SoundOn is a music marketing and distribution platform founded in 2021 by

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

. It mainly provides song distribution and artist services. The tool lets users upload music directly to TikTok to earn

royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or ...

, while allowing them to retain their

copyright A copyright is a type of intellectual property that gives its owner the exclusive legal right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, ...

on the music. The service also distributes artists' music to other platforms. The platform provides support including audience insights and development advice. Powered by TikTok, SoundOn was designed to serve as a platform for new musicians. On the platform, artists receive all of their royalties in the first year, and 90% after that. As of July 2023, it is available in the US, the UK, Australia, Brazil,

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

, and New Zealand, among others.

History

The platform began beta testing in the fall of 2021. Since its launch in 2022, singers Muni Long, Games We Play, Abby Roberts, and Chloe Adams have published their songs on SoundOn. In March 2022, the service was officially rolled out. SoundOn was initially introduced in Brazil and Indonesia. In July 2022, it launched a pre-release feature. In December 2022,

Dolly Parton Dolly Rebecca Parton (born January 19, 1946) is an American singer, songwriter, musician, actress, and philanthropist, known primarily as a country music, country musician. After achieving success as a songwriter for others, Parton's debut album ...

formally released her song "Berry Pie" via the platform. In February 2023, SoundOn became available in Australia. In March, it made an appearance at

SXSW South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...

Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...

and organized activities related to interaction with artists.

References

External links

* {{TikTok navbox Music streaming services TikTok ByteDance Digital audio distributors