Soraida Martinez (born July 30, 1956 in Harlem, New York) is an American visual artist of Puerto Rican descent known for her contemporary
abstract expressionist
Abstract expressionism is a post–World War II art movement in American painting, developed in New York City in the 1940s. It was the first specifically American movement to achieve international influence and put New York at the center of th ...
paintings and social commentary. She is the creator of the art movement,
Verdadism.
Early life and education
Martinez was born in
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
in 1956 and has Puerto Rican heritage.
Martinez started painting at age eight.
After moving to
Vineland, New Jersey
Vineland is a city in Cumberland County, in the U.S. state of New Jersey. As of the 2020 U.S. census, the city had a total population of 60,780. The Census Bureau's Population Estimates Program calculated that the city's population was 61, ...
at the age of 14, Martinez studied art at
Glassboro State College
Rowan University is a public research university in Glassboro, New Jersey, with a medical campus in Stratford and medical and academic campuses in Camden. It was founded in 1923 as Glassboro Normal School on a site donated by 107 residents. ...
, where she graduated in 1981 with a Bachelor of Fine Arts with a specialization in design;
she also has a Liberal Arts degree focusing on psychology from
Cumberland County College
Cumberland County College was a public community college in Vineland and Millville, Cumberland County, New Jersey. It became the Cumberland Campus of Rowan College of South Jersey (RCSJ–Cumberland) on July 1, 2019 as part of a merger with ...
,
Vineland, New Jersey
Vineland is a city in Cumberland County, in the U.S. state of New Jersey. As of the 2020 U.S. census, the city had a total population of 60,780. The Census Bureau's Population Estimates Program calculated that the city's population was 61, ...
in 1978.
[Martinez, Soraida]
''Soraida's Verdadism: The Intellectual Voice of a Puerto Rican Woman on Canvas : Unique, Controversial Images and Style''
p. 100. Soraida, 1999. . Accessed October 25, 2018. "Soraida's parents separated when she was fourteen and her mother moved the family to Vineland, a small southern New Jersey town where Puerto Ricans were generally not accepted. Education: 1978 - Graduated with an Associate in Arts Degree from Cumberland County College, Vineland, New Jersey; 1981 - Graduated with a Bachelor of Arts in Fine Arts degree from Glassboro State College (now called Rowan University)"
Career and art
Martinez has been the owner of an art and design studio since 1986.
Her art is very abstract and hard-edged. Every painting is accompanied by writing, usually in the form of social commentary and often based on her personal experiences.
Her paintings have been called "audacious."
Martinez's outspoken social commentary is also well known. She has been noted as a person who raises awareness of topics that are considered "too taboo to be discussed in mainstream American society."
Verdadism
Since 1992 Soraida Martinez has been known as the creator of
Verdadism, a form of
hard-edge abstraction where each painting is accompanied by a written
social commentary
Social commentary is the act of using rhetorical means to provide commentary on social, cultural, political, or economic issues in a society. This is often done with the idea of implementing or promoting change by informing the general populace ab ...
. Verdadism is a
neologism
A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
created by combining the Spanish word, v''erdad'' (truth) and the English suffix for theory (ism).
Verdadism has influenced a number of contemporary artists and writers and is used by educators to help teach concepts such as diversity and cultural understanding.
Martinez's art is intended to connect "two distinct, yet integral parts: the visual and the written word."
Viewers are drawn to both the artist's abstract paintings and her commentaries on humanity and the universal human condition. According to Martinez' artist's statement, "My art reflects the essence of my true self and the truth within me...My struggle is for recognition, acceptance and inclusion; and, against
racism
Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
,
sexism
Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers prima ...
and the dominant eurocentric male society, which never expected much from me but still did not allow my voice to be heard. My belief is that one must empower oneself with one's own truth..."''.''
Martinez has gained recognition and received many awards for this unique thought-provoking and visually stimulating art style.
Among many other social and philosophical issues, Soraida’s
Verdadism paintings also address sexism,
racism
Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
and
stereotyping
In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
for the purpose of promoting hope, peace, tolerance and social change. In 1999, Martinez wrote a book on the Art of
Verdadism called ''Soraida's Verdadism: The Intellectual Voice of a Puerto Rican Woman on Canvas; Unique, Controversial Images and Style.''
[
The Verdadism art style has been featured in many magazines and newspapers, as well as on radio and television; many of the Verdadism paintings have been used as covers for books and scholarly journals. Educational organizations and elementary school teachers also use the artist's paintings and art book to teach students about tolerance and diversity.] The Verdadism Art Book is also being used as a textbook for a visual rhetoric course at Willamette University
Willamette University is a private liberal arts college with locations in Salem and Portland, Oregon. Founded in 1842, it is the oldest college in the Western United States. Originally named the Oregon Institute, the school was an unaffiliated ...
.
Awards and recognition
In 1996, Martinez was appointed by the governor of New Jersey, Christine Todd Whitman
Christine Temple Whitman (née Todd; born September 26, 1946) is an American politician and author who served as the 50th governor of New Jersey from 1994 to 2001 and as Administrator of the Environmental Protection Agency in the administration ...
, to a seat on the New Jersey State Council on the Arts
The New Jersey State Council on the Arts was founded in 1966 to support artistic activities in the state of New Jersey. It is funded by the New Jersey State Legislature and the National Endowment for the Arts
The National Endowment for the Art ...
, where she was a member until she resigned in 2000.
In 2008, Martinez was recognized (along with other notable actors, artists, designers, directors and writers) as one of the 15 most prominent Hispanic Americans
Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spanish and/or Latin American ancestry. More broadly, these demographics include all Americans who identify as ...
in the Arts. In 2013, Martinez was singled out by the Huffington Post as one of the ten best Latino artists in the U.S.
Through her art, Martinez is an advocate and humanitarian who visits young children in schools in order to encourage and inspire them to strive to achieve their fullest potential. Martinez is frequently asked to do exhibitions on her Verdadism art and philosophy at universities, institutions and corporations.
Quotes
"In this society, we have been conditioned to be what people want us to be. We--as individuals--are afraid to be individuals. That's because American society...is actually not so open-minded when it comes to new ideas or different races. And, as human beings, we all know that; therefore, many of us have the terror of demasking ourselves. Most of us would rather die than let someone really know us."
"Art can plant a seed in someone's mind."
"I tell... kids about empowering themselves through education. And they see me as a role model. A professional artist. A Puerto Rican woman. I made it. But I wish someone had told me what I'm telling them."
References
Sources
* ''Encyclopedia Latina: History, Culture, and Society in the United States by Ilan Stavans, Harold Augenbra'' - Published Grolier
Grolier was one of the largest American publishers of general encyclopedias, including '' The Book of Knowledge'' (1910), '' The New Book of Knowledge'' (1966), ''The New Book of Popular Science'' (1972), '' Encyclopedia Americana'' (1945), '' A ...
Academic Reference.
* ''Social Work with Latinos: A Cultural Assets Paradigm by Melvin Delgado'' - Published 2006 Oxford University Press
Oxford University Press (OUP) is the university press of the University of Oxford. It is the largest university press in the world, and its printing history dates back to the 1480s. Having been officially granted the legal right to print book ...
.
* ''Adiós, Borinquen Querida: La diáspora puertorriqueña, su historia y sus aportaciones ("ADIOS, BORINQUEN QUERIDA": THE PUERTO RICAN DIASPORA, ITS HISTORY, AND CONTRIBUTIONS”) by Edna Acosta-Belén'' - Published 2000 CELAC.
External links
Official site
{{DEFAULTSORT:Martinez, Soraida
Living people
1956 births
People from Vineland, New Jersey
Rowan University alumni
American women painters
Puerto Rican painters
Puerto Rican women painters
20th-century American women artists
21st-century American women artists