Spanfeller Media Group (SMG), a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

of publishing company

Tribune Publishing Tribune Publishing Company (briefly Tronc, Inc.) is an American newspaper print and online media publishing company. The company, which was acquired by Alden Global Capital in May 2021, has a portfolio that includes the ''Chicago Tribune'', t ...

, is a

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

company based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. It was founded in 2010 by

Jim Spanfeller James J. Spanfeller Jr. is an American executive known for running Forbes.com from 2001 to 2009. He is currently the CEO of G/O Media which consists primarily of sites that were previously part of Gawker Media. Spanfeller was hired by private e ...

, after leading the digital strategy at Forbes.com. Spanfeller Media Group operates two media sites as subject-specific digital destinations, ''The Daily Meal'', dedicated to food and drink, and ''The Active Times'', centered on outdoor sports and an active lifestyle.

History

Spanfeller Media Group (SMG) was founded in June 2010 by Jim Spanfeller. The concept of SMG was to highlight the content aspect of media and commission its websites to design and produce content by, for and about the web. The websites focus on core mass vertical content areas that do not presently have major dominating content sites.

Products

* ''The Daily Meal'', launched in January 2011 * ''The Active Times'', launched in June 2012

Financial

Starting in 2010, SEC fillings show that SMG raised $13,769,700 in funding before being sold to

. Tribune Publishing (known as

Tronc Tribune Publishing Company (briefly Tronc, Inc.) is an American newspaper print and online media publishing company. The company, which was acquired by Alden Global Capital in May 2021, has a portfolio that includes the ''Chicago Tribune'', t ...

at time), noted in their

Form 10-K A Form 10-K is an annual report required by the U.S. Securities and Exchange Commission (SEC), that gives a comprehensive summary of a company's financial performance. Although similarly named, the annual report on Form 10-K is distinct from the ...

for the fiscal year of 2017 that they had "completed acquisitions totaling $7.6 million of Spanfeller Media Group (SMG)".

Governance

SMG’s executive team comprises Jim Spanfeller, President & CEO; Jeff Bauer, Chief Product Officer; Jacqueline Stone, Senior Vice President, Marketing; Philip Barber, Chief Technology Officer; Sharon Jautz, Vice President, Human Resources. Spanfeller previously served as the President and CEO of Forbes.com, serving on the advisory boards of several early-stage Web start-ups. He has received numerous industry accolades such as the first ever Founders Award from the Interactive Advertising Bureau (IAB) for lifetime achievement. Currently, Spanfeller is Secretary of the Online Publisher’s Association (OPA) and is a Chairman Emeritus of the IAB.

References

External links

The Daily Meal

The Active Times

* Crain’s New York, July 28, 2013
Food industry develops taste for tech
* Folio: Mag, February 12, 2013
Spanfeller Media Lands $5 Million Series C Round
* Publishing Executive, August 16, 2012
Spanfeller Media Group's Daily Meal 'The Fastest Growing Website of its Kind'
* Folio: Mag, June 26, 2012
Spanfeller Media Launches Second Website
* New York Post, June 21, 2012
Getting Active
* Adexchanger.com, May 8, 2012
Jim Spanfeller: Publishers Need To Question The Rush To RTB
* Business Insider, August 2, 2011
Ex-Forbes.com CEO’s Spanfeller Media Group Scores $6 Million in Funding
*

Digiday ''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, a ...