{{Multiple issues, {{notability, Companies, date=November 2015
{{unreferenced, date=January 2013
{{structure, date=June 2024
Soundcraftsmen was a manufacturer of
high-end audio
High-end audio is a class of consumer home audio equipment marketed to audiophiles on the basis of high price or quality, and esoteric or novel sound reproduction technologies. The term can refer simply to the price, to the build quality of th ...
stereo components located in
Santa Ana, California
Santa Ana (Spanish language, Spanish for ) is a city in and the county seat of Orange County, California, United States. Located in the Greater Los Angeles region of Southern California, the city's population was 310,227 at the 2020 census. As ...
, United States.
The company was founded in 1961 by Ralph Yeomans, a concessionaire in
Fedco
Federal Employees' Distributing Company, known as Fedco, was a membership department store chain that operated in Southern California from 1948 to 1999.
History Beginning
The chain was unusual in that it was a nonprofit consumers' cooperative. ...
(a discount membership store chain in southern California, until the chain closed in 1999). Early Soundcraftsmen components included
tube
Tube or tubes may refer to:
* ''Tube'' (2003 film), a 2003 Korean film
* "Tubes" (Peter Dale), performer on the Soccer AM television show
* Tube (band), a Japanese rock band
* Tube & Berger, the alias of dance/electronica producers Arndt Rör ...
amplifier
An amplifier, electronic amplifier or (informally) amp is an electronic device that can increase the magnitude of a signal (a time-varying voltage or current). It is a two-port electronic circuit that uses electric power from a power su ...
s. Ralph Yeomans and Charles Gassett, a southern California audio equipment representative and international marketing entrepreneur selling Coastron Sherwood Electronic Laboratories receivers at the time, had an interest in expanding the brand nationwide. Yeomans and Gassett decided the first product was to be an equalizer, something not already on the market. They employed an electronics engineer, Paul Rolfes, in 1968 to design the equalizer. It was introduced by Gassett at the 1969 CES in New York. National distribution started in late 1970. In the mid-1970s they introduced their line of
preamplifier
A preamplifier, also known as a preamp, is an electronic amplifier that converts a weak electrical signal into an output signal strong enough to be noise-tolerant and strong enough for further processing, or for sending to a power amplifier a ...
s and
power amplifier
An audio power amplifier (or power amp) amplifies low-power electronic audio signals, such as the signal from a radio receiver or an electric guitar pickup, to a level that is high enough for driving loudspeakers or headphones. Audio power a ...
s, including the first preamplifier/equalizer combo. Soundcraftsmen equalizers and their compact "brick" style power amplifiers gained a sizable following among
audiophile
An audiophile (from + ) is a person who is enthusiastic about high-fidelity sound reproduction. The audiophile seeks to achieve high sound quality in the audio reproduction of recorded music, typically in a quiet listening space in a room with ...
s during the 1970s and 1980s. All Soundcraftsmen equalizers and amplifiers were made at the company's
Santa Ana, California
Santa Ana (Spanish language, Spanish for ) is a city in and the county seat of Orange County, California, United States. Located in the Greater Los Angeles region of Southern California, the city's population was 310,227 at the 2020 census. As ...
facility. In the early 1970s they also sold a solid-state stereo receiver, but only through the Fedco stores. It was built by
Electro-Voice
Electro-Voice (EV) is an American manufacturer of audio equipment, including microphones, amplifiers, and loudspeakers, focused on pro audio applications such as sound reinforcement and commercial and residential audiovisual installations. As ...
but shipped with a Soundcraftsmen brand faceplate; no national distribution was sought for this product.
As mentioned, Yeomans operated the HiFi Stereo Components Concession in Fedco under the vendor name of Coastron. The department was an independent concession within Fedco, hiring its own staff and renting floor space. Coastron supported its Fedco operations from a warehouse in Montebello, near
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. The second in command at Coastron was Robert Rann. Soundcraftsmen and Coastron-sold electronic and speaker products were repaired by a technician at the Montebello warehouse. Some repairs to the Soundcraftsmen brand Lancer speakers were often done in the back room of the sales departments by the salesmen.
Yeomans also owned and operated a local audio-video store in Costa Mesa, California, called Atlantic Stereo. Atlantic still operates, but has no affiliation with Yeomans.
Gassett, the marketing entrepreneur, took the Soundcraftsmen equalizer, preamplifier and power amplifier nationally and internationally. It was Gassett, becoming President and CEO of Soundcraftsmen, who took the Coastron/Fedco "House Brand" from a few hundred thousand per year to a multimillion-dollar company. Gassett left in 1980 to expand his international business.
In 1991, the company was acquired by MTX and was renamed MTX Soundcraftsmen. In the mid-1990s MTX discontinued production of Soundcraftsmen components.