The Sony Vision-S is an
all-electric automobile platform
A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is prac ...
that was developed by
Sony
is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
, with the first model unveiled at the 2020
Consumer Electronics Show
CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typi ...
(CES) in
Las Vegas
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
as the Vision-S Concept. When the second concept was unveiled in 2022 as the Vision-S 02, the original concept was
retroactively renamed to Vision-S 01. Sony plans to use the Vision-S platform to develop future electric vehicles under a new wholly-owned subsidiary, Sony Mobility Inc., which will assume responsibility for the Vision-S platform and vehicle development in the spring of 2022. The Vision-S platform is fully electric and designed to emphasize the user experience of autonomous driving, as well as accommodate the growth of technology in future models.
History
The Vision-S concept was designed by Sony's AI/Robotics division in collaboration with multiple companies in the automotive sector, including
Magna International
Magna International Inc. is a Canadian parts manufacturer for automakers. It is one of the largest companies in Canada and was recognized on the 2020 ''Forbes'' Global 2000. The company is the largest automobile parts manufacturer in North Amer ...
,
Continental AG
Continental AG, commonly known as Continental and colloquially as Conti, is a German multinational automotive parts manufacturing company. Headquartered in Hanover, Lower Saxony, it is the world's third- largest automotive supplier and the fo ...
,
Elektrobit,
Benteler, and
Bosch, featuring the latest technologies from Sony and its partners related to the automotive sector, such as always-on connectivity, sensory devices, and
autonomous driving
Vehicular automation is using technology to assist or replace the operator of a vehicle such as a car, truck, aircraft, rocket, military vehicle, or boat. Assisted vehicles are ''semi-autonomous'', whereas vehicles that can travel without a ...
. The first Vision-S was manufactured by
Magna Steyr.
The project was led by Sony's AI/Robotics team, previously responsible for the
AIBO
AIBO (stylized as aibo, abbreviated as Artificial Intelligence RoBOt, homonymous with , "pal" or "partner" in Japanese) is a series of robotic dogs designed and manufactured by Sony. Sony announced a prototype Aibo in mid-1998, and the first co ...
robotic dog, and engineering and initial testing were performed at the Magna-Steyr facilities in
Graz
Graz () is the capital of the Austrian Federal states of Austria, federal state of Styria and the List of cities and towns in Austria, second-largest city in Austria, after Vienna. On 1 January 2025, Graz had a population of 306,068 (343,461 inc ...
, Austria.
[
At the 2021 CES, Sony provided an update on the Vision-S concept after road testing to refine the vehicle's sensor suite and features.][ Izumi Kawanishi, the chief executive of Sony AI/Robotics, outlined Sony's vision in a May 2021 keynote address; like AIBO and the autonomous drone Airpeak also unveiled at the 2021 CES, Vision-S was meant to showcase Sony's development of ]artificial intelligence
Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
. The three guiding concepts of Vision-S are safety, entertainment, and adaptability; safety would be implemented through autonomous driving, while entertainment is what Sony is perhaps best known for, and adaptability refers to the planned continuous evolution of features as well as contributions to environmental sustainability.
For the 2022 CES, Sony exhibited a second concept based on the same platform, the Vision-S 02 sport-utility vehicle and announced they were forming a new company, Sony Mobility, which will focus on the group's electric car efforts. In March 2022, Sony and Honda
commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan.
Founded in October 1946 by Soichiro Honda, Honda has bee ...
announced they would launch an unnamed joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
to plan, develop, and sell battery-electric vehicles starting in 2025. Initially, the vehicles would be manufactured at one of Honda's existing factories.
Design
Daisuke Ishii stated the "S" in Vision-S stands for sensing, safety, society, and Sony. The Vision-S platform is equipped with two 200 kW electric motors and all-wheel drive. The drivetrain has a wheelbase of 3030mm and uses air-spring Double wishbone suspension.
Inside, a panoramic touchscreen
A touchscreen (or touch screen) is a type of electronic visual display, display that can detect touch input from a user. It consists of both an input device (a touch panel) and an output device (a visual display). The touch panel is typically l ...
is built into the dashboard, accompanied by Sony's 360 Reality Audio. The backs of the driver and front passenger's seat are each equipped with a display, and the car has a 5G cellular connection, allowing passengers to stream and play games by remotely connecting to PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
game console
A video game console is an electronic device that outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home consoles, which are generally placed in a permanent location conne ...
s.[
]
Safety
At launch, the Vision-S concept included 33 sensors.[ After further testing and refinement, the concept was upgraded to carry 40 sensors (18 cameras, 18 radars, and 4 lidar),] including CMOS
Complementary metal–oxide–semiconductor (CMOS, pronounced "sea-moss
", , ) is a type of MOSFET, metal–oxide–semiconductor field-effect transistor (MOSFET) semiconductor device fabrication, fabrication process that uses complementary an ...
, solid state lidar
Lidar (, also LIDAR, an acronym of "light detection and ranging" or "laser imaging, detection, and ranging") is a method for determining ranging, ranges by targeting an object or a surface with a laser and measuring the time for the reflected li ...
, Radar
Radar is a system that uses radio waves to determine the distance ('' ranging''), direction ( azimuth and elevation angles), and radial velocity of objects relative to the site. It is a radiodetermination method used to detect and track ...
and time-of-flight camera
A time-of-flight camera (ToF camera), also known as time-of-flight sensor (ToF sensor), is a range imaging camera system for measuring distances between the camera and the subject for each point of the image based on time-of-flight, the round ...
s which collectively form an advanced driver assistance suite called "Safety Cocoon". Safety Cocoon will be capable of simpler lane and parking assist features in the beginning but through the use of over-the-air updates, Sony hopes to achieve a level 4 or higher of self-driving.[
]
Models
Vision-S 01
Sony Vision-S 01 (previously known as the Vision-S Concept vehicle at its 2020 launch) is a 4-seat sedan and was the first vehicle developed on the Vision-S concept. It uses the common Vision-S platform and drivetrain, giving Vision-S 01 a time of 4.8 seconds and a top speed of . The Vision-S concept was unveiled at the 2020 Consumer Electronics Show in Las Vegas by CEO Kenichiro Yoshida
Kenichiro Yoshida (born 20 October 1959) is a Japanese businessman currently serving as executive chairman of Sony. He previously served as president and CEO from April 2018 to April 2025, succeeding Kazuo Hirai, prior to which Yoshida was the c ...
.[
During development, the Vision-S Concept/01 was known under the code name "Safety Cocoon".][ After the vehicle was brought back to Graz for further testing and development, it was sent to ]Tokyo
Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
in July 2020 for on-road testing.
Vision-S 02
Viewers of the publicity video that accompanied the original Vision-S concept noted that a crossover SUV appeared to be in development at the same time. The Sony Vision-S 02 is a 7-seat SUV, the second vehicle developed on the Sony Vision-S platform and unveiled at CES 2022. Acceleration numbers have not been disclosed, but considering that the SUV is 130 kg heavier than the Vision-S 01 sedan, the 0–100 km/h time is likely more than the 4.8 seconds of the sedan. The Vision-S 02 has a top speed of 112 mph (180 km/h).
See also
Competitive models:
* Lucid Air[
* Porsche Taycan][
* ]Tesla Model Y
The Tesla Model Y is a Battery electric vehicle, battery electric compact crossover SUV produced by Tesla, Inc. since 2020. The vehicle was presented in March 2019 as the company's fifth production model since its inception after the Tesla Road ...
References
External links
*
{{Sony Corp
Vision-S
Electric concept cars
Concept cars
All-wheel-drive vehicles
Mid-size cars
Sports sedans
Electric sports cars
Mid-size sport utility vehicles
Luxury sport utility vehicles
Sony Vision-S 01
Sony Vision-S 02