Sonicare is the brand name of an
electric toothbrush
An electric toothbrush, motorized toothbrush, or battery-powered toothbrush is a toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillating, oscillation or rotation-oscillation (where the brush head alternates clockwi ...
produced by
Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
.
History
In 1987, David Giuliani, an entrepreneur with a background in electrical engineering, met with University of Washington professors Drs. David Engel and Roy Martin. They formed a new company named GEMTech to promote a dental hygiene device using a
piezoelectric
Piezoelectricity (, ) is the electric charge that accumulates in certain solid materials—such as crystals, certain ceramics, and biological matter such as bone, DNA, and various proteins—in response to applied stress (mechanics), mechanical s ...
multimorph
transducer
A transducer is a device that Energy transformation, converts energy from one form to another. Usually a transducer converts a signal in one form of energy to a signal in another.
Transducers are often employed at the boundaries of automation, M ...
. After several years of research and creating prototypes, the Sonicare toothbrush was introduced in 1992.
In 1995, GEMTech changed its name to Optiva Corporation.
The company was originally headquartered in
Bellevue, Washington
Bellevue ( ) is a city in the Eastside (King County, Washington), Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area, and the f ...
, and moved to
Snoqualmie, Washington
Snoqualmie ( ) is a city next to Snoqualmie Falls in King County, Washington, United States. It is east of Seattle. Snoqualmie is home to the Northwest Railway Museum. The population was 14,121 at the 2020 census.
Etymology
The name "Sno ...
, in 1999. The plant in Snoqualmie was later supplemented by an additional facility in
Auburn, Washington
Auburn is a city in King County, Washington, King County, Washington (state), Washington, United States (with a small portion crossing into neighboring Pierce County, Washington, Pierce County). The population was 87,256 at the 2020 United States ...
. In October 2000, Philips Domestic Appliances and Personal Care, a division of
Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
, acquired the company. A few months later Optiva Corporation changed its name to Philips Oral Healthcare, Inc. By the end of 2001, Sonicare had become the number-one selling rechargeable power toothbrush in the United States.
In 2003, to improve Philips brand recognition in the US, Philips rebranded the Sonicare toothbrush as "Philips Sonicare".
Product and technology

The brush head vibrates at hundreds of times per second, with the latest models at 31,000 strokes per minute (517 Hz) or 62,000 movements per minute (1033 Hz). Rather than connecting to its charger with conductors, it uses
inductive charging
Inductive charging (also known as wireless charging or cordless charging) is a type of wireless power transfer. It uses electromagnetic induction to provide electricity to portable devices. Inductive charging is also used in vehicles, power tool ...
—the charger includes the primary winding of the voltage-reducing transformer and the handle of the brush includes the secondary winding. The replaceable head is also driven magnetically. Currently, there are multiple types of Sonicare brushes.
Effectiveness
Based on 10 relevant studies, a 2014
Cochrane review concluded that electric toothbrushes with side-to-side lateral motion, including Sonicare brushes, were similarly effective as
manual toothbrushes in reducing
dental plaque
Dental plaque is a biofilm of microorganisms (mostly bacteria, but also fungi) that grows on surfaces within the mouth. It is a sticky colorless deposit at first, but when it forms Calculus (dental), tartar, it is often brown or pale yellow. It is ...
and
gingivitis
Gingivitis is a non-destructive disease that causes inflammation of the gums; ulitis is an alternative term. The most common form of gingivitis, and the most common form of periodontal disease overall, is in response to bacterial biofilms (also ...
. A 2004 review found that the
Oral-B
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, Cali ...
toothbrush with
oscillating rotating motion removed plaque more thoroughly than Sonicare toothbrushes; the review also identified no clinical evidence that the Sonicare toothbrush generates "dynamic fluid activity" that would eliminate plaque, as claimed in Sonicare's marketing.
See also
*
Electric toothbrush
An electric toothbrush, motorized toothbrush, or battery-powered toothbrush is a toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillating, oscillation or rotation-oscillation (where the brush head alternates clockwi ...
References
{{Philips
Philips products
Personal care brands
Oral hygiene
Dental equipment
Products introduced in 1992