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Somersby cider is a brand of 4.5% abv cider by Danish brewing company
Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. ...
. Developed in 2008, it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of
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, Australia,
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. Of the world's ten biggest cider brands, Somersby was the one that grew most in 2012. In 2012, Carlsberg UK developed and introduced a new version of Somersby Cider specific to the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
market. Somersby Cider UK is a 4.5% ABV medium dry cider with no artificial flavours or sweeteners. Despite its Danish origin, the cider is marketed in many territories as being the creation of "Lord Somersby", a fictional English
Lord Lord is an appellation for a person or deity who has authority, control, or power over others, acting as a master, chief, or ruler. The appellation can also denote certain persons who hold a title of the peerage in the United Kingdom, or ...
.


Varieties

Apart from pure apple cider, the Somersby brand is also being used for
pear cider Perry, also known as pear cider, is an alcoholic beverage made from fermented pears, traditionally the perry pear. It has been common for centuries in England, particularly in Gloucestershire, Herefordshire, and Worcestershire. It is also mad ...
, blackberry-flavoured apple cider, rhubarb, elderflower, ginger lemon, blueberry, apple burst, cranberry-flavoured apple cider, citrus-flavoured apple cider, watermelon-flavoured apple cider and a calorie-reduced apple cider. In Poland, the brand ''Somersby'' is used by Carlsberg to market fruit-flavoured beer instead of cider. This is due to the relative unpopularity of cider as a type of drink among Polish customers, as well as legal restrictions on the sale and marketing of cider in the country, which include a ban on advertisement.


Somersby Apple Cider

* Appearance: Light Amber * Aroma: Granny Smith Apples. * Taste: Very Sweet, But Not Candied. * Mouthfeel: Slightly Bubbly. * Alcohol content: 4.5% ''Ingredients:'' Water, fermented apple juice, sugar, apple juice concentrate, citric acid (acidity Regulator), flavour (apple), potassium sorbate (as a Preservative), caramel colour.


Somersby Pear Cider

* Appearance: Pale with a yellow tinge. * Aroma: Sweet pear. * Taste: Sweet and crisp. Refreshing on a warm day. * Mouthfeel: Slightly Bubbly. * Alcohol content: 4.5% ''Ingredients:'' Purified drinking water, concentrated pear juice, sugar, pH-adjusting agent – citric acid.


″Apple Beer Drink″

In Poland, Switzerland and Quebec, Carlsberg uses ''Somersby'' brand for a beverage that is mixture of beer (45%) and apple flavoured drink (55%). Since this product cannot be classified as a cider, it is sold as ''Apple Beer Drink''.


See also

* List of cider brands


References


Further reading

* Virtue, Graeme (26 April 2013)
"The new Somersby advert: it's time for iCider"
''
The Guardian ''The Guardian'' is a British daily newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide ...
''.
Somersby ''Cider Case Study: Establishing an Alcohol Category Adjacent to Beer''
Datamonitor Plc. 2010. * Kleinman, Alexis (March 27, 2013)

Huffington Post.
"Somersby Cider boosts presence in pubs"
''The Publican's Morning Advertiser''.
"Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store Light on the palate, heavy on the puns"
''
Ad Week ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
''.
"Carlsberg extends social content drive to Somersby cider brand"
''
Marketing Week ''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. History and profile ''Marketing Week'' was launched in March 1978. Its co-founders were ...
''.


External links

* Brands of cider Danish brands Carlsberg Group Products introduced in 2008 {{Alcoholic drinks