Rolly was an

egg An egg is an organic vessel grown by an animal to carry a possibly fertilized egg cell (a zygote) and to incubate from it an embryo within the egg until the embryo has become an animal fetus that can survive on its own, at which point the ...

-shaped

digital Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software ...

robotic Robotics is the interdisciplinary study and practice of the design, construction, operation, and use of robots. Within mechanical engineering, robotics is the design and construction of the physical structures of robots, while in computer s ...

music player made by

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

, combining music functions with robotic dancing. It has two wheels that allow it to rotate and spin, as well as two bands of colored LED light running around its edge and cup-like "wings" (or "arms" according to the Sony sonystyle USA website) which can open and close on either end, all of which can be synchronized to the music being played. Rolly has several operating modes, including

Bluetooth Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is li ...

functionality. Rolly can play music streamed directly from any

-enabled cell phone, computer, or mp3 player. Rolly is able to dance along to streaming music, but the Rolly Choreographer software produces far better results when it analyzes tracks and creates motion files before loading them onto Rolly. The Rolly player uses files to store motion data along with a particular music track. Pre-made motion files can be downloaded and uploaded from Rolly Go. Rolly also has an

accelerometer An accelerometer is a device that measures the proper acceleration of an object. Proper acceleration is the acceleration (the rate of change (mathematics), rate of change of velocity) of the object relative to an observer who is in free fall (tha ...

which detects if the player is laying horizontally or being held upright. When held upright, the track next/previous can be controlled by the top wheel and volume up/down can be controlled by the bottom wheel. Tracks can be shuffled by holding the unit upright, pressing the button once, then shaking the unit up and down (light color changes to purple). You can return to continuous play (light color blue) by simply repeating this process. Rolly has 2 gigabytes of flash

memory Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembe ...

to store music files. In some markets it came pre-loaded with the track Boogie Wonderland by

Earth, Wind & Fire Earth, Wind & Fire (abbreviated as EW&F or EWF) is an American band formed in Chicago, Illinois in 1969. Their music spans multiple genres, including jazz, R&B, soul, funk, disco, pop, Latin and Afro-pop. They are among the best-selling ba ...

. On August 20, 2007,

launched an initial teaser advertising campaign for the product. The product was unveiled on September 20, 2007, and went on sale in Japan on September 29, and was for sale at the Sony sonystyle USA websiteSEP-30BTWHI , Rolly Sound Entertainment Player - White , Sony , SonyStyle USA
/ref> for $229.99 USD, down from $399.99 USD. It is available in black and white. Sony offers the "Engrave it." option for this item, and a number of accessories, including "arms" in different colors. Around 2009, the Rolly appeared to be discontinued.

Sony BSP60

In 2015 Sony presented a

speaker featuring a similar design and feature set as the Rolly boasted, with the addition of an OLED display and support for voice commands.

References

External links

Fan Page and Support For Rolly Sep 10/50 (Japanese Version) and Sep-30BT

Sony Rolly - Era -Viral Video by Claw Films London

Head and Neck Sessions vs. Sony Rolly

Sony Rolly takes disco to the streets

Sony Rolly dances to Footloose
{{Sony Corp Entertainment robots Robotics at Sony Sony products Discontinued products 2007 robots Products and services discontinued in 2009 Rolling robots Audio players