Songzio

Songzio is a South Korean fashion house based in Paris and Seoul. Founded in 1993, Songzio is one of South Korea’s first designer houses that has served a foundational role in South Korea’s fashion industry. The brand is known for its artistic and avant garde aesthetics, and presents its collection during Paris Fashion Week.

The brand operates 80 stores globally with two flagship stores in Paris, France and Seoul, South Korea. Songzio house features both womenswear and menswear with 5 labels: Songzio, flagship collection brand, Songzio Homme, contemporary menswear brand, Songzio Woman, contemporary womenswear brand, Zzero Songzio, youth label, and Ziosongzio, formalwear brand. The brand expanded significantly during the early 2020s under Jay Songzio’s creative direction, reporting an annual revenue of USD70 million in 2023.

History

The brand was founded in Seoul in 1993 by Zio Song and has been a leading force in South Korea’s fashion industry, often referred to as one of Korean Fashion’s ‘Big Three’ with Wooyoungmi and Juun.J. From 1993 to 2006, the brand featured its menswear collection during Seoul Fashion Week, frequently featuring South Korean celebrities such as Cha Seung-won, Lee Soo-hyuk, and Bae Jung-nam.

Since 2006, Songzio has featured its collection during Paris Fashion Week. Between 2016 and 2017, the brand was invited as a guest designer to present its collection during London Fashion Week.

In 2018, Jay Songzio, Zio Song's son, assumed the role of creative director and chief executive officer, announcing a rebranding and expansion of the brand. From 2018 to 2023, the brand launched 4 new labels and expanded from a single flagship store in Seoul to over 80 stores globally.

Brands

Songzio, founded in 1993, is the Songzio house's flagship brand, which has featured its avant-garde and art to wear collection during Paris Fashion Week. The brand has two global flagship stores: one in Paris and one in Seoul. Songzio has four other sub-labels: Songzio Homme, a high end menswear brand; Zzero Songzio, a youth label; Songzio Woman, a high end womenswear brand; and Ziosongzio, a contemporary menswear brand.

Stores

Songzio operates over 80 stores throughout the world in department stores and multi-label stores like Printemps, Harvey Nichols, Shinsegae Department Stores, Hyundai Department Stores, Lotte Department Store as well as online retailers such as Farfetch and HBX.

The brand also operates two flagship stores: one in The Marais, Paris, and one in Gangnam, Seoul called Galerie Noir. Songzio’s Seoul flagship store, Galerie Noir, is a five story building featuring Songzio’s four labels and an art gallery with works from Korea’s young contemporary artists. The brand has also announced plans to open a third flagship store in Paris and a fourth flagship store in New York City in 2025.

Collaborations

Songzio is known for its frequent collaborations with international studios and artists. Songzio was the first Korean designer brand to collaborate with The Walt Disney Company, Tim Burton (The Nightmare Before Christmas), Pixar (Toy Story), and also K-pop artists such as Mino (SS21).

References

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High fashion brands
Companies based in Seoul
South Korean brands
Clothing brands of South Korea