Somersby (marketed as Somersby Cider in English speaking countries) is a brand of 4.5% abv
cider
Cider ( ) is an alcoholic beverage made from the Fermented drink, fermented Apple juice, juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and Ireland. The United Kingdom has the world's highest ...
by Danish brewing company
Carlsberg Group
Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. Th ...
. Developed in 2008, it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
Israel
Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...
,
Nepal
Nepal, officially the Federal Democratic Republic of Nepal, is a landlocked country in South Asia. It is mainly situated in the Himalayas, but also includes parts of the Indo-Gangetic Plain. It borders the Tibet Autonomous Region of China Ch ...
,
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
,
New Zealand
New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
,
Malaysia
Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
,
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
,
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
,
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
,
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
,
Sri Lanka
Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
, the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and
Laos
Laos, officially the Lao People's Democratic Republic (LPDR), is the only landlocked country in Southeast Asia. It is bordered by Myanmar and China to the northwest, Vietnam to the east, Cambodia to the southeast, and Thailand to the west and ...
.
In 2012,
Carlsberg UK developed and introduced a new version of Somersby Cider specific to the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
market. Somersby Cider UK is a 4.5% ABV medium dry cider with no artificial flavours or sweeteners.
Despite its Danish origin
, the cider is marketed in many territories as being the creation of "Lord Somersby", a fictional English
Lord
Lord is an appellation for a person or deity who has authority, control, or power (social and political), power over others, acting as a master, chief, or ruler. The appellation can also denote certain persons who hold a title of the Peerage o ...
.
Varieties
Apart from pure apple cider, the Somersby brand is also being used for
pear cider
Perry or pear cider is an alcoholic beverage made from fermentation (food), fermented pears, traditionally in England (particularly Gloucestershire, Herefordshire, and Worcestershire), parts of South Wales, France (especially Normandy and Duch ...
, blackberry-flavoured apple cider, rhubarb, elderflower, ginger lemon, blueberry, apple burst, cranberry-flavoured apple cider, citrus-flavoured apple cider, watermelon-flavoured apple cider and a calorie-reduced apple cider.
In Poland, the brand ''Somersby'' is used by Carlsberg to market fruit-flavoured beer instead of cider. This is due to the relative unpopularity of cider as a type of drink among Polish customers, as well as legal restrictions on the sale and marketing of cider in the country, which include a ban on advertisement.
Somersby Apple Cider
* Appearance: Light Amber
* Aroma: Granny Smith Apples.
* Taste: Very Sweet, But Not Candied.
* Mouthfeel: Slightly Bubbly.
* Alcohol content: 4.5%
''Ingredients:''
Water, fermented apple juice, sugar, apple juice concentrate, citric acid (acidity Regulator), flavour (apple), potassium sorbate (as a Preservative), caramel colour.
Somersby Pear Cider
* Appearance: Pale with a yellow tinge.
* Aroma: Sweet pear.
* Taste: Sweet and crisp. Refreshing on a warm day.
* Mouthfeel: Slightly Bubbly.
* Alcohol content: 4.5%
''Ingredients:''
Purified drinking water, concentrated pear juice, sugar, pH-adjusting agent – citric acid.
″Apple Beer Drink″
In Poland, Switzerland and Quebec, Carlsberg uses the ''Somersby'' brand for a beverage that is a mixture of beer (45%) and apple flavoured drink (55%).
Since this product cannot be classified as a
cider
Cider ( ) is an alcoholic beverage made from the Fermented drink, fermented Apple juice, juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and Ireland. The United Kingdom has the world's highest ...
, it is sold as ''Apple Beer Drink''.
See also
*
List of cider brands
References
Further reading
* Virtue, Graeme (26 April 2013)
"The new Somersby advert: it's time for iCider" ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
''.
Somersby ''Cider Case Study: Establishing an Alcohol Category Adjacent to Beer'' Datamonitor Plc. 2010.
* Kleinman, Alexis (March 27, 2013)
Huffington Post
''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers ...
.
"Somersby Cider boosts presence in pubs" ''The Publican's Morning Advertiser''.
"Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store Light on the palate, heavy on the puns" ''
Ad Week''.
"Carlsberg extends social content drive to Somersby cider brand" ''
Marketing Week
''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine.
History and profile
''Marketing Week'' was launched in March 1978. Its co-founders were ...
''.
External links
*
Carlsberg brands
Brands of cider
Danish brands
Products introduced in 2008
{{Alcoholic drinks