The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based

professional association A professional association (also called a professional body, professional organization, or professional society) is a group that usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in ...

and group associated with the

American Hospital Association The American Hospital Association (AHA) is a health care industry trade group. It includes nearly 5,000 hospitals and health care providers. The organization, which was founded in Cleveland, Ohio in 1898, with offices in Chicago, Illinois and W ...

. SHSMD members represent healthcare-specific disciplines such as marketing, communications,

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

, strategic planning,

business development Business development entails tasks and processes to develop and implement growth opportunities within and between business organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the cre ...

physician A physician, medical practitioner (British English), medical doctor, or simply doctor is a health professional who practices medicine, which is concerned with promoting, maintaining or restoring health through the Medical education, study, Med ...

relations, sales, and

government A government is the system or group of people governing an organized community, generally a State (polity), state. In the case of its broad associative definition, government normally consists of legislature, executive (government), execu ...

and public affairs. SHSMD has more than 4,500 members nationally from

hospitals A hospital is a healthcare institution providing patient treatment with specialized health science and auxiliary healthcare staff and medical equipment. The best-known type of hospital is the general hospital, which typically has an emergency ...

, healthcare systems/networks and consulting firms. According to its website, it was formed from the merger of The American Society for Health Care Marketing and Public Relations (founded in 1964) and the Society for Healthcare Planning and Marketing (founded in 1977) in 1996. Regional chapters criss-cross the country and are represented in every

state State most commonly refers to: * State (polity), a centralized political organization that regulates law and society within a territory **Sovereign state, a sovereign polity in international law, commonly referred to as a country **Nation state, a ...

, often with their own conferences.

Education

Its affiliation with the AHA allows members access to AHA resources, advocacy efforts and alerts, and discounts on AHA products and services. SHSMD members also have access to the Association for Community Health Improvement’s

Community Health Community health refers to non-treatment based health services that are delivered outside Hospital, hospitals and Clinic, clinics. Community health is a subset of public health that is taught to and practiced by Clinician, clinicians as part of th ...

Assessment Toolkit. Online and in-person educational programs are also offered such as Essentials of Healthcare Marketing, Planning, and PR/Communications; Raising the Bar in Healthcare Marketing, Planning, and PR/Communications, and an annual conference to assist in developing the broadest strategic outlook or honing the most specific skill set.

Research

SHSMD's research is used by

nationwide, and often partnerships with various firms work on specialized

research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...

such as hospital-physician relations. Major research efforts include ''By The Numbers'', a benchmarking study of common questions, and ''Futurescan'', SHSMD's annual guide to healthcare trends. Currently being updated for 2008, the Salary Compensation and Work Satisfaction Survey report provides analysis on

salary A salary is a form of periodic payment from an employer to an employee, which may be specified in an employment contract. It is contrasted with piece wages, where each job, hour or other unit is paid separately, rather than on a periodic basis. ...

, compensation and work satisfaction.

References

External links

Official Website
{{DEFAULTSORT:Society For Healthcare Strategy And Market Development 1996 establishments in the United States Hospitals in the United States Organizations based in Chicago Health care-related professional associations based in the United States Organizations established in 1996