist Living people 21st-century American businesspeople 21st-century American musicians American hip hop singers 1986 births