Sony SAB (formerly SAB TV) is an Indian

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by Culver Max Entertainment.

History

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. The high-definition feed of the channel was launched on 5 September 2016. ''Yes Boss'' is one of the longest-running show on the channel. After ''Yes Boss'', ''

Taarak Mehta Ka Ooltah Chashmah ''Taarak Mehta Ka Ooltah Chashmah'' () is an Indian sitcom based on the weekly column "Duniya Ne Undha Chasma" by Taarak Mehta in '' Chitralekha'' magazine. It is produced by Asit Kumar Modi. It premiered on 28 July 2008 and airs on Sony S ...

'' became the longest-running show.

Programming

Sony SAB's current programming includes ''

'', '' Maddam Sir'', ''

Wagle Ki Duniya – Nayi Peedhi Naye Kissey Wagle Ki Duniya – ''Nayi Peedhi Naye Kissey'' () is an Indian sitcom that premiered on 8 February 2021 on Sony SAB. It is based on characters created by noted cartoonist, R. K. Laxman, especially the common man about the issues of the comm ...

'', '' Pushpa Impossible'', '' Ali Baba: Dastaan-E-Kabul'' and '' Dil Diyaan Gallaan''.

References

External links

Official website

Watch Sony SAB TV Live
on Sony Liv Television stations in Mumbai Television channels and stations established in 2000 Hindi-language television stations Sony Pictures Networks India Hindi-language television channels in India Sony Pictures Entertainment Entertainment-related YouTube channels {{India-tv-stub