Sony India

Sony India Pvt. Ltd., is the Indian subsidiary of Japan's Sony Corporation, based in New Delhi.

Sony's principal Indian businesses include marketing, sales and after-sales service of electronic products & software exports.

In India, Sony has its footprint across all major cities and towns in the country through a distribution network of over 20,000 dealers and distributors, 300 exclusive Sony outlets and 25 direct branch locations. Moreover, Sony's 19 sales branches cover a total of 450 cities. It has also developed a network of 270 Sony Center and established 30 warehouses across the country to manage its supply chain effectively.

In January 2024, Sony India terminated its proposed merger with Zee Entertainment Enterprises, citing unmet financial conditions. In August 2024, both companies agreed to settle their legal disputes, withdrawing all claims against each other with no continuing obligations.

Sony India Software Centre

Sony currently has global software development facilities in the United States, Europe, Japan, China and India. Among these, Sony India Software Centre (SISC), located in Bengaluru—India’s Silicon Valley—has expanded notably in recent years. Established in 1997, SISC serves as a development base for software used in a wide range of products manufactured by Sony Group companies around the world and as the Group’s global offshore IT centre. With the role of software taking on ever-greater importance in this digitized age, SISC is rapidly augmenting its team of engineers. In fiscal year 2010, ended 31 March 2011, SISC had approximately 1,000 engineers on staff. Their work contributed to efforts of the entire Sony Group to advance state-of-the-art 3D technologies, as well as to the development of new products, including Sony Internet TV, Sony Tablet and Android based mobile phones and other devices. As the Group’s strategic offshore IT centre, they worked together with Sony Group companies with the aim of reinforcing the Group’s operating foundation.

In early 2012, Sony Corp restructured its India business by creating two separate units, one for undertaking sales and marketing operations, headquartered at New Delhi and the other for focusing on software and product development based in Bengaluru. As a result, Sony India Software Centre Pvt. Ltd. was de-merged from Sony India Pvt. Ltd. as a separate entity aiming at more effective operations.

Broadcasting and sports

In November 2024, Sony India secured exclusive broadcasting rights for all Asian Cricket Council (ACC) tournaments until 2031, valued at approximately $170 million.

In April 2024, Formula E and Sony India entered into a three-year exclusive media partnership. Sony Sports Network and SonyLIV stream all Formula E races live in India.

Products and marketing

In September 2024, Sony launched new AI-powered BRAVIA 4K OLED TV models—Series 7, 8, and 9—with technologies such as Dolby Vision, Dolby Atmos, and IMAX Enhanced. As part of the campaign titled "Cinema is Coming Home," filmmaker S.S. Rajamouli was introduced as the brand ambassador.

In May 2024, the company introduced the BRAVIA 2 Series TVs, available in sizes from 43 to 65 inches. These models include 4K Ultra HD resolution, the X1 Picture Processor, Dolby Audio, and run Google TV.

Market presence

For the 2024 Onam season, Sony India targeted ₹150 crore in sales in Kerala, an increase from ₹100 crore in 2023. The focus was on promoting premium products through the "Cinema is Coming Home" campaign.

Notes and references

External links

Sony India website

Sony Corporation website

{{Sony Corp

Entertainment companies of India
Sony subsidiaries
Indian subsidiaries of foreign companies
Mass media companies of India
Mass media companies based in Delhi
Indian companies established in 1994
Entertainment companies established in 1994
Mass media companies established in 1994